Published on October 31, 2008
The Truth about Content Learning from the Past in order to Succeed in the Future Joe Gollner firstname.lastname@example.org / www.stilo.com Vice President Enterprise Solutions Stilo International
Mommy, where do airplanes come from? 2 1 3 Most common answer but 4 wrong!
The Real Content Lifecycle behind Airplanes A Library of Engineering Standards is the starting point Each step in the process Reuses & references this source documentation Introduces new content & initiates changes in preceding content
The Real Answer Looks More Like This 4 2 1 3 5 6 6
The Complex Content Interrelationships Engineering Standards Provide content controls, inputs & references for the design process Become an integral part of all subsequent content Derive their authority from their status as documents
Changing the Way We Think About Content An Integrated View of Content Controls Controls Sources (Inputs) Outputs References (Mechanisms) Sources Outputs Content Object Notable Considerations References include revisions Controls govern validation Outputs cover the full spectrum References
The Assembly before the Assembly
The Nature of Content Services Content Services break down into: Design Document Document Services Guidelines Services Delivery of formatted documents that facilitate business Process Data transactions Specifications Services Data Services Provide highly precise inputs to applications Part Logic Logic Services Standards Services Provide highly precise sequencing guidance to people, processes & applications
The Four Dimensions of Content Long TEMPORAL REPRESENTATIONAL Complex Content in the world exists over time, takes on specific Short Simple formats, is related to other content, and is Few Informal used to execute business of varying degrees of formality Many RELATIONAL TRANSACTIONAL Formal
Simple Documents: Email Long TEMPORAL REPRESENTATIONAL Complex Emails makes up a huge percentage of created & stored content as email is how people Short Simple communicate information quickly & in Few Informal specific contexts. Email A favourite target during legal e-Discovery… Many RELATIONAL TRANSACTIONAL Formal
Formal Documents: EDI Messages Long TEMPORAL REPRESENTATIONAL Complex EDI messages exhibit more structure & EDI Message significantly more Short Simple formality then emails but they are similar acts Few Informal of context-specific communication Many RELATIONAL TRANSACTIONAL Formal
The Most Common: Business Documents Long TEMPORAL REPRESENTATIONAL Complex These are the documents we Business create everyday. Document The memos, presentations, Short Simple spreadsheets, reports, plans, proposals… Few Informal These have more complexity & value than is usually thought. Many RELATIONAL TRANSACTIONAL Formal
Complex Documents: Equipment Manuals Long TEMPORAL REPRESENTATIONAL Complex Aircraft Manual Technical documentation exhibits notable depth in all four Short Simple dimensions. This explains Few Informal why we are talking about DITA & content technologies. Many RELATIONAL TRANSACTIONAL Formal
Implications of this Dimensional Perspective Long TEMPORAL REPRESENTATIONAL Complex Aircraft Manual Although there are differences, Business Document the four documents EDI Message examples Short Simple illustrate that all content shares these four Few Informal dimensions & in Email each example we can assess how well our tools reflect this fact Many RELATIONAL TRANSACTIONAL Formal
Actor Content (Owner) Models Process Collect Relate (Enrich) Actor Actor Must reflect the (Author) (Designer) three critical Process Content Process entities: (Acquire) Object (Deliver) - Objects - Processes Convert Refactor Resolve Compile - Actors Validate Render Should enable a better Content Identification understanding Object of all three Content Object entities in Content Content parallel Object Title Shortdesc Metadata A variation on Para List Table Special Link the Object Process Media Methodology Text XRef Include
The Context of Content Content is created by & the responsibility of people & it is subject to a set of content processes - Acquire - Enrich - Deliver Content modeling is most commonly limited by the failure to understand the participating entities fully: - Objects - Processes - Actors
The Composition of Content The physical & logical composition of content falls into a familiar high-level pattern
The True Nature of Content Content is the persistent physical form of human communication. It is highly complex because it covers everything from how we represent experience (data), through how we communicate with others (information), to how we record and evolve our understanding of the world (knowledge).
The Real Integration Challenge
Business Applications The primary challenge in designing, building & maintaining business applications is sustaining the connection to the knowledge resources that should govern their operation
Knowledge Management The primary challenge that has faced KM is that many strategies have been unable to effectively engage technology to assist in the creation, management, & exploitation of knowledge
Content Management The primary challenge confronting the content management market is the poor business return typically provided by CMS deployments that exhibit high costs, major impacts & benefits that often do not address critical business drivers
The Goal: Sustainable Evolution of Performance
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