#ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Information about #ThinkPPC: Why Big Brands Care About Social - And You Should Too
Marketing

Published on February 27, 2014

Author: hanapinmarketing

Source: slideshare.net

Description

Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account?

Digital advertising experts from Hanapin, Righteous Marketing, Ebay, and Hootsuite discuss why they care so much about social media advertising and expert advice on how it can work for you.

You'll get expert-level PPC tips like:

*Who should pursue social media advertising
*Ideas on what social networks might work for you
*Examples of challenges and solutions
*Favorite tricks for social media

Special Edition April 28-30, 2014 #Thinkppc: Why Big Brands Care About Social—And You Should Too #thinkppc

Presenters • Robert Brady – Founder of Righteous Marketing – @robert_brady • Carrie Albright (Host) – – – – Account Manager at Hanapin & Blogger at PPC Hero @albright_c • Marc Bitanga – Online Customer Acquisition Manager at Hootsuite – @marcbitanga • Tara Siegel – Director of Paid Search at Ebay – @TSiegel21 #thinkppc

The Topic Why Big Brands Care About Social—And You Should Too Man vsMachine #thinkppc

Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc

Live Poll Question #1 How long have you been in PPC? A. B. C. D. Less than 1 year 1-3 years 3-5 years 5+ years #thinkppc

Social PPC Who should pursue social media advertising? #thinkppc

Social PPC What is one of the biggest caveats/hurdles in your vein of social media and how do you overcome it? #thinkppc

Social PPC Case Studies or personal favorite tricks? #thinkppc

Social PPC What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general? #thinkppc

Social PPC What are you looking forward to this coming year What media PPC? has marketing in a particular in social social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general? What are you looking forward to at Hero Conf 2014? #thinkppc

See today‘s guests & host at Hero Conf Speaking Topics Robert Brady | Getting Friendly with Social Advertising (Twitter &Linkedin) Marc Bitanga | Getting Bigger: Successfully Scaling PPC Accounts Carrie Albright | Lead-Gen that Delivers Tara Siegel | PPC for Facebook: What’s Not to Like #thinkppc

Live Poll Question #2 Special Offer: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks #thinkppc

Live Q&A Time! #thinkppc

Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com • Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com #thinkppc

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