Published on March 13, 2014
Why mobile is a game changer for marketing @brianfallon Co-Founder, TheJournal.ie
A little about TheJournal.ie
Ireland’s ﬁrst mobile ﬁrst newsroom
Key mobile trends in Ireland
Wow, mobile got big fast! 0 22,500 45,000 67,500 90,000 112,500 135,000 157,500 180,000 Daily Active App Readers vs Circulation Broadsheet 1 Broadsheet 2 TheJournal.ie Source: ABC Island of Ireland Report, Internal Analytics
0 45,000 90,000 135,000 180,000Jan 2005 Jun 2009 D ec 2011 Jun 2014 D ec 2016 Jun 2019 D ec 2021 Newspaper Circulation Source: ABC Island of Ireland Report, Internal Projections Irish Newspaper Circulation 2005 to 2021
0% 25% 50% 75% 100% 2005 2006 2007 2008 2009 2010 2011 2012 2014 2015 2016 2017 2018 2019 2020 2021 Smartphone Adoption Irish Smartphone Penetration 2005 to 2021 Source: Red C, DRG, Asymco
Ad Spend is WAY out of sync with mobile usage 0% 8% 15% 23% 30% Mobile Press & Magazines 25% 0% 6% 10% Time Share Spend Share Source: Carat
How much bigger is mobile going to get?
25% 75% Mobile Visits Desktop Visits % Visits from mobile, Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie) 2014
25% 75% Mobile Visits Desktop Visits % Visits from mobile from Distilled Media (Adverts.ie, Daft.ie, Boards.ie, TheJournal.ie) 8% 92% 2014 2021
Q. What can your organisation start doing from tomorrow to take advantage of the mobile opportunity…
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