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This is Sheffield - March 2014

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Information about This is Sheffield - March 2014
Sports

Published on March 7, 2014

Author: sysport

Source: slideshare.net

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This is Sheffield! District Profile – Sport, Health & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield • Sheffield’s People • Sheffield’s Health • Sheffield’s Sport & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s People Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s People Predicted population as % of 2011 • Population of 551,800 (2011 census) • Projected rise particularly in 0-19 & 65+ • Slight rise in all age groups although 19-30 declining from 110% 2014 105% 100% 95% 2011 2012 2013 2014 2015 2016 2017 Year 0-19 19-30 30-50 50-65 65+ Total Source: Office of National Statistics, Sub National Population Projections: 2011-2017 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s People • Greater ethnic diversity than regional average, but inline with national demographic – white 87.7% – Non-white 12.0% • Unemployment higher than nation and region Sheffield % of economically active unemployed Yorkshire & Humber England 10.3 9.8 8.1 • Deprivation – 7 out of 26 in Yorkshire & Humber – 56 out of 353 in England Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Deprivation Source: Public Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s Health Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s Health Life expectancy by gender Life Expectancy Geography Male Female Sheffield 78.7 82.4 Yorkshire and the Humber 78.3 82.2 England 79.2 83.0 Source: Public Health Outcomes Framework: Year: 2010-12 Measure: Life expectancy in years • Life expectancy for both males and females in Sheffield is significantly lower than the national average, however life expectancy for males is significantly better than the regional average • Life expectancy in Sheffield ranges by 10.7 years from most to least deprived areas for men and by 7.7 years for women Public Health England – Local Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s Health: Causes of Death Physical Activity can lower risk Condition preventable through physical activity Current annual deaths Number preventable if 100% active Number Number Number preventable preventable preventable if 75% active if 50% active if 25% active Conronary Heart Disease 1,390 154 105 55 6 Breast Cancer (new cases) 324 66 45 24 2 Colorectal Cancer (new cases) 234 47 32 17 2 Total 2,126 381 258 136 14 Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s Health: Obesity Proportion of the Adult & Child population that are obese 30% 26.3% 25% 24.2% 23.7% 20.2% 20% 19.2% 19.0% 15% 10% 5% 0% Sheffield Adult Obesity Yorkshire and the Humber England Childhood Obesity Data from 2012 ‘Health Profiles’ Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Childhood Obesity 40 % of population 35 30 25 20 15 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 Year Reception: Prevelance of overweight (including obese) Year 6: Prevelance of overweight (including obese) Significantly lower than National Average; Significantly higher than National Average; No significant difference Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

25 % of population 20 15 10 5 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 Year Reception: Prevelance of obesity Year 6: Prevelance of obesity Significantly lower than National Average; Significantly higher than National Average; No significant difference Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Excess weight in adults Geography Prevelance of overweight adults (%) England 63.8 Yorkshire & Humber 65.4 Sheffield 59.9 • Sheffield is significantly better than the Yorkshire & Humber average Source: Public Health Outcomes Framework Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Adult Obesity Source: Sport England Public Files Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield Health: Cost of Inactivity Geography Total Cost Cost per 100,000 population Sheffield £9.42m £1.74m Yorkshire and Humber £93.16m £1.76m England £944.29m £1.82m Total number of deaths 40-79 = 2,126 Total cases of diabetes 40-79 = 21,593 % of population active Preventable Deaths 40-79 % of population active Preventable cases 40-79 100 381 100 2,910 75 258 75 1,976 50 136 50 1,042 25 14 25 108 Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Sheffield’s Sport & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Physical Activity Levels National 56.0% 28.5% Yorkshire 55.3% 30.3% South Yorkshire 53.0% 32.1% Sheffield 54.6% 30.4% 0% 10% 20% 150+ mins Source: APS 7 30% 40% 90-149 mins 50% 60% 30-89 mins 70% 80% 90% 100% <30 mins Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Participation 1x30 1x30 participation rate 45% 40% 35% 30% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year England* Yorkshire* South Yorkshire* Sheffield* *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Core city comparison 42% Linear (Leeds) Linear (Liverpool) Linear (Nottingham) Linear (Birmingham) Linear (Manchester*) Linear (Sheffield*) Linear (Bristol) Linear (Newcastle) 1x30 participation rate 40% 38% 36% 34% 32% 30% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) *Significant difference between APS 1 & APS 6/7 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Participation (N18) 3x30 29% 3x30 participation rate 26% 23% 20% 17% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year England* Yorkshire* South Yorkshire* Sheffield* *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Core city comparison 31% Linear (Leeds*) Linear (Birmingham) Linear (Bristol) Linear (Liverpool) 33% Linear (Manchester) Linear (Newcastle*) Linear (Nottingham*) Linear (Sheffield*) 3x30 participation rate 29% 27% 25% 23% 21% 19% 17% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) Year 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Male & Female Participation – Current State 35% 3x30 participation rate (APS7) 30% 25% 32.0% 30.8% 29.8% 22.4% 31.8% 25.0% 23.3% 22.5% 20% 15% 10% 5% 0% England* Yorkshire* South Yorkshire* Sheffield Region Male Female *Significant difference between male and female participation Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Male & Female Participation – Trends Sheffield 3x30 participation rate (APS7) 33% 28% 23% 18% 13% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year Male Female Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Participation Source: Sport England Small Area Estimates Tool (APS 3&4) Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Emerging Pattern Participation Deprivation Obesity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Who’s Participating 75% Ben Chloe 65% Tim Jamie 1x30 particpation rate 55% 45% Helena Leanne Alison Jackie Phillip Elaine Kev Roger & Joy Ralph & Phyllis Paula 35% Brenda 25% Norma Terry 15% 5% Frank Elsie & Arnold Age → Lower Socio-economic groups Source: Sport England Market Segment Tool Higher Socio-economic groups Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Leanne • 72% of this segment would like to do more sport compared to 52% of all adults • Swimming 27% & Keep Fit/Gym 14% most in demand • Motivations – Enjoyment 44% & Keep Fit 34% • Barriers – Health 41%, Work Commitments 35% & Other (left school, economic issues etc.) 25% • ‘Experiential’ – Leanne is open to new ideas and offers if they are presented in an original and entertaining way Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Attitudes & Behaviour towards sport Changes in behaviour 60% 50.09% 50% Reasons for doing less sport 40% 40% 26.91% 30% 36.13% 30% 22.99% 22.53% 21.00% 20% 20% 10% 10% 0% 0% Particpated more Participated less What would make you do more sport 39.78% 40% 35.90% 40% 29.62% 30% 20% 10% 7.53% Participated the same Motivations for doing sport 30% 12.81% 6.77% 7.43% 20% 12.07% 2.34% 0% Source: Sport England Market Segment Tool 4.08% 1.79% 10% 16.37% 13.49% 5.77% 5.29% 5.16% 5.17% 3.58% 5.38% 0% Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

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