thingsomnia

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Information about thingsomnia
Marketing

Published on March 14, 2014

Author: westraw35

Source: slideshare.net

Description

Trends in marketing that I'm losing sleep over - covering great minds I follow with sniglets and puns. Given at a regional AMA briefing 3/13/14.

thingsomnia marketing things I’m losing sleep over Bill Strawderman Digital & Content Marketing by day at Siemens USA Opines part time as @marketingbard Views expressed herein are all my own 3/14/2014 thingsomnia 1Bill Strawderman’s NJ AMA Presentation

brandiloquoy brand oratory rooted in wanton hubris (or deep pockets) http://tomfishburne.com/2012/09/marketing-worth-sharing-google-keynote.html 3/14/2014 thingsomnia 2Bill Strawderman's NJ AMA Presentation

freeconomics rising “costs” of discoverability in the content abyss 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 3 http://www.businessesgrow.com/2014/01/06/content-shock/

discontentuity backlash on the thinning line b/w journalism and ads 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 4 http://www.velocitypartners.co.uk/our-blog/native_advertising_trust_for_sale/

linked-din trust erosion as spam floods the influencer stream http://b2bdigital.net/2014/03/04/linkedin-publishing/ 3/14/2014 thingsomnia 5Bill Strawderman's NJ AMA Presentation

infaduation fascination w/ hyperbole and labeling business issues 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 6 http://www.b2bmarketinginsider.com/content-marketing/big-data-for-marketing-its-all-about-the-questions

mochasm the growing mobile attention & experience rift http://www.kpcb.com/insights/2013-internet-trends 3/14/2014 thingsomnia 7Bill Strawderman's NJ AMA Presentation

distillatorium recap my marketing thingsomnia 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 8  Customer stories, experiences and helpful ideas make for remarkable conversation – a logo adjacent to them is rather unremarkable.  There will be a flight to quality – find your boarding pass and catch the soonest departure.  Trust is fickle – hard to win and easy to lose. Take the high road. Always.  We trust people like us – except when they act like spammy dirt bags. Don’t be a content dirt bag.  We’ve never suffered from a lack of data. Better questions that put clarity on investments & their impact should drown out the hype.  Mobile isn’t “coming soon.” Holy crap, there are multiple chasms to cross here on content and UX.

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