Published on February 28, 2014
A practical, 10 step guide to creating the ever elusive “Thought Leadership” Maria Burpee Dell EMEA Healthcare Marketing & Strategy Director The narrative of this presentation is in the slide notes box below, scroll to see
Step 1: Listen 2 Maria Burpee
Step 2: Identify 3 Maria Burpee
Step 3: Develop 4 Maria Burpee
Step 4: Design 5 Maria Burpee
Step 5: Decide 6 Maria Burpee
Step 6: Engage 7 Maria Burpee
Step 7: Collaborate 8 Maria Burpee
Step 8: Map 9 Maria Burpee
Step 9: Measure 10 Maria Burpee
Step 10: Sustain 11 Maria Burpee
1. Listen, observe, watch trends, find the conversations 2. Identify and assign SMEs, speakers & execs 3. Develop and document POVs, Messages, Content 4. Design a mix of content vehicles and mediums 5. Decide on and establish your core platforms and channels 6. Engage key targets and influencers, build relationships 7. Collaborate w/ PR/AR/GR to tie in releases, pitching, bylines, briefings 8. Map SMEs to POVs to vehicles to channels to audience 9. Measure what you can, track everything 10. Sustain; “Keep bar high, put out good content; f**k frequency” LISTEN. ENGAGE. SUSTAIN. 12 Maria Burpee
Thank You Maria_Burpee@dell.com
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