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Information about thingsomnia

Published on March 14, 2014

Author: westraw35



Trends in marketing that I'm losing sleep over - covering great minds I follow with sniglets and puns. Given at a regional AMA briefing 3/13/14.

thingsomnia marketing things I’m losing sleep over Bill Strawderman Digital & Content Marketing by day at Siemens USA Opines part time as @marketingbard Views expressed herein are all my own 3/14/2014 thingsomnia 1Bill Strawderman’s NJ AMA Presentation

brandiloquoy brand oratory rooted in wanton hubris (or deep pockets) 3/14/2014 thingsomnia 2Bill Strawderman's NJ AMA Presentation

freeconomics rising “costs” of discoverability in the content abyss 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 3

discontentuity backlash on the thinning line b/w journalism and ads 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 4

linked-din trust erosion as spam floods the influencer stream 3/14/2014 thingsomnia 5Bill Strawderman's NJ AMA Presentation

infaduation fascination w/ hyperbole and labeling business issues 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 6

mochasm the growing mobile attention & experience rift 3/14/2014 thingsomnia 7Bill Strawderman's NJ AMA Presentation

distillatorium recap my marketing thingsomnia 3/14/2014 Bill Strawderman's NJ AMA Presentation thingsomnia 8  Customer stories, experiences and helpful ideas make for remarkable conversation – a logo adjacent to them is rather unremarkable.  There will be a flight to quality – find your boarding pass and catch the soonest departure.  Trust is fickle – hard to win and easy to lose. Take the high road. Always.  We trust people like us – except when they act like spammy dirt bags. Don’t be a content dirt bag.  We’ve never suffered from a lack of data. Better questions that put clarity on investments & their impact should drown out the hype.  Mobile isn’t “coming soon.” Holy crap, there are multiple chasms to cross here on content and UX.

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