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The Value of a Research Panel for More Accurate Customer Insights

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Information about The Value of a Research Panel for More Accurate Customer Insights

Published on June 26, 2013

Author: surveyanalytics

Source: slideshare.net

Description

Hot Button Topics for May 2013: How JCPenney "Could Have" Used Panel To Keep Customers and Employees Happy

Survey Analytics Education Hour for May 2013 presented by Esther LaVielle, VP of Client Services at Survey Analytics, explained how panel could have saved JCPenney $4.3 billion dollars in losses and kept their most loyal customers and employees happy.

Based upon recent feedback, we shared the value of a research panel and demonstrated trends and best practices for setting up and managing your panel. From customer satisfaction to the voice of the customer, you can get more accurate and relevant data in real time by using a research panel and easily managing it right inside your Survey Analytics account.
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The Value of Panel for More AccurateCustomer InsightsWednesday May 29th, 201310 AM PSTWednesday, June 26, 13

Welcome To The 2ndEducation Hour!About Education HourTheValue Of Implementing A Panel SolutionWhat Not To Do & Panel Can Influence StrategyQ & AAgenda ...Esther LaVielleVP of Client ServicesWednesday, June 26, 13

What is Education Hour?One hour monthly education session open to all clientsBased on customer-driven feedbackYou tell us what you want to learn each month!Goal: Offer a unique training sessionon a variety of topics, products,and services offered by Survey AnalyticsTraining Planned for 2013:TurnYour Survey Into an Interactive SurveyHow to Run Mobile Survey ProjectsRun A MR Study Using Multiple Deployment StrategiesWednesday, June 26, 13

Define Panel Management• SurveyAnalyticss panel management tool provides services for creating yourown panel portal. Create and manage your own online or mobilecommunity!• After recruiting your panel, create targeted segments of your panel to sendsurveys and other email based marketing materials online or via mobile• Fully customizable to fit look and feel of desired online communities• Manage point and rewards that participating panelists want to earnWednesday, June 26, 13

What kind of companies usepanel management solutions?“ Panels are an ideal solution for companies whose customers ant engaged in social media.  In industrieswhere your products are perceived as a commodity, panels are a standout way to differentiate.If you can manage an online survey or your Facebook profile - you can manage a panel.  Its as easy asclicking through a few profile selections, sending an email and thats it.”- Ivana Taylor, DIYMarketers.comWednesday, June 26, 13

What Is TheValue Of A PanelManagement Solution ForYour Company?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessWednesday, June 26, 13

What Is TheValue Of A PanelManagement Solution ForYour Company?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessDetermine OptimumValue & CostWednesday, June 26, 13

Every business needs a way to objectively determine thebusiness value of any investment decisionValue Added orValue Lost?1.View & AnalyzeValue of All InvestmentsHQ, Employees,Technology: Panel,Overhead, Projects, Processes, etc.2. Prioritize initiatives & allocate funding based onvalue for department or company1. R & D 2.Technology3. Sales 4. Staff Lunches3. Make Better Decisions Sooneror Add Revenue Panel = $$$$$4. Predict the impact of changes &eliminate unneeded costsNew Technology =Layoffs or New Hires?5. Increase utilization levels of currentsystems & resourcesWhat do we already have that wecan use more often?6. Balance value with possible risk High Risk = High Reward?Wednesday, June 26, 13

To Panel or Not To Panel?Wednesday, June 26, 13

To Panel or Not To Panel?TrendsetterorFollower?Wednesday, June 26, 13

To Panel or Not To Panel?TrendsetterorFollower?Apple or JC Penny?Mix of Both?Wednesday, June 26, 13

To Panel or Not To Panel?What is theVALUE ofstaying connectedwith customers in anexclusive community?TrendsetterorFollower?Apple or JC Penny?Mix of Both?Wednesday, June 26, 13

To Panel or Not To Panel?What is theVALUE ofstaying connectedwith customers in anexclusive community?TrendsetterorFollower?Apple or JC Penny?Mix of Both?IndustryR & DVOC-dependentWednesday, June 26, 13

To Panel or Not To Panel?What is theVALUE ofstaying connectedwith customers in anexclusive community?TrendsetterorFollower?Commitment toset up&maintenanceApple or JC Penny?Mix of Both?IndustryR & DVOC-dependentWednesday, June 26, 13

To Panel or Not To Panel?What is theVALUE ofstaying connectedwith customers in anexclusive community?TrendsetterorFollower?Commitment toset up&maintenanceApple or JC Penny?Mix of Both?IndustryR & DVOC-dependentPut in muscleto hustleWednesday, June 26, 13

What Not To Do ...Former SeniorVPRetail OperationsAppleBecame CEO ofJC Penny in 2011Now: Ex-CEOFailed understanding of JCPenny’s core customersMeet Ron JohnsonWednesday, June 26, 13

APPLE vs. JC PENNEY“People come to the Apple Store for the experience — andtheyre willing to pay a premium for that.” - RJDemos of the hottest and newly released products, Genius Bar,convenient accessories & software, pricing is constant.Conservative shoppers looking for bargins and dealsfor clothes, kitchenware, optical, etc.Many old stores in small towns/cities thatneed upgradesWhat I learned Building the Apple Store- Ron Johnsonhttp://blogs.hbr.org/cs/2011/11/what_i_learned_building_the_ap.htmlWednesday, June 26, 13

"How do we reinvent the store to enrich our customers lives?"Wednesday, June 26, 13

"How do we reinvent the store to enrich our customers lives?"Planned to renovate its retail spaces to include a "MainStreet" of 80 to 100 branded shops -- that is, stores withinstoresRevamped its pricing structure to abandon sales and couponsin favor of consistently low pricesWednesday, June 26, 13

"How do we reinvent the store to enrich our customers lives?"Planned to renovate its retail spaces to include a "MainStreet" of 80 to 100 branded shops -- that is, stores withinstoresRevamped its pricing structure to abandon sales and couponsin favor of consistently low pricesChanged JC Penney to JCP, 3 logo changes in 3 yearsAdded hot brands geared towards a more fashion forwardconsumerEmployee pay scale changed: No more commissionsWednesday, June 26, 13

Taking a bite out of Apple’s innovation strategy did not workbecause...Wednesday, June 26, 13

Taking a bite out of Apple’s innovation strategy did not workbecause...Similar to Apple, Johnson did not consider a staged roll-out.Immediately rejected everything existing customers believed about the chain and made it clearwith the first major TV ad campaign under his watch“Testing would have been impossible because the company needed quick results...”If he hadn’t taken a strong stance against discounting, he would not have been able to get new,stylish brands on board.When it came to coupons, he made an arrogant assessment that customers needed to be“educated” as to how the new pricing strategy worked.He also likened the coupons beloved by so many core shoppers as drugs that customersneeded to be weaned off.Wednesday, June 26, 13

Customer Feedback on JC Penney MakeoverAfter changes were made, a survey was sent to 600 customers in late 2012.67% negatively rated JCP’s facelift to clothing offered and pricing changes."He’s working hard to de-frump the store without considering that many if not mostof its customers might have shopped there precisely because they like the moreconservative frumpy look.Am I frumpy? Probably. Does that bother me? No, not at all."- Donna Jones, former JC Penney customerWednesday, June 26, 13

What Is The Value JCP’s Strategy in 2012?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessWednesday, June 26, 13

What Is The Value JCP’s Strategy in 2012?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &Effectiveness- $4.3 Billion in Losses60% stock value plummetedBoard’s disapproval cost him 97% of his performance based payWednesday, June 26, 13

What Is The Value JCP’s Strategy in 2012?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &Effectiveness- $4.3 Billion in Losses60% stock value plummetedBoard’s disapproval cost him 97% of his performance based payWednesday, June 26, 13

What Is The Value JCP’s Strategy in 2012?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &Effectiveness OptimumValue & Cost not achieved- $4.3 Billion in Losses60% stock value plummetedBoard’s disapproval cost him 97% of his performance based payWednesday, June 26, 13

Let’s Time Travel Back To 2011...Wednesday, June 26, 13

Let’s Time Travel Back To 2011...Renovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesCreate 3 differentpanels: ProfileLoyal customersNon customersStore EmployeesRecruit Paneliststhrough store couponsand “Cash in store”incentivesSend survey to online& mobile communityRun Geofencing &Mobile Ethnographystudies to analyze real-time shoppingexperiencesTarget specificsegments in your paneland survey on New/Existing brands, andpictures of storewithin store concept.Analyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Let’s Time Travel Back To 2011...Renovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesCreate 3 differentpanels: ProfileLoyal customersNon customersStore EmployeesRecruit Paneliststhrough store couponsand “Cash in store”incentivesSend survey to online& mobile communityRun Geofencing &Mobile Ethnographystudies to analyze real-time shoppingexperiencesTarget specificsegments in your paneland survey on New/Existing brands, andpictures of storewithin store concept.Analyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Let’s Time Travel Back To 2011...Renovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesCreate 3 differentpanels: ProfileLoyal customersNon customersStore EmployeesRecruit Paneliststhrough store couponsand “Cash in store”incentivesSend survey to online& mobile communityRun Geofencing &Mobile Ethnographystudies to analyze real-time shoppingexperiencesTarget specificsegments in your paneland survey on New/Existing brands, andpictures of storewithin store concept.Analyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Let’s Time Travel Back To 2011...Renovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesCreate 3 differentpanels: ProfileLoyal customersNon customersStore EmployeesRecruit Paneliststhrough store couponsand “Cash in store”incentivesSend survey to online& mobile communityRun Geofencing &Mobile Ethnographystudies to analyze real-time shoppingexperiencesTarget specificsegments in your paneland survey on New/Existing brands, andpictures of storewithin store concept.Analyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Let’s Time Travel Back To 2011...Renovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesRenovate its retail spaces to include a "Main Street" of 80 to100 branded shops -- that is, stores within storesCreate 3 differentpanels: ProfileLoyal customersNon customersStore EmployeesRecruit Paneliststhrough store couponsand “Cash in store”incentivesSend survey to online& mobile communityRun Geofencing &Mobile Ethnographystudies to analyze real-time shoppingexperiencesTarget specificsegments in your paneland survey on New/Existing brands, andpictures of storewithin store concept.Analyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Loyal Customer Panel SiteWednesday, June 26, 13

Employee PanelWednesday, June 26, 13

Mall Shoppers PanelWednesday, June 26, 13

Member Portal for Mall ShoppersWednesday, June 26, 13

Set up Coupon and Discount Code Incentivesto Recruit JCP Shoppers, Non Customers,& Store EmployeesJoin and receivecoupons forScan to tell us aboutyour shoppingexperience with JCPWednesday, June 26, 13

Set up Coupon and Discount Code Incentivesto Recruit JCP Shoppers, Non Customers,& Store EmployeesOffer Couponsand Instant Cashto join PanelJoin and receivecoupons forScan to tell us aboutyour shoppingexperience with JCPWednesday, June 26, 13

Set up Coupon and Discount Code Incentivesto Recruit JCP Shoppers, Non Customers,& Store EmployeesOffer Couponsand Instant Cashto join PanelUse socialmedia, websitepop ups, & in-store marketingincentiveJoin and receivecoupons forScan to tell us aboutyour shoppingexperience with JCPWednesday, June 26, 13

Set up Coupon and Discount Code Incentivesto Recruit JCP Shoppers, Non Customers,& Store EmployeesOffer Couponsand Instant Cashto join PanelUse socialmedia, websitepop ups, & in-store marketingincentiveCreate QRCodes onRecipes andCoupons tosolicit feedbackJoin and receivecoupons forScan to tell us aboutyour shoppingexperience with JCPWednesday, June 26, 13

Set up Coupon and Discount Code Incentivesto Recruit JCP Shoppers, Non Customers,& Store EmployeesOffer Couponsand Instant Cashto join PanelUse socialmedia, websitepop ups, & in-store marketingincentiveCreate QRCodes onRecipes andCoupons tosolicit feedbackCreate a referralprogram fortargetedsegments inpanel. Trackable.Join and receivecoupons forScan to tell us aboutyour shoppingexperience with JCPWednesday, June 26, 13

Run GeoFencing Survey on Loyal and Mall Shoppers PanelWednesday, June 26, 13

Run GeoFencing Survey on Loyal and Mall Shoppers PanelEnable MobilePanelCommunityWednesday, June 26, 13

Run GeoFencing Survey on Loyal and Mall Shoppers PanelEnable MobilePanelCommunitySelect TargetedStores toanalyze shoppingexperienceWednesday, June 26, 13

Run GeoFencing Survey on Loyal and Mall Shoppers PanelEnable MobilePanelCommunitySelect TargetedStores toanalyze shoppingexperienceTurn On LifeMetrix DataCollectionWednesday, June 26, 13

Run GeoFencing Survey on Loyal and Mall Shoppers PanelEnable MobilePanelCommunitySelect TargetedStores toanalyze shoppingexperienceTurn On LifeMetrix DataCollectionAuto-sendsurveys basedon geo location.Collect real-time feedbackWednesday, June 26, 13

Target Segments of ParticipantsWednesday, June 26, 13

Target Segments of ParticipantsSelect Targeted Panelists based onprofiling information/past surveysto analyze shopping experience inrenovated storesWednesday, June 26, 13

Target Segments of ParticipantsSelect Targeted Panelists based onprofiling information/past surveysto analyze shopping experience inrenovated storesWednesday, June 26, 13

Target Segments of ParticipantsSelect Targeted Panelists based onprofiling information/past surveysto analyze shopping experience inrenovated storesSend follow up to targetedonline & mobile panelistsWednesday, June 26, 13

Wednesday, June 26, 13

Revamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesSurvey, loyal and noncustomer panels, andstore employees oncoupons & JCPdiscountsMeasure levels ofsatisfaction shoppingexperiences with andwithout couponsIntroduce & testconcept of new brandnames withconsistently low pricesKeep existing storebrands at discount/coupon levelsOpen an online forumfor JCP employeespanelists to join to givefeedback on new brandpricing conceptsAnalyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Revamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesSurvey, loyal and noncustomer panels, andstore employees oncoupons & JCPdiscountsMeasure levels ofsatisfaction shoppingexperiences with andwithout couponsIntroduce & testconcept of new brandnames withconsistently low pricesKeep existing storebrands at discount/coupon levelsOpen an online forumfor JCP employeespanelists to join to givefeedback on new brandpricing conceptsAnalyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Revamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesSurvey, loyal and noncustomer panels, andstore employees oncoupons & JCPdiscountsMeasure levels ofsatisfaction shoppingexperiences with andwithout couponsIntroduce & testconcept of new brandnames withconsistently low pricesKeep existing storebrands at discount/coupon levelsOpen an online forumfor JCP employeespanelists to join to givefeedback on new brandpricing conceptsAnalyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Revamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesSurvey, loyal and noncustomer panels, andstore employees oncoupons & JCPdiscountsMeasure levels ofsatisfaction shoppingexperiences with andwithout couponsIntroduce & testconcept of new brandnames withconsistently low pricesKeep existing storebrands at discount/coupon levelsOpen an online forumfor JCP employeespanelists to join to givefeedback on new brandpricing conceptsAnalyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Revamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesRevamp its pricing structure to abandon sales and couponsin favor of consistently low pricesSurvey, loyal and noncustomer panels, andstore employees oncoupons & JCPdiscountsMeasure levels ofsatisfaction shoppingexperiences with andwithout couponsIntroduce & testconcept of new brandnames withconsistently low pricesKeep existing storebrands at discount/coupon levelsOpen an online forumfor JCP employeespanelists to join to givefeedback on new brandpricing conceptsAnalyze data received& and roll out “storewithin store” testswith panelists in thearea giving directfeedback onexperience.Wednesday, June 26, 13

Create Panel Discussion GroupWednesday, June 26, 13

Create Panel Discussion GroupOnline Panel Discussion :Title >> Status>> Session type>> Time WindowWednesday, June 26, 13

Create Panel Discussion GroupOnline Panel Discussion :Title >> Status>> Session type>> Time WindowWednesday, June 26, 13

Create Panel Discussion GroupOnline Panel Discussion :Title >> Status>> Session type>> Time WindowAnalyze Qualitative Datareceived from online forumWednesday, June 26, 13

Wednesday, June 26, 13

Change JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesSurvey, loyal and noncustomer panels, onname changeRun Online forum forboth loyal and noncustomers on the newJCP acronymTarget select paneliststo review logo changesand gather feedbackbefore deploying newlogoTake data receive andincorporate to logoand name change.Marketing message toeducate existing andnew customers.Do follow up surveysto previousparticipants to givefeedback on newrolled out changesWednesday, June 26, 13

Change JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesSurvey, loyal and noncustomer panels, onname changeRun Online forum forboth loyal and noncustomers on the newJCP acronymTarget select paneliststo review logo changesand gather feedbackbefore deploying newlogoTake data receive andincorporate to logoand name change.Marketing message toeducate existing andnew customers.Do follow up surveysto previousparticipants to givefeedback on newrolled out changesWednesday, June 26, 13

Change JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesSurvey, loyal and noncustomer panels, onname changeRun Online forum forboth loyal and noncustomers on the newJCP acronymTarget select paneliststo review logo changesand gather feedbackbefore deploying newlogoTake data receive andincorporate to logoand name change.Marketing message toeducate existing andnew customers.Do follow up surveysto previousparticipants to givefeedback on newrolled out changesWednesday, June 26, 13

Change JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesSurvey, loyal and noncustomer panels, onname changeRun Online forum forboth loyal and noncustomers on the newJCP acronymTarget select paneliststo review logo changesand gather feedbackbefore deploying newlogoTake data receive andincorporate to logoand name change.Marketing message toeducate existing andnew customers.Do follow up surveysto previousparticipants to givefeedback on newrolled out changesWednesday, June 26, 13

Change JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesChange JC Penney To JCP & Logo ChangesSurvey, loyal and noncustomer panels, onname changeRun Online forum forboth loyal and noncustomers on the newJCP acronymTarget select paneliststo review logo changesand gather feedbackbefore deploying newlogoTake data receive andincorporate to logoand name change.Marketing message toeducate existing andnew customers.Do follow up surveysto previousparticipants to givefeedback on newrolled out changesWednesday, June 26, 13

Create Panel Discussion GroupWednesday, June 26, 13

Create Panel Discussion GroupOnline Panel Discussion :Title >> Status>> Session type>> Time WindowWednesday, June 26, 13

Create Panel Discussion GroupOnline Panel Discussion :Title >> Status>> Session type>> Time WindowWednesday, June 26, 13

Create Panel Discussion GroupOnline Panel Discussion :Title >> Status>> Session type>> Time WindowAnalyze Qualitative Data onlogo changesWednesday, June 26, 13

Wednesday, June 26, 13

Add hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerSurvey, loyal and noncustomer panels, onnew brand namesknowledgeRun Online forum forboth loyal and noncustomers about“store within store”brands.Find out which existingbrands are loyalcustomers passionateabout, and talk aboutbetter ways to layoutshopping experiencesIn test stores, selectpanelists in the area toparticipate in mobileethnography orgeofencing survey onnew and existingbrands foundDo follow up surveysto previousparticipants to givefeedback on newrolled out brandedmini storesWednesday, June 26, 13

Add hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerSurvey, loyal and noncustomer panels, onnew brand namesknowledgeRun Online forum forboth loyal and noncustomers about“store within store”brands.Find out which existingbrands are loyalcustomers passionateabout, and talk aboutbetter ways to layoutshopping experiencesIn test stores, selectpanelists in the area toparticipate in mobileethnography orgeofencing survey onnew and existingbrands foundDo follow up surveysto previousparticipants to givefeedback on newrolled out brandedmini storesWednesday, June 26, 13

Add hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerSurvey, loyal and noncustomer panels, onnew brand namesknowledgeRun Online forum forboth loyal and noncustomers about“store within store”brands.Find out which existingbrands are loyalcustomers passionateabout, and talk aboutbetter ways to layoutshopping experiencesIn test stores, selectpanelists in the area toparticipate in mobileethnography orgeofencing survey onnew and existingbrands foundDo follow up surveysto previousparticipants to givefeedback on newrolled out brandedmini storesWednesday, June 26, 13

Add hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerSurvey, loyal and noncustomer panels, onnew brand namesknowledgeRun Online forum forboth loyal and noncustomers about“store within store”brands.Find out which existingbrands are loyalcustomers passionateabout, and talk aboutbetter ways to layoutshopping experiencesIn test stores, selectpanelists in the area toparticipate in mobileethnography orgeofencing survey onnew and existingbrands foundDo follow up surveysto previousparticipants to givefeedback on newrolled out brandedmini storesWednesday, June 26, 13

Add hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerAdd hot brands geared towards a more fashion forward consumerSurvey, loyal and noncustomer panels, onnew brand namesknowledgeRun Online forum forboth loyal and noncustomers about“store within store”brands.Find out which existingbrands are loyalcustomers passionateabout, and talk aboutbetter ways to layoutshopping experiencesIn test stores, selectpanelists in the area toparticipate in mobileethnography orgeofencing survey onnew and existingbrands foundDo follow up surveysto previousparticipants to givefeedback on newrolled out brandedmini storesWednesday, June 26, 13

Mobile Ethnography with Panel MembersWednesday, June 26, 13

Mobile Ethnography with Panel MembersSelect Targetedpanelists nearremodeledstores toparticipateWednesday, June 26, 13

Mobile Ethnography with Panel MembersSelect Targetedpanelists nearremodeledstores toparticipateRun MobileEthnographyWednesday, June 26, 13

Mobile Ethnography with Panel MembersSelect Targetedpanelists nearremodeledstores toparticipateRun MobileEthnographyTurn On LifeMetrix DataCollectionWednesday, June 26, 13

Mobile Ethnography with Panel MembersSelect Targetedpanelists nearremodeledstores toparticipateRun MobileEthnographyTurn On LifeMetrix DataCollectionAuto-sendsurveys basedon geo location.Collect real-time feedbackWednesday, June 26, 13

Wednesday, June 26, 13

Employee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsSurvey a panel ofemployees whoreceive commissionsfor sales to getfeedback on paychangesSelect a few employeepanelists for onlineforum to discussalternative options tocommissionsSend out surveys tothose open to changesin pay structure to getfeedback on anychanges that can boostemployee moraleIn test stores, selectpanelists in the area toparticipate in mobilefield surveys oncustomer interactionwith new pricingmodelDo follow up surveysto previousparticipants to givefeedback on newrolled out paystructureWednesday, June 26, 13

Employee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsSurvey a panel ofemployees whoreceive commissionsfor sales to getfeedback on paychangesSelect a few employeepanelists for onlineforum to discussalternative options tocommissionsSend out surveys tothose open to changesin pay structure to getfeedback on anychanges that can boostemployee moraleIn test stores, selectpanelists in the area toparticipate in mobilefield surveys oncustomer interactionwith new pricingmodelDo follow up surveysto previousparticipants to givefeedback on newrolled out paystructureWednesday, June 26, 13

Employee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsSurvey a panel ofemployees whoreceive commissionsfor sales to getfeedback on paychangesSelect a few employeepanelists for onlineforum to discussalternative options tocommissionsSend out surveys tothose open to changesin pay structure to getfeedback on anychanges that can boostemployee moraleIn test stores, selectpanelists in the area toparticipate in mobilefield surveys oncustomer interactionwith new pricingmodelDo follow up surveysto previousparticipants to givefeedback on newrolled out paystructureWednesday, June 26, 13

Employee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsSurvey a panel ofemployees whoreceive commissionsfor sales to getfeedback on paychangesSelect a few employeepanelists for onlineforum to discussalternative options tocommissionsSend out surveys tothose open to changesin pay structure to getfeedback on anychanges that can boostemployee moraleIn test stores, selectpanelists in the area toparticipate in mobilefield surveys oncustomer interactionwith new pricingmodelDo follow up surveysto previousparticipants to givefeedback on newrolled out paystructureWednesday, June 26, 13

Employee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsEmployee pay scale changed: No more commissionsSurvey a panel ofemployees whoreceive commissionsfor sales to getfeedback on paychangesSelect a few employeepanelists for onlineforum to discussalternative options tocommissionsSend out surveys tothose open to changesin pay structure to getfeedback on anychanges that can boostemployee moraleIn test stores, selectpanelists in the area toparticipate in mobilefield surveys oncustomer interactionwith new pricingmodelDo follow up surveysto previousparticipants to givefeedback on newrolled out paystructureWednesday, June 26, 13

Field Research In Store Conducted By Store EmployeesWednesday, June 26, 13

Field Research In Store Conducted By Store EmployeesSet up iPadKiosk atregistersWednesday, June 26, 13

Field Research In Store Conducted By Store EmployeesSet up iPadKiosk atregistersAnytime areaction to newpricing occurshave employeesdocumentWednesday, June 26, 13

Field Research In Store Conducted By Store EmployeesSet up iPadKiosk atregistersAnytime areaction to newpricing occurshave employeesdocumentUse opportunityto recruit tocustomer panelWednesday, June 26, 13

Field Research In Store Conducted By Store EmployeesSet up iPadKiosk atregistersAnytime areaction to newpricing occurshave employeesdocumentUse opportunityto recruit tocustomer panelTargetemployees / newcustomer panelsfor furtherfeedback onpricing/experienceWednesday, June 26, 13

What Is The Value JCP’s Strategy With Panel?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessWednesday, June 26, 13

What Is The Value JCP’s Strategy With Panel?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessListening to customers and employees could have prevented $4.3Billion in LossesStock value remained steadyBoard’s approval of strategy based on feedback could haveincreased the CEO’s performance based payWednesday, June 26, 13

What Is The Value JCP’s Strategy With Panel?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessListening to customers and employees could have prevented $4.3Billion in LossesStock value remained steadyBoard’s approval of strategy based on feedback could haveincreased the CEO’s performance based payWednesday, June 26, 13

What Is The Value JCP’s Strategy With Panel?Low CostsHighValueCost Benefit EfficiencyBusiness BenefitProductivity &EffectivenessOptimumValue & Cost AchievedListening to customers and employees could have prevented $4.3Billion in LossesStock value remained steadyBoard’s approval of strategy based on feedback could haveincreased the CEO’s performance based payWednesday, June 26, 13

Kick Start Your Starter Panel!Panel Management Giveawayfrom Survey AnalyticsGet entered into a drawing for afree starter panelComing Summer 2013Wednesday, June 26, 13

Email: Esther LaVielleVP of Client ServicesEsther.rmah@surveyanalytics.com24/5 ChatEmail Support:http://www.surveyanalytics.com/helpWednesday, June 26, 13

Thank youFor Joining Us!See you at nextmonth’sEducation Hour!Wednesday, June 26, 13

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