Published on February 19, 2014
THINKING ABOUT the CTA Learn all you need to know about the CTAs and the impact in your performance as #INBOUND Passionate Now is your turn… FIND YOUR LIMITS José L. Giráldez Hunter of Customers & Added Value Provider
Thank you page
CTA A button or image placed on pages with the sole purpose of driving visitors to your landing page
Action Oriented Consitent Keywords (of Landing Page) Attention Grabbing Appropriate Placement CTA on every page Relevant to the content
Why not using a button?
Adds sense of “Actionability” Multiple options
Product Product Product Service Service. Top of the funnel
BOFU CUSTOMERS TOFU BOFU TOFU MOFU BOFU BOFU
CTA’s PLACEMENT Homepage • One educational, on the top of your homepage (top of the funnel ) • Another educational CTA elsewhere on your homepage (middle of the funnel ) • A final CTA on your homepage (a marketing qualified offer) • All homepage CTAs should align with and be relevant to your customer personas Blog Articles • Every blog article should include at least one educational CTA (top of the funnel ) • Another CTA either within the article as a text-based CTA or at the end of the article as an image-based CTA. • Place one to three CTAs in the sidebar of your blog (Educational - top of the funnel ) Product / Service Pages • Every product/service page should include two or more CTAs. • One CTA should be educational, placed above the fold (top of the funnel ) • One CTA should be a marketing qualified offer. • If the page is long, repeat these CTAs at intervals throughout the page.
A/B TESTING • Page Placement • Form: • Field Names • Buttons: • Colors • Size • Form • Copy • Headline • Image • Captions on images • Copy & Headline Font Size • Positioning • Type of offer: • Ebook • Consultation • Webinar •…
Clear Winner: 95% Confidence Score
Clear Winner: 16% Increase in Sales Clear Winner: 19% Increase in # of responses
José L. Giráldez Hunter of Customers & Added Value provider Athos-world http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0 GiraldezGo +34 916419116 firstname.lastname@example.org If you quit nobody will care, but you will always know it!! Some of the graphics come from public documents or web sites, and have been used with the sole intention of delivering the messsage There are no commercial purposes behind this document
Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...
This 30 minute presentation was given at the 2014 Rochester Young Professionals En...
The growing interest in alternative investments in recent years has enhanced the demand for Commodity Pool Operators (CPOs) and Commodity ...
**** I am really seeing things that aren't there **** This is what I WAS going to write, until I realized the Brown Belmont sign is just really clean, well-...
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
Blockchain, smart machines and the world of Gartner’s Hype Cycle. CTA Text here
CTA - Critical Thinking Appraisal. Looking for abbreviations of CTA? It is Critical Thinking Appraisal. Critical Thinking Appraisal listed as CTA.
Over the past few weeks I have had the pleasure of developing a strategic campus plan for the regional college campus. The first step was to develop a ...
What does CTA stand for? Your abbreviation search returned 169 meanings. Link/Page Citation ... CTA: Critical Thinking Appraisal: CTA: Contractor Team ...
Our Thinking. OUR THINKING. ... 5 Fragen, 5 Antworten zum Contractual Trust Agreement (CTA). Ausfinanzierung über ein CTA 5 Fragen, 5 Antworten.
Auf dieser Website zeigen wir Ihnen, welche Vorteile ein CTA bietet und worauf Sie bei der Einrichtung und der Kapitalanlage achten müssen.