Published on November 29, 2017
1. This is Why Leading Requires Faith and Trust in People Dr. Ernest Jones
2. Kevin Ferguson is president of KF Brand Studio, a company that makes videos that help brands articulate why they do business
3. Kevin Ferguson is an #EverydayLeader
4. I asked Kevin to share his thoughts on leadership growth. Following is a summary
5. How important are leadership style and management technique in your daily work?
6. Leadership is crucial when running a startup videography business, just as much as working for a 15,000-employee- company, like Adobe
7. As far as a “natural” leadership style, I would characterize it as an ever-evolving leadership style
8. Your style is ever forming as you make mistakes and learn from them
9. Leading requires a lot of faith and trust in people
10. You put your faith in that you coached them well, instead of handholding the mentee When they make mistakes, you talk them through that experience As a mentor, you ask them the right questions, to help them flip the light bulb on
11. As you've grown in your career, what skills did you refine in your earlier positions that have held you most in your current role?
12. The growth and understanding of the importance of “soft” or relationship skills has been one of the most critical parts of being a leader
13. What are some of the metrics you measure to give you the clearest story on the success of your work as a leader and manager?
14. During the eight years I worked in account management at Adobe, the key metric I personally focused on was renewal business
15. To get a better gauge on my client relationships, I started to ask a simple question: If I were to ask for a reference, either for me or Adobe, would you be comfortable providing it?
16. The most telling part of that answer isn’t the words they use, but rather how they say it
17. Are they eager to say yes? Or do they stumble over their words?
18. Which learning and leadership development investments have had the greatest return for the company and where do you see the company expending learning efforts in the future?
19. It’s often said if you want to see someone’s priorities, show them your calendar
20. Paraphrasing entrepreneur Ramit Sethi's slight twist on that saying: to see their true priorities, look at their checkbook
21. What area of leadership / management has generated the best results for you and your organization? Why?
22. The coaching-through-questions approach I spoke of earlier. A great story about this I read in the book, Tell to Win, by Hollywood executive Peter Guber
23. In this one example, he was a young Columbia Pictures CEO and had a meeting with the legendary Jack Warner of Warner Bros
24. During a point of small talk, Warner asked him how he was doing in his new role as CEO
25. His answer: I’m battling a tidal wave everyday
26. Warner’s response: Remember you don’t own the corner office. You are renting it. Everyday, people come in your office with their monkeys (problems)
27. You are the zookeeper
28. Your job is to help them find solutions to their problems
29. I’m on a quest to profile 100 #EverydayLeaders doing extraordinary things. If you are an everyday leader and you’d like to chat, please reach out to directly or through The Leadership Growth Network