Published on March 27, 2008
Three Secrets of Successful User Experience Design Alberta Municipal Web Group presented by Jess McMullin nForm User Experience | www.nForm.ca March 27, 2008
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 1
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 2
Elements of UX Jesse James Garrett “The Elements of User Experience”
RECAP SAME PAGE
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 3
How can teams design solutions that create the most value?
value centred design
BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
DON’T DO WHAT YOUR USERS TELL YOU TO DO
DON’T DO WHAT YOUR BOSS TELLS YOU TO DO
obey behavior, not opinion SECRET #1
market research vs. user research
box design the
Design the Box How To Design the Box Create a box for the product, even if it isn’t shipped in a box. Elements for the Box Front: Name Tagline 3 key selling features Imagery / Color / Type (Later) Box Back: Feature Set System Requirements From Jim Highsmith, Cutter Institute
How To Design the Box
Create a box for the product, even if it isn’t shipped in a box.
Elements for the Box Front:
3 key selling features
Imagery / Color / Type (Later)
Disobey opinion. Discover behavior to guide system design decisions. Go beyond market research.
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 4
How can teams minimize risk and maximize benefits as they adopt new approaches?
FAIL FASTER, TOGETHER
DON’T TRY TO GET IT RIGHT THE FIRST TIME
TRY TO DO IT RIGHT THE FIRST TIME
Iterate together to mitigate risk SECRET #2
NOT RUP By itself
Review & Approve
Review & Approve
Draw a house
Pair Up. Person who’s birthday is next is the reviewer.
Review the house. How well does it match the house you drew?
Now draw a house together.
To design the right solution we have to define the right problem.
Working Together Get People
How to align user needs, business drivers, and online offerings.
Fail faster: iterate to mitigate risk. Use low-fi methods to prototype early and often.
INTRODUCTIONS SAME PAGE? VALUE RISK ADOPTION PART 5
How can teams ensure organizational support and buy-in for user experience beyond a one-off pilot or experiment?
Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
IF PEOPLE DON’T KNOW ABOUT UX THEN DOES UX MATTER?
Clearly tie UX efforts to project success SECRET #3
PARTNER PILOT PUBLICIZE
experience governance of
The nForm Web Management Model
RACI Responsible Accountable Consulted Informed
Tie UX to project success. Use metrics, champions, and granular governance to build UX buy-in.
DISOBEY FAIL FASTER BE EXPLICIT
Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin
jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?
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