Published on March 27, 2018
slide 1: Tips for building an effective mailing list Email marketing continues to be one of the most powerful marketing tools to market your products and services. This is why most top companies continue to use this strategy even today despite utilizing social media and other marketing platforms to get the word out. What makes email marketing quite effective is the fact that there are various third-party vendors that provide you with email marketing solutions from template emails to garnering verified email lists categorized by niche. You can use these third- party vendors to purchase mailing lists and customize your own email to capture more prospective leads. Here are a few tips to help you build an effective mailing list to reach out to more customers. Easy process: When a user visits your website you can include a short announcement about a product or an update with an opt-in form. The challenge lies in making the form short and easy to sign up for since no one wants to take the time to fill out something too lengthy. It is important to make sure that the opt-in form can be easily located on your website and that the form just asks for their name and email address. This should be enough for you to develop a verifiable mailing list which you can then use to strategize your marketing. Exchange business cards: Keep in mind that it is illegal to spam but that being said one of the oldest methods of collecting verifiable information is by exchanging business cards. So the next time you are at a seminar or a conference just start handing out your business cards and people are likely to respond or reach out. Business cards list contact info along with emails which you can then include in your mailing list. slide 2: Snag their interest: It is important that when you ask others to subscribe to your opt-in list you give them something that they would be into so as to grab their attention and interest. No one is going to subscribe to receive regular updates or marketing mails just because you asked for it. You will have to provide them with something to spark their curiosity and get them interested in the first place. Personalize that email: Whether you have managed to build your own mailing list or are planning to check out mailing lists for sale – you still need to personalize your message. No one is going to be interested in anything you may have to sell unless you put in a little effort into understanding and connecting with your audience. You need to be able to point out how they would stand to benefit from your products and services and one of the best ways to go about it is to personalize your email. These are tips to help you build an effective marketing list and to utilize email marketing to its fullest.