The Ultimate Networker (2)

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Information about The Ultimate Networker (2)

Published on November 5, 2008

Author: charlesward



Article in English Polo magazine describes how Idea Works brings together Wealthy Families and Luxury Brands

THE ULTIMATE NETWORKER Charles Ward has been an entrepreneur in the US luxury marketing and communications industry for over three decades O Conner’s 1987 America’s Cup victorious ne of the greatest The company, established a quarter yacht racing campaign. compliments paid to of a century ago, consults on marketing Using creative techniques and direct Charles Ward must be communications, sports sponsorship and marketing campaigns, Ward’s group raised that from Jesse Pruitt, president of Las strategic alliances, specializing in wealth over US $16 million in sponsorships and Colinas Polo Club in Dallas, Texas. “Our marketing. Ward and his team have donations for Stars & Stripes. He also co- club changed dramatically from the day I designed programmes and partnerships for ordinated the America’s Cup victory cele- met him,” said Pruitt. “Within a few Bombardier Business Aircraft, Tiffany & brations, including a reception at the months of taking on the club, he brought Co, Lamborghini, Marsh, KPMG, White House with President Ronald in sponsor contracts worth hundreds of Nabisco, Ford, Motorola, American Reagan and a ticker tape parade down thousands of dollars, and made our club Express, the States of Hawaii and Texas, Fifth Avenue, New York City, sponsored one of the best known in the USA.” Hibernia Bank, Mellon Bank and many by Donald Trump. In the past four years, Ward’s Texas- others. Charles Ward started his media and based company, Idea Works Inc, has Polo is not the only sport to have broadcasting career while a journalism contracted to represent the ten leading benefited from Ward’s expertise. In 1984, student at the University of Texas. “I was polo clubs in the US and Mexico in opening a branch office in La Jolla, lucky, in my early twenties, to become a designing and obtaining sponsorship California, he assembled the sponsorship popular TV news anchorman at KTBC in programmes. marketing team for Stars & Stripes, Dennis Austin,” he said. “Then, by the time I PHOTOS KIM KUMPART PHOTOGRAPHY started my marketing company at the age of twenty-six, I was a minor celebrity in my town, and business flowed in.” Ward still has a weekly radio spot, The Lord of Luxury, on the Biz Radio Network, Houston and Dallas, featuring interviews on private business jets, exotic cars, exquisite jewellery, exclusive private parties and five-star resorts. He is also a frequent guest on XM Satellite Radio. In the 1970s, Ward founded and became the president of Media Commun- ications, an AAAA advertising and marketing agency whose clients included real estate developers, resort properties, financial institutions, legal and medical associations, state agencies and hospitality developers. The company developed the award- winning Texas traffic safety campaign, Drive Friendly, which involved interna- tional celebrities on public service broadcast programmes and highway signage throughout the Lone Star state. The agency grew to $20 million in annual billings, with forty employees in Austin Charles Ward and Dallas Cowboy’s owner Jerry Jones, enjoy the champagne divot stomp at Santa and Houston. Barbara Polo & Racquet Club 00

Marketing meeting in the sky! Charles Ward (right centre) conducts a polo planning session on board a Bombardier Global Express with Brant Dahlfors, Santa Barbara Polo & Racquet Club president Chuck Lande and Ambassador Glen Holden He has also served as a co- Marketing Council, with offices founding director of Capitol City around the world. Savings, a regional financial Tourism has also been a string to institution, and on the board of Charles Ward’s bow. His Honolulu directors of the Insurance Corporation office completed a four-year marketing of America, a national medical liability assignment of economic and tourism body. He is also vice-chairman, Luxury development in the USA and Asia for Ideas Works created the annual Lamborghini Polo Cup at Las Colinas Polo Club in Dallas and has brought the Lamborghini Polo Cup to Santa Barbara Polo & Racquet Club, too. Team Lamborghini at Las Colinas Polo Club: Jesse Pruitt, Brent Mirikitani, Gary Seale from Lamborghini Dallas, Billy Mudra and Sain Joseph 00

Ward with Dorothy Mason, vice-president Texas market for Tiffany & Co, and manager of regional marketing for Bombardier, Gary Soloff the State of Hawaii. The programme was developed around the theme, Hawaii – The Pacific Link, and was broadcast in English, Japanese and Chinese. Polo, yacht racing, motor sports – all are grist to Charles Ward’s enthusiastic mill; and he is aware that, if he stays in the wealth market, there will always be plenty of clients. “Today, the wealth market is exploding,” he said. “Our Lamborghini client in Dallas sold so many new Lambos that the dealership became the number one in North America in the first fifteen months of operation – and was awarded a second dealership in Houston.” Ward says that his job provides him with an adventure lifestyle. “It’s not like work to organize polo events for the blue ribbon clients we work with. We get great satisfaction from seeing our clients get a return on investments from our efforts.” There is no doubt that Ward is held in high esteem. Dorothy Mason, Texas director of Tiffany & Co, said: “Charles is the ultimate networker. He has a keen sense of how companies and individuals can benefit by working together, and he makes it happen. I enjoy watching him work.” Gary Soloff, of Bombardier, said: “Charles presented us with new opportunities in the sport of polo, and forged the way for Bombardier to become one of the dominant sponsors in US polo in a short period of time.” Publisher Lance Avery Morgan has no doubt that Charles Ward gets results. “His strong connections with the luxury market extend across the US and also international- ly. He is the first one we call when we want to do something that will be awesome and brilliant.” Ward with the America's Cup in 1987 00

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