Thought Leadership 10 step process_B2BMarketing Summit_Maria Burpee

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Information about Thought Leadership 10 step process_B2BMarketing Summit_Maria Burpee
Marketing

Published on February 28, 2014

Author: mariaburpee

Source: slideshare.net

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© 2013 Maria Burpee
My presentation from the B2BMarketing Summit 2013; A practical, 10-step guide to creating the ever elusive Thought Leadership

A practical, 10 step guide to creating the ever elusive “Thought Leadership” Maria Burpee Dell EMEA Healthcare Marketing & Strategy Director The narrative of this presentation is in the slide notes box below, scroll to see

Step 1: Listen 2 Maria Burpee

Step 2: Identify 3 Maria Burpee

Step 3: Develop 4 Maria Burpee

Step 4: Design 5 Maria Burpee

Step 5: Decide 6 Maria Burpee

Step 6: Engage 7 Maria Burpee

Step 7: Collaborate 8 Maria Burpee

Step 8: Map 9 Maria Burpee

Step 9: Measure 10 Maria Burpee

Step 10: Sustain 11 Maria Burpee

1. Listen, observe, watch trends, find the conversations 2. Identify and assign SMEs, speakers & execs 3. Develop and document POVs, Messages, Content 4. Design a mix of content vehicles and mediums 5. Decide on and establish your core platforms and channels 6. Engage key targets and influencers, build relationships 7. Collaborate w/ PR/AR/GR to tie in releases, pitching, bylines, briefings 8. Map SMEs to POVs to vehicles to channels to audience 9. Measure what you can, track everything 10. Sustain; “Keep bar high, put out good content; f**k frequency” LISTEN. ENGAGE. SUSTAIN. 12 Maria Burpee

Thank You Maria_Burpee@dell.com

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