Think Simple Live Loud: Peter Fisk in Istanbul 2013

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Information about Think Simple Live Loud: Peter Fisk in Istanbul 2013

Published on December 1, 2013

Author: geniusworks

Source: slideshare.net

Description

Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

@geniusworks peterfisk@peterfisk.com

Fast

Relentless

Exponential

Disruptive

Change

Unpredictable

Unreal

Complex

Complex Crazy

Volatile

Volatile Vibrant

Challenge

Challenge Opportunity

Analytics

Analytics to Advocacy

Big data

Big data and Biotech

Collaborative

Collaborative to Contagious

Frozen Yogurt

Frozen Yogurt and Flying Cars

Istanbul

Istanbul to Indonesia

Mobile

Mobile and Millenials

Real-time

Real-time and Relevant

Ambitious.

Ambitious. Confused.

Ambitious. Confused. Excited.

Ambitious. Confused. Excited. Tired.

Ambitious. Confused. Excited. Tired. Hopeful.

Individual.

Individual. Demanding.

Individual. Demanding. Frustrated.

Individual. Demanding. Frustrated. Promiscuous.

Individual. Demanding. Frustrated. Promiscuous. Global.

Where are we going?

Where are we going? Why am I here?

How can I do more?

How can I do more? How can we do better?

What matters most?

Complex markets

Incrediible change New opportunities Complex markets

worldchanging opportunities 23andme Complex markets

Complex markets Focus

create your space Define your purpose Complex markets Focus

Complex markets Focus

Complex markets Focus Simplify

Simple is not easy Less is more Complex markets Focus Simplify

Complex markets Focus Simplify

Complex markets Focus Simplify Resonate

Bolder brands Real and relevant Complex markets Focus Simplify Resonate

Building communities Celebrate journeys Moments of happiness Real beauty Creative children Express your style Care for the outdoors Inspire every athlete* Add sparkle

Complex markets Focus Simplify

Complex markets Focus Simplify Resonate

Complex markets Focus Simplify Resonate Amplify

Complex markets Focus Simplify Resonate Amplify

Make more of less Inspire and enable Complex markets Focus Simplify Resonate Amplify

Complex markets Focus Simplify Resonate

Complex markets Focus Simplify Resonate Amplify Impact

People pay more More Tell others Complex markets Focus Simplify Resonate Amplify Impact

Complex markets Focus Simplify Resonate Amplify Impact

Complex markets Focus Simplify Resonate Amplify Impact Winning business

Make life better 10 times not 10% Complex markets Focus Simplify Resonate Amplify Impact Winning business

Complex markets Focus Simplify Resonate Amplify Impact Winning business

Think simple

Live loud

In a world of complexity

In a world of complexity simplicity stands out

Clarity instead of confusion

Clarity instead of confusion Decision instead of doubt

“Simple is harder than complex …

… You have to get your thinking clean

But if you can …

… you can move mountains”

Focus

Less is More

Focus on fewer but better

Focus on fewer but better opportunities

Focus on fewer but better opportunities customers

Focus on fewer but better opportunities customers products

Focus on fewer but better opportunities customers products ideas

Don’t be average

Don’t be average Be better

Find your brand’s purpose

Insightful and inspiring

Insightful and inspiring Simple and human

Insightful and inspiring Simple and human Magical

Resonate

Create your own space in the world

Be real and relevant

Be innovative and inspiring

Be bold and brilliant

Topical

Topical Relevant

Topical Relevant Contagious

Amplify

More impact

DRAMATIC

“Don’t be afraid to give up the good

“Don’t be afraid to give up the good … and go for the great”

Life is really simple

but we make it complicated

Reach for the stars

Live life

Live loud

@geniusworks peterfisk@peterfisk.com theGeniusWorks.com GeniusIstanbul.com

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