This is Rotherham - March 2014

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Information about This is Rotherham - March 2014
Sports

Published on March 7, 2014

Author: sysport

Source: slideshare.net

This is Rotherham! District Profile – Sport, Health & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham • Rotherham’s People • Rotherham’s Health • Rotherham’s Sport & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s People Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s People • Population of 257,700 (2011 census) • Projected slight rise overall • Decline is all working age groups, rises in 0-19 & 65+ Projeted % of 2011 population 115% 110% 105% 100% 95% 90% 2011 2012 0-19 20-29 2013 30-49 2014 Year 50-64 2015 65+ 2016 2017 Total Source: Office of National Statistics, Sub National Population Projections: 2011-2017 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s People • Majority white population – white 93.6% – non-white 5.5% • Unemployment higher than nation and the region Rotherham % of economically active unemployed Yorkshire & Humber England 10.7 9.8 8.1 • Deprivation – 6 out of 26 in Yorkshire & Humber – 53 out of 353 in England Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Deprivation Source: Public Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s Health Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s Health Life expectancy by gender Life Expectancy Geography Male Female Rotherham 78.0 82.1 Yorkshire and the Humber 78.3 82.2 England 79.2 83.0 Source: Public Health Outcomes Framework: Year: 2010-12 Measure: Life expectancy in years • Life expectancy for both male’s and female is significantly lower in Rotherham than nationally and males life expectancy is also significantly lower than the regional average • Life expectancy in Rotherham ranges by 10.2 years from most to least deprived areas for men and by 6.4 years for women Public Health England – Local Health Profile 2013 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s Health: Causes of Death Physical Activity can lower risk Condition preventable through physical activity Current annual deaths Number preventable if 100% active Number Number Number preventable preventable preventable if 75% active if 50% active if 25% active Conronary Heart Disease 805 91 62 34 5 Breast Cancer (new cases) 170 35 24 13 2 Colorectal Cancer (new cases) 132 27 18 10 2 Total 1,199 219 150 81 13 Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s Health: Obesity Proportion of the Adult & Child population that are obese 30% 25% 27.6% 26.3% 24.2% 21.6% 20% 19.2% 19.0% 15% 10% 5% 0% Rotherham Adult Obesity Yorkshire and the Humber England Childhood Obesity Data from 2012 ‘Health Profiles’ Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Childhood Obesity 40 % of population 35 30 25 20 15 2006/07 2007/08 2008/09 2009/10 Year 2010/11 2011/12 2012/13 Reception: Prevelance of overweight (including obese) Year 6: Prevelance of overweight (including obese) Significantly lower than National Average; Significantly higher than National Average; No significant difference Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

23 21 19 % of population 17 15 13 11 9 7 5 2006/07 2007/08 2008/09 2009/10 Year Reception: Prevelance of obesity 2010/11 2011/12 2012/13 Year 6: Prevelance of obesity Significantly lower than National Average; Significantly higher than National Average; No significant difference Source: National Child Measurement Program Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Excess weight in adults Geography Prevelance of overweight adults (%) England 63.8 Yorkshire & Humber 65.4 Rotherham 65.3 Source: Public Health Outcomes Framework Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Adult Obesity Source: Sport England Public Files Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s Health: Cost of Inactivity Geography Total Cost Cost per 100,000 population Rotherham £5.28m £2.13m Yorkshire and Humber £93.16m £1.76m England £944.29m £1.82m Total number of deaths 40-79 = 1,199 Total cases of diabetes 40-79 = 11,270 % of population active Preventable Deaths 40-79 % of population active Preventable cases 40-79 100 219 100 1,549 75 150 75 1,063 50 81 50 577 25 13 25 90 Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Rotherham’s Sport & Physical Activity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Physical Activity Levels National 56.0% 28.5% Yorkshire 55.3% 30.3% South Yorkshire 53.0% 32.1% Rotherham 52.4% 33.6% 0% 10% 20% 150+ mins Source: APS 7 30% 40% 50% 60% % of population 90-149 mins 30-89 mins 70% 80% 90% 100% <30 mins Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Participation 1x30 40% 1x30 participation rate 38% 36% 34% 32% 30% 28% 2005/06 (APS1) 2008/09 (APS3) 2009/10 (APS4) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Year England* Yorkshire* South Yorkshire* Rotherham* *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Nearest Neighbour Comparison 38% 36% 1x30 participation 34% 32% 30% 28% 26% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) Year Linear (Rotherham) Linear (Barnsley) Linear (St. Helens) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Linear (Doncaster) Linear (Wakefield) Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Participation (N18) 3x30 28% 3x30 participation rate 26% 24% 22% 20% 18% 2005/06 (APS1) 2007/08 (APS2) England* 2008/09 (APS3) Yorkshire* 2009/10 (APS4) Year 2010/11 (APS5) South Yorkshire* 2011/12 (APS6) 2012/13 (APS7) Rotherham* *Significant difference between APS 1 & APS 6/7 Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Nearest Neighbour Comparison 26% 3x30 participation rate 24% 22% 20% 18% 16% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) Year Linear (Rotherham) Linear (Barnsley) Linear (St. Helens) 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Linear (Doncaster) Linear (Wakefield) Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

3x30 Participation Source: Sport England Small Area Estimates Tool (APS 3&4) Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Male & Female Participation – Current State 35% 3x30 participation rate (APS7) 30% 25% 32.00% 30.80% 29.80% 28.80% 22.40% 23.30% 22.50% 22.80% 20% 15% 10% 5% 0% England* Yorkshire* South Yorkshire* Rotherham Area Male Female *Significant difference between male and female participation Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Male & Female Participation – Trends 30% 3x30 participation rate (Rotherham) 28% 26% 24% 22% 20% 18% 16% 14% 12% 2005/06 (APS1) 2007/08 (APS2) 2008/09 (APS3) 2009/10 (APS4) Year Male 2010/11 (APS5) 2011/12 (APS6) 2012/13 (APS7) Female Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Emerging Pattern Participation Deprivation Obesity Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Who’s Participating 75% Ben Chloe 65% Tim Jamie 1x30 participation rate 55% 45% Helena Leanne Alison Jackie Phillip Elaine Kev Roger & Joy Ralph & Phyllis Paula 35% Brenda 25% Norma Terry 15% 5% Frank Elsie & Arnold Age → Higher socio-economic groups Source: Sport England Market Segment Tool Lower socio-economic groups Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Leanne • 72% of this segment would like to do more sport compared to 52% of all adults • Swimming 27% & Keep Fit/Gym 14% most in demand • Motivations – Enjoyment 44% & Keep Fit 34% • Barriers – Health 41%, Work Commitments 35% & Other (left school, economic issues etc.) 25% • ‘Experiential’ – Leanne is open to new ideas and offers if they are presented in an original and entertaining way Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

Attitudes & Behaviour towards sport Change in Behaviour 55% 51.17% 50% 45% 40% 40% 35% 30% 26.64% Reason for doing less sport 30% 22.18% 25% 37.52% 22.12% 20.44% 20% 20% 15% 10% 10% 12.48% 7.45% 5% 0% 0% More Less The Same Motivations for doing sport What would make you do more sport? 36.74% 40% 30.48% 30% 20% 10% 6.99% 8.50% 12.13% 0% Source: Sport England Market Segment Tool 2.34% 4.03% 1.90% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674

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