Thirst Wine Bar Rp Lo Marketing[1]

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Information about Thirst Wine Bar Rp Lo Marketing[1]

Published on January 7, 2009

Author: jonturino



APNBA September 2008 Small Business Marketing Workshop Panelist Slides

Focus on Pacific NW Wine RiverPlace and Wine Friendly Food, Esplanade sourced locally and in season! Appetizers, Full Entrées Fabulous Desserts 2 Locations: RiverPlace (~3years) ( 3years) (Downtown Portland) Sharing Plates Lake Oswego ( 1 year) / Light Entrées Fabulous Desserts! Fbl D t! Owners: Leslie Palmer & Gary Kneski Executive Chef: Jon Sodini Lake Oswego

Thirst RiverPlace Thirst Lake Oswego Beautiful location with Centrally located in Great Traffic in downtown LO but In Summer, many tourists ‘unexpected area’ with – area overall Signage challenges ‘forgotten’ by residents forgotten Economic downturn RiverPlace / South affecting LO downtown waterfront renewal - overall population growing but growing, Competing with more going slower than restaurants than there expected used to be + Bridgeport RiverPlace businesses – Trying to find our niche getting year-round, classier (Thirst, Spa, Lucier), some still not in ), line with demographic

Thirst Thi No lunch, more entrees. ½ as many people (economy) – record sales! Party Room! P R ! Continual menu – never be stagnant Qualitative vs. Quantitative marketing Work with my neighbors! ‘RiverPlace should be #1 downtown destination area for residents and tourists – experiencing one of Portland’s most unique assets – th Riverfront! t i t the Ri f t! Created casual business association. 4 ‘projects: Community Website Beautify Area B tif A New lighting. Longer term, fix sidewalk issues (Bikes), sculpture, plants Annual Food, Wine & Art Festival , “Wednesdays on the Willamette”

Hired some experts (looked at both locations)! Visual Merchandising Consultatnt: signage, flow, feng shui Vi l M h di i C lt t t i fl f hi Classed up décor within reason and budget! Trade / Borrow! Outside signage again signage…again Financial / Business Analyst. Recommended selling LO… Did ‘soul searching’ on the business. Did not want to quit – so inspired me to aug e t ou o g a bus ess plan. sp ed e augment our original business p a Giving it 1 full year before I reassess Getting people in the door! Free Tastings every night! Give LO residents that little extra push to g t G e O es de ts t at tt e e t a pus come in. Also helps our ‘to go’ program Appetizers / Sharing Plates / Desserts – embrace that for some we may be before or after dinner! Staff! Hired the right people for Lake O

Look outside your business Co-marketing (Spa) / power in numbers (website) Be able to adapt Look and consider from an adapt. outsider’s perspective Wine Bar for Lunch … Avoid the scarcity mentality! Consider joining or starting an association with like-businesses. Instead of being continually competitive, ban together! Analyze but don’t overanalyze! Make changes then give yourself time to execute and adapt before re-analyzing Continually revisit all marketing programs and study your competitors and fellow travelers Don’t be afraid to ask for help! Experts in the area p p – not as pricey as you may think. However, always listen to your gut as well!

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