The War for Talent is the Fight Between Brands

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Information about The War for Talent is the Fight Between Brands
Business & Mgmt

Published on March 20, 2014

Author: RichardDuddy

Source: slideshare.net

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The importance of brand building and content marketing to achieve success in a new landscape for talent attraction and in the face of increasing competition. Delivered by James Saunders, Managing Director of 4MAT.

The War for Talent is the Fight Between Brands James Saunders Managing Director 4MAT Delivered at the seminar “How to Attract and Keep the Best Talent…For Less” on 19 March 2014 Organised by LoveWorkLife in partnership with Mercury xRM

TALENT SEMINAR, 19th MARCH 2014 THE WAR FOR TALENT IS THE FIGHT BETWEEN BRANDS…

THE “WAR” FOR TALENT IS FOUGHT COVERTLY.

Employers are reporting increased competition for top talent … 62% 2013 20% 2009 CIPD/ HAYS TALENT PLANNING SURVEY 2013

THERE IS A NEW LANDSCAPE FOR TALENT ATTRACTION

1. The post recession desire to get better value. 2. The development of online social and professional relationships. 3. The attitudes of Gen-Y, but also people of other generations. THE NEW LANDSCAPE

There’s an increased expectation for better value.

We’re experiencing a revolution in the way we interact with each other.

Candidates’ perception of the way recruitment should work is changing.

How do we embrace the new landscape and design our hiring strategy win the war for talent?

THE HUMAN MIND IS A FILING CABINET OF BRANDS Image courtesy of whoislauralee.blogspot.com

PEOPLE WON’T UNDERSTAND YOU AS AN EMPLOYER IF YOU DON’T UNDERSTAND YOURSELF

A job is something you advertise; a brand is something you market.

A CV is not the only currency of success.

CANDIDATES THAT DON’T KNOW YOU CANDIDATES THAT HAVE GOT A FEEL FOR WHO YOU ARE CANDIDATES WITH YOUR BRAND IN THEIR MENTAL FILING CABINET

A RE-TWEET OF YOUR CONTENT ON A TWITTER FEED YOUR BLOG ON SOMEBODY ELSE’S WEB SITE YOUR WORLD CLASS CAREERS SITE WITH YOUR WORLD CLASS CONTENT

1. The centre of your universe must be brilliant. 2.You need to produce great content to create gravitational pull. 3. Measure every interaction, at every stage of engagement. YOUR BRAND MARKETING GALAXY

James.Saunders@4MAT.com facebook.com/4MATcom @james_4MAT Linkedin/jamesesaunders

This slideshow contains one of six presentations delivered at the seminar “How to Attract and Keep the Best Talent…For Less” on 19 March 2014. To access all six slideshows and to find out more about this and our other events, please contact LoveWorkLife: Click icons! 020 3145 0600 Organised by LoveWorkLife in partnership with Mercury xRM. Visit www.loveworklife.com and www.mercuryxRM.com

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