Tide - Supersize Your Online Attraction

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Information about Tide - Supersize Your Online Attraction
Social Media

Published on March 20, 2014

Author: Tide_Studio

Source: slideshare.net

Description

From your company website, social networks and advertising, join Tide for a presentation on what oil and energy recruiters need to think about when reaching out to candidates online.

Supersize Your
 Online Attraction ! www.tidestudio.co.uk @tide_studio ! Becky Taylor
 Digital Director Kevin Mitchell Technical Director

© Tide Studio 2014 www.tidestudio.co.uk Why does digital matter for recruitment?

© Tide Studio 2014 www.tidestudio.co.uk Then… Press Ads TV / Radio Ads Career Fairs Headhunting Networking / Word of mouth Placement Scheme Agency recruitment Education Links

© Tide Studio 2014 www.tidestudio.co.uk How do people look for jobs now? Post CV on a job website Email speculative CV Research company websites for vacancies Reach out through social channels Agency recruitment Career Fairs Placement Scheme Networking / Word of mouth

© Tide Studio 2014 www.tidestudio.co.uk Opportunities in Oil & Gas Event Word of mouth 38% 12% OnlineNewspaper 28% “How did you hear about this event?” 15% Social Media

© Tide Studio 2014 www.tidestudio.co.uk How can digital tools be leveraged for recruitment?

© Tide Studio 2014 www.tidestudio.co.uk Online advertising

© Tide Studio 2014 www.tidestudio.co.uk Buying options Tenancy CPM CPA £Fixed cost Cost per 1000 views Cost per action

© Tide Studio 2014 www.tidestudio.co.uk Display Ads

© Tide Studio 2014 www.tidestudio.co.uk Search Ads

© Tide Studio 2014 www.tidestudio.co.uk Social Ads

© Tide Studio 2014 www.tidestudio.co.uk Social Ads

© Tide Studio 2014 www.tidestudio.co.uk Social Ads

© Tide Studio 2014 www.tidestudio.co.uk Social Ads

© Tide Studio 2014 www.tidestudio.co.uk Display Ads - Pros & Cons Measurable Impact Targeted Reach Controllable Costs Customisable Content Do people click?

© Tide Studio 2014 www.tidestudio.co.uk Social

© Tide Studio 2014 www.tidestudio.co.uk Social Using it +50% Attract Candidates 86% Brand Building 74% Dedicated Strategy 19% CIPD Annual Resourcing and Talent Planning survey

© Tide Studio 2014 www.tidestudio.co.uk Social Strengthens Brand 82% Selection Pool 82% Reduced Costs 74% Missing Out 60% CIPD Annual Resourcing and Talent Planning survey

© Tide Studio 2014 www.tidestudio.co.uk Social - General

© Tide Studio 2014 www.tidestudio.co.uk Social - Strategic

© Tide Studio 2014 www.tidestudio.co.uk Website at the core

© Tide Studio 2014 www.tidestudio.co.uk Anywhere AnytimeATS Recruitment Brand Supporting Process Smart Multi-lingual Website at the Core

© Tide Studio 2014 www.tidestudio.co.uk Website at the Core

© Tide Studio 2014 www.tidestudio.co.uk The Holistic Approach

© Tide Studio 2014 www.tidestudio.co.uk The Holistic Approach Let your tools support each other!

Supersize Your
 Online Attraction ! www.tidestudio.co.uk @tide_studio ! Becky Taylor
 Digital Director Kevin Mitchell Technical Director

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