Thinking Visually

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Information about Thinking Visually

Published on January 18, 2009

Author: darmano



Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.

inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // // Twitter @armano

this is art

this is design

this is simplicity Source: Picol

this is how you get there. Source: Dave Gray

A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia

Thinking Visually In 4 “M”s

metaphor Source: Information Architects (2007)

model Source: Stephen P. Anderson

mindmap Source: Dan Roam

minimalism you are here

5 Steps To

1. Empathize: See the world as a child Observe Notice the things things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity

2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)

3. Analyze: Take a step back you your subject

4. Synthesize: Filter signal from noise input output synthesis

5. Visualize: See it, then do it

6. Materialize: make it tangible, make it stick

A checklist for thinking visually +

Reasons to think visually Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories

Where to start gray tufte roam krug

And a word of advice can’t do this without this

inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // // Twitter @armano

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