Published on March 6, 2014
Three Leadership Lessons from Dallas Buyer's Club Visit us at www.aayuja.com *Via Inc Disclaimer: This presentation and the information provided here is indicative in nature and should not be treated as views of the organization. Meet Goals, Beat Competition, Exceed Expectations AAyuja © 2013
1 Don't Take No for an Answer Time and again, leaders are told that what they're doing isn't realistic. But Woodroof refuses to accept his diagnosis--or the idea that helpful drugs have to be hard to acquire. Although the AZT he initially takes makes him ill, he still musters the energy to drive all the way to Mexico to visit a hospital. Once there, he encounters a Dr. Vass, whose American medical license has been revoked and who tells Woodroof that AZT "kills every cell it comes into contact with." When Woodroof's health significantly improves three months later thanks to the ddc and protein peptide T that Vass prescribes him, Woodroof decides to launch a business selling the drugs in the U.S. AAyuja Internal and Confidential © 2012
2 Target Your Best Market For a time, Woodroof ekes out a living selling ddC and protein peptide T to young Dallas hoodlums. But his prejudices prevent him from targeting the vast majority of people suffering from AIDS Enter Rayon, a transvestite with a heart of gold, who has connections to homosexuals, other transvestites, and drug addicts in need of medication When Woodroof realizes she's the missing component of the enterprise, he agrees to give her a 25 percent cut, and the Dallas Buyers Club is born.
3 Pick the Right Partner Rayon is integral for the clients she brings in, but also is an ideal partner for Woodroof. She keeps solid records, manages every DBC membership, and shoos away customers when they're asking too much. Above all, she listens to Woodroof when he's frustrated at being harassed by a Food and Drug Administration official. When the FDA changes its rules to make any unapproved drugs illegal, Rayon begs her father for money to keep the club running. With the money from her life insurance policy, Woodroof is able to drive back to Mexico and get more peptide T.