Published on July 16, 2018
slide 1: 23.05.2018 https://rank e xperience.com/articles/article831.html 1/2 Tips From Semalt For Conducting Successful Email Marketing Campaigns Email marketing is important SEO strategy because it keeps you connected with your audience. It is still one of the most crucial email marketing strategies because its the most effective for getting the best return on investment ROI. Do not expect email marketing to solve all your problems. You should analyze customer behavior and base your strategy on this analysis to make it work for you. The expert of Semalt Digital Services Ross Barber gives the tips on how to turn email marketing into effective strategy. Personalize Your Emails Instead of sending the same emails to everyone in your list use the data that you have receiving from the segment of your email list. This will make your audience feel unique. Map the Customer Journey to Change the Sales Funnel You can use the data that you get from the customer journey to understand his or her behavior and the content they are after. Add demographical information to the customer journey and youll understand your customer better to have a customized sales funnel. slide 2: 23.05.2018 https://rank e xperience.com/articles/article831.html 2/2 Optimize and Re-test Your Email Campaigns You can do this from your mailing list provider and use the stats to tune your future campaigns. Effective and continuous testing will keep your strategies updated and strong. Give Your Audience Some Space It is tempting to repeat a campaign after a successful run but the truth is you wont get the same results. Do not ll your customers inboxes with daily promotional emails it is good to give them a break. Use the feedback that you are getting from your audience to come up with a schedule that youll stick to. If you informed your audience that they will receive one email per week do not send more. Insert a form in the welcome email to know how often your audience needs to be contacted. Dont Over Rely on Automation Email automation is an important part of SEO because it gets rid of tedious processes for developing an email marketing campaign but you should not rely on it. In short dont let it replace you. Solve the Opt Out Issue Did you know that over half on an average persons inbox is taken by promotional emails Some of these emails are of low quality and this has increased the number of opt out feedback. Make a break to prevent it. You can allow your audience to choose how often they receive your emails. This is better than giving them the option to stay or leave. Understand the Signicance of Mobile Optimize your emails for mobile because the lions share of internet trafc comes from mobile devices. Optimizing your emails for mobile is easy as many email list providers will do this for you automatically. Your emails should be optimized to adjust to different screen sizes. It is a fact that your audience do not want to stay in contact with you. Your email marketing campaign should be done in a way that gives them with something of great value. These tips will help you to improve your subscribers and maintain them for a long time.