The Social State - What's Happening & Where We're Going

@LabDigitalUK

The Social State What’s happening and where are we going

Contents 1. 2. 3. 4. 5. Social – The journey so far Where to start The good the bad and the ugly 2014 trends What the future holds

The Journey 1999 Friends Reunited 2002 MySpace, LinkedIn 2004 Facebook 2005 YouTube 2006 Twitter 2007 iPhone 2009 ‘Unfriend’ was the New Oxford American Dictionary word of the year Sources: W3C, CERN, NCSA, DARPA, Google, Wikipedia, New Media Today, Time, Newsweek, AOL, UNCP, Nielsen, STO

Source: AllTwitter - http://www.mediabistro.com/alltwitter/data-never-sleeps_b24551

Source: IBM - http://www-01.ibm.com/software/data/bigdata

Without direction it can be confusing

https://www.youtube.com/watch?v=57dzaMaouXA

Misuse and lack of strategy ends up with p*$$ed off customers

Where to start? Goals and objectives How are you going to measure it - your metrics Customer understanding & personas development Which platforms your community is on Creating content

The Aim? 1. Create a community (of insiders) 2. Create conversations 3. Improve customer service

Examples – The Good

Real Time Marketing

Playful TOV, Image Based Content

Sparking Debate & Conversation

The most viral ad video

Sassy, forward persona

Interactive, two way conversation

Just Create Some Viral Content…

Successful Content What: – Unique content – Provides a reason to shout about it – Timing How: – Customer understanding – Creativity

The Bad…

Bad Timing, Unaware of Brand Perception

The wrong content

Unresponsive

Amy’s Baking Company

Where are we now?

Company social strategies have evolved from an impersonal, one-sided conversation to a much more genuine relationship with customers

2014 Trends • • • • • • • Social Listening Becoming Important Paid Advertising Becomes a Requirement Planned & Unplanned Moments Images Outrank Words For Engagement Significant Increase in Video Content Google + Becoming More Important Social Referral Visits Will Grow

Social is now a key part of a marketing team with it’s own area of expertise

The Future Customer engagement will become more important than ever as businesses realise the importance of reaching out to people on an individual basis Just a few months ago…

tom@lab.co.uk @TomHeadLab lab.co.uk @LabDigitalUK