Published on February 14, 2014
The Ukuzwa Story A Profile Document October 2013
Index 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Ukuzwa Story Begins About the Team Our Purpose is Not Negotiable Our Approach to Success How do we Deliver? The Rockefeller Habits What Clients Say About Other Products Infographic Where to Contact Success 2
The Ukuzwa Story Begins Background Ukuzwa was founded by Jacques Velleman with the purpose to help companies succeed. This is not a euphemism for sales or selling but rather a methodology to work together for mutual success and satisfaction. The word Ukuzwa means to listen in Zulu. How often do we find that people misinterpret circumstance and issues because they fail to listen? As the late Stephen R Covey advices in this book, The 7 Habits of Highly Successful People, first seek to understand. Ukuzwa is the trusted partner to do just that. Our approach is simple: We first listen. Then we confirm what we have heard to ensure we do understand. Only then will we start to investigate possible solutions to address your needs – or more importantly, to help your company succeed! Ukuzwa is a member of Gazelle International Coaches and has unlimited access to business tools, case studies and thought leadership. Through the extensive experience and capability of its people, Ukuzwa is able to apply these tools, case studies and leadership wisdom to the context of South African companies. Together with people management and financial outsourcing solutions, Ukuzwa is the trusted partner to help companies succeed. The Ukuzwa Values • We achieve collaboration by working together to build great teams; • We create sustainability by having a long term view to have a positive impact on the future; • We add value by thinking before we act to ensure our actions lead to results; • We embrace trust by doing what we say we will do to ensure we are accountable. Why Ukuzwa? Ukuzwa is a South African company with a passion for its country. The name Ukuzwa means „to listen‟ and we believe that by hearing our clients, we can help them succeed. We believe that by helping companies succeed they will in return grow, prosper and create jobs in a country that desperately needs to bring down its unemployment rate. In the process Ukuzwa aims to educate, empower and coach people to achieve this objective of reducing unemployment. 3
About the Team Jacques Velleman, B. Comm (Hons), Unisa Jacques, a Gazelles International Coach has a passion to help companies and people succeed through training, speaking and consulting. He also has a love and delight for business subjects that speak to relationships, leadership and purpose. Jacques studied Accounting and completed his Accounting articles with a one of the large auditing firms. He subsequently completed his honours and his entrepreneurial spirit led him to start an accounting and IT services business. Later he became a financial director of a subsidiary of a listed concern. He then resigned and founded a business unit within a very prominent medium size consulting firm, with the banking industry as his core clients. This is where his love of consulting, speaking and training was unlocked. Jacques later became an executive and shareholder in a fast growing IT company. Here he honed his skills in providing structure, processes and financial leadership. His ability to create teams and work with people added great value to the organisation. Knowing his purpose is to coach businesses to succeed he exited in 2012 to found Ukuzwa. Jacques has also been involved in a few start up‟s which gave him opportunity to exercise his entrepreneurial muscles. These, included a women‟s only gym, olive and olive oil distribution and a consulting firm. He has had his fair share of failures which is where Jacques experienced his greatest learning's from the school of business; something that every MBA graduate longs for. Besides his passion for business, Jacques is also passionate about his family. He loves cooking, red wine and conversations about making South Africa a better place. Drikus Engelbrecht, CA (SA) Drikus is a Chartered Accountant who thrives on helping companies maximise their profits with specific focus on people, systems and information. He qualified as a Chartered Accountant early in his career and, after completing his articles, discovered the diver se exper ience t hat Managem ent Consulting offered. His exposure to various sectors and strategies has helped to fuel his passion for understanding the activities behind the numbers. After gaining a wealth of experience in both private and public sector consulting, Drikus joined a company where he formed part of the team who listed this company on the JSE Limited Main Board. He went on to become the Group Financial Manager of this company and was later promoted to head up the Turnaround and Change Management Programme as Business Executive of the listed concern. Drikus joined Ukuzwa in May 2013 with the objective to add value to companies in South Africa and helping them take their business to the next level. Drikus believes in building great teams and looking after them, focusing on the right tasks and executing them successfully. He is a keen fly-fisherman and golfer, and enjoys fine culinary experiences that include good wine and coffee. 4
Our Purpose is Not Negotiable Our purpose is to help companies succeed. For many CEO‟s and their executive teams success means different things. Through conversations and working with clients we have discover 3 key drivers of success: 1. Sustainable Revenue Growth 2. Sustainable Profitability 3. Successful Exit Strategy Revenue Growth Most CEO‟s and their leadership teams want to grow their business and revenue growth is the key focus here. Gazelles International Coaches work with clients all over the world and our bench mark for a Gazelle‟s type company is 20% revenue growth for at least 4 years. Our approach and tools help clients become market leaders in their industries. Profitability Growth in revenue is vanity if it does not correspond with growth in profits. Gazelles International Coaches have found that the key barriers to growth are: We address these barriers to ensure clients maintain profitability or even better yet, increase profitability! Exit Strategy Many business owners want to exit their company at some stage. Either to retire, take up a hobby full time or to start another business for the sheer adrenalin rush. Before you can sell your business it needs a value and to be independent of the owner or founders. If your business is dependant on you then you have a job and not a business. We help business owners put the right systems and structures in place to enable them to sell it for the price they want. We also help them grow the business until they get the price they want for their business. The more businesses we can help succeed in South Africa, the more jobs we can create in our country. The more jobs we create the more people we enable to live a life where crime is not a option. Where people can invest in their children's education so that South Africa can become the true leader of the Africa continent. That is our purpose. 1. Lack of Leadership 2. Lack of Systems and Structures 3. Market Dynamics 5
Our Approach to Success Although success can mean many things for different people the formula stays the same, whether it is for a business or an individual. First you create a picture of where you want to go. When you know what that picture looks and feels like, when this vivid picture is imprinted in your mind and heart, then you need to put a plan together. Dreaming up ideas are great and we promote this activity furiously. A plan, however, helps make a dream a reality. With a plan in place the next step is to do something about it. Nobody has ever achieved anything by waiting for it to happen. To complete the final piece of the puzzle you need to execute your plan. At Ukuzwa our focus is on helping companies achieve success and our approach is simple: DREAM + PLAN + EXECUTION = SUCCESS Dream A vision is not merely a plaque in reception. No, please do not insult your employees like this. It is a painted picture of what your company looks like in the future. It is a picture that has captured the hearts and minds of your employees. People are emotional beings and you first need to get their emotional buy in to your company‟s dream. They will then go to the ends of the world for your company and you don‟t have to pay them more. They do it because they believe in a higher purpose than just doing a job. Plan Once your picture of the future is crystalized in a beautiful painting it is time to sit down and plan. Planning includes thinking about resource requirements and what skills will you be needing to execute your plan. What are your time frames to achieve what? And very importantly who is going to do what? A structured plan creates clarity and alignment, without which a company cannot grow towards success. Execution Everything is now in place to execute but it is not always that simple. Even with a plan in place execution will not be effective if you don‟t monitor the plan and hold people accountable. This can however be achieved by creating a meeting rhythm in your business and appropriate dashboards that inform leaders of what behaviours are being executed. Ukuzwa helps clients achieve all 3 components by ensuring the correct sequence takes place. First you need to win the hearts and mind of people (DREAM), secondly you need to create a plan for alignment (PLAN) and thirdly people need to be held accountable (EXECUTION). This is our approach to success for clients. 6
How do we deliver? Our purpose is to create more jobs in South Africa. We therefore help our clients grow by employing more people, and either maintain or increase profitability. This is a huge task and that is our job. • We train CEO‟s and their leadership teams in Mastering the Rockefeller Habits, an Executive Programme used by more than 20 000 executives and leadership teams world wide for strategic planning and growth. Besides training CEO‟s and their leadership teams to understand these concepts and their unique answers to each, we help them implement. A vision and a plan is nothing without execution and we help companies create: Our mission is to help companies get the four critical decisions right to maximize their revenue, profit and time. This Executive Programme will present companies with tools and concepts for making the right decisions in the areas of People, Strategy, Execution and Cash. • ROCKEFELLER HABITS Learn or review the 10 Rockefeller Habits checklist to strengthen execution. • MEETING RHYTHM Ensure meetings take place with the right agenda and frequency so that communication is clear throughout the company. • CLARITY & ACCOUNTABILITY Ensure everyone in your company is clear on accountabilities and has a roadmap for growth. Some of the key understanding we help companies with are: • PURPOSE & GOALS Win the minds and hearts of your people and clarify where the company is going. • CORE CUSTOMER & BRAND PROMISE Develop clarity on “who” you are serving and “what” you are promising your customers. • PRIORITIES & METRICS Make your most critical short-term decisions by setting quarterly and personal priorities and metrics. Know what data you will measure to ensure the right behaviours. CORE VALUES Enliven your identity and energize your employees. Use core values and learn how to hire your dream team. 7
The Rockefeller Habits The “Mastering the Rockefeller Habits Four Decisions Executive Programme” is structured according to the Four Critical Decisions every growth company must get right. Each of these four areas, PEOPLE, STRATEGY, EXECUTION & CASH includes the theory behind critical questions that are asked during the programme and the questions are related to case studies of Gazelles clients. Exercises are completed by the leadership team for their answers to some of these critical questions: • PEOPLE • • • • Would you enthusiastically rehire everyone on your team? Do you have the right people in the right seats doing the right things? Who are your A, B and C performers? STRATEGY • • • • • Can you state your strategy in a sentence? Do you have a real plan or is your team just reacting to the market place? Are your business practices aligned with your core values? How clear are you about who your core customer is? Does everybody in your company understand your brand promise and how do you measure fulfilling it? Is everyone in your company passionate about climbing Mount Everest and achieving your Big Hairy Audacious Goal (BHAG). EXECUTION • • • How disciplined is your execution? How many priorities does your company have? What are the critical numbers you review to determine if you are on target? What does your dashboard reflect back to you? CASH • • • How can you increase cash flow without more outside financing? What is your current cash conversion cycle? How fast can your company afford to grow? ONE PAGE PLAN At the end of the two days the leadership team would have completed their One Page Plan together with a list of the 3-5 priorities to focus on during the next 90 days. 8
What Clients Say About Mastering the Rockefeller Executive Programme “Learning the Rockefeller Habits is the single best thing we have done as a company. It has led to complete company alignment, faster learning and numerous breakthroughs. More importantly, the process has allowed us to thrive despite being in an industry that has fallen almost 70% in the last number of years. I consider it a must for any leadership team looking to grow its business”. ~ Jeff Booth, CEO, BuildDirect “Recordsforce has been using Gazelles for a year and a half and we love it! It has made an amazing difference for me as CEO to have a real methodology for running my business." ~ Bill Becker, President, Recordsforce “Learning and implementing the Rockefeller Habits with Gazelles International tools into Taurus Group has made a huge difference in the clarity of direction, focus on the right priorities, improved communication within the business and faster execution. This has resulted in strong revenue growth, stronger cash flow and a very large improvement in net profit. I consider this a must for any leadership team looking to grow its business.” ~ E. Wayne Bailey, Director Taurus Group Limited, New Zealand 9
Other Products Shadowmatch is the perfect workforce optimization system. The Shadowmatch methodology and system took a team of specialists 10 years to research and design. The internationally acclaimed Shadowmatch behavioural assessment system enables strategic services that addresses the challenges of contextual fit in human capital management: Behavioural Team Building; Employee Development; Hiring & Redeployment. Shadowmatch scientifically determines the habits and behaviours of individuals. Organisations use this to understand the contextual aspects of their employee recruitment and development processes and this understanding benefits future decision-making, which enhances the success of all employees. NXTmove has captured all business practices in the world into a single business practice map. These business practices can be condensed into 20 design areas, each contributing to the success, neutrality or failure of your business. The critical contributor of each area is mapped and the resulting Global Best Business Practices are packed into the NXTmove tool. The tool acts as a filter to assess how well your business matches global best practice. By answering a set of questions about your business NXTmove uses fuzzy logics and artificial intelligence (AI) to map your business practices. Your business practices and the Global Best Practices benchmark are then compared. NXTmove compiles this into a visual view of your business, the business “Heartline” and also creates a detailed report on all aspects of your business, highlighting future development opportunities. Gaps are identified and NXTmove recommends projects that if successfully implemented, will close those gaps. The NXTmove package provides a detailed roadmap to help the leadership team design their business for success! 10
Where to contact Success Jacques Velleman Drikus Engelbrecht c: 083 299 6830 e: firstname.lastname@example.org www.jacquesvelleman.co.za c: 074 422 7777 e: email@example.com @jvelleman Jacquesvelleman.wordpress.com www.ukuzwa.co.za Ukuzwa Ukuzwa @helpsucceed 12
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