Published on January 22, 2009
THINK FAST! Using CI for business development in a time of transformative change Eric Garland
FORESIGHT 101 STRUCTURAL + ACTOR + WILDCARD EVENTS FACTORS DECISIONS
The big question: Is this business-as-usual?
...or is something entirely new happening?
Competitive intelligence career hint: Nobody wants more bad news Go jump in a lake. Tell me how to ﬁx this mess or get out of my ofﬁce. Hey, by the way, 30 of the 50 states declared bankruptcy today!
Considerably more popular: Intelligence Look, when our professionals who competitors went bankrupt, look for new 200 of their best engineers went looking for new work - opportunities along an opportunity for HR? with competitive threats
Our challenge! Use the methodology of competitive intelligence to seek out proﬁtable new business in a rapidly changing world
ON THE CUSP OF MAJOR, ONCE IN A LIFETIME CHANGE
TRANSFORMATIVE CHANGE: Horriﬁc national retail sprawl to ﬁnally collapse
TRANSFORMATIVE CHANGE: Population of senior citizens to double
TRANSFORMATIVE CHANGE: Replacing a workforce of 70 million with one of 30 million
TRANSFORMATIVE CHANGE Two billion more people in economically under-developed countries
TRANSFORMATIVE CHANGE: Water will become more important than oil Andalucia Ogalalla Near East: Acquifer Jordan, Syria, Israel – drinking from the same aquifer! China - $11 billion in lost manufacturing due to polluted water! Egypt Mexico city Subsaharan Africa N.S.W. Australia
TRANSFORMATIVE CHANGE: Shift from the country to the city almost complete: 52% of the population 90% of the GDP
TRANSFORMATIVE CHANGE: U.S. healthcare expenditure from $2 trillion -> $4 trillion That stings a little... Well, I’m sucking $400,000 out of your blood.
EXERCISES! 1. Pick your favorite transformative trend 2. Talk about all the people who will be affected, for good, bad or indifferent 3. Think about what they will need, want, dislike, etc. 4. Imagine a business that could be formed around this 5. Extra points: Say which companies are best poised to create those businesses - or if they need to be start-ups
THANK YOU! Eric Garland Competitive Futures, Inc. 1317 F St. NW Wash, DC 20004 www.competitivefutures.com (202) 508-1496
Home / in the MIND / What is Transformational Change? ... and change that seemed improbable or requiring long development ... to have a transformative ...
Combine Transformative Learning ... Among business professionals engaged in ... In the social world, the changes may require development of different ...
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TRANSFORMATIVE LEADERSHIP ... But at the same time we have become increasingly ... A discussion on transformative leadership and transformative ...
Transformative Services and Transformation Design . ... the fields of organisational development and social change, ... asked to change fast to ...
At the very least they have to change their ... plants that have gone out of business or have ... the age of social transformation is ...
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Conducting transformative change. ... prepared for the change, but we did not think we’d have to ... due time for CSOs to reengineer their business ...
Among respondents whose companies were unable to sustain change over time, ... Perhaps it’s because change management designers ... strategy+business is ...