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TheJournal.ie DMX Dublin 2014

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Information about TheJournal.ie DMX Dublin 2014
Technology

Published on March 13, 2014

Author: brianfallon965

Source: slideshare.net

Description

Some key trends in mobile media consumption Ireland 2005-2021
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Why mobile is a game changer for marketing @brianfallon Co-Founder, TheJournal.ie

A little about TheJournal.ie

Ireland’s first mobile first newsroom

Key mobile trends in Ireland

Wow, mobile got big fast! 0 22,500 45,000 67,500 90,000 112,500 135,000 157,500 180,000 Daily Active App Readers vs Circulation Broadsheet 1 Broadsheet 2 TheJournal.ie Source: ABC Island of Ireland Report, Internal Analytics

0 45,000 90,000 135,000 180,000Jan 2005 Jun 2009 D ec 2011 Jun 2014 D ec 2016 Jun 2019 D ec 2021 Newspaper Circulation Source: ABC Island of Ireland Report, Internal Projections Irish Newspaper Circulation 2005 to 2021

0% 25% 50% 75% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2014 2015 2016 2017 2018 2019 2020 2021 Smartphone Adoption Irish Smartphone Penetration 2005 to 2021 Source: Red C, DRG, Asymco

Ad Spend is WAY out of sync with mobile usage 0% 8% 15% 23% 30% Mobile Press & Magazines 25% 0% 6% 10% Time Share Spend Share Source: Carat

How much bigger is mobile going to get?

25% 75% Mobile Visits Desktop Visits % Visits from mobile, Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie) 2014

25% 75% Mobile Visits Desktop Visits % Visits from mobile from Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie) 8% 92% 2014 2021

Q. What can your organisation start doing from tomorrow to take advantage of the mobile opportunity…

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