Published on March 7, 2014
The Social State What’s happening and where are we going
Contents 1. 2. 3. 4. 5. Social – The journey so far Where to start The good the bad and the ugly 2014 trends What the future holds
The Journey 1999 Friends Reunited 2002 MySpace, LinkedIn 2004 Facebook 2005 YouTube 2006 Twitter 2007 iPhone 2009 ‘Unfriend’ was the New Oxford American Dictionary word of the year Sources: W3C, CERN, NCSA, DARPA, Google, Wikipedia, New Media Today, Time, Newsweek, AOL, UNCP, Nielsen, STO
Source: AllTwitter - http://www.mediabistro.com/alltwitter/data-never-sleeps_b24551
Source: IBM - http://www-01.ibm.com/software/data/bigdata
Without direction it can be confusing
Misuse and lack of strategy ends up with p*$$ed off customers
Where to start? Goals and objectives How are you going to measure it - your metrics Customer understanding & personas development Which platforms your community is on Creating content
The Aim? 1. Create a community (of insiders) 2. Create conversations 3. Improve customer service
Examples – The Good
Real Time Marketing
Playful TOV, Image Based Content
Sparking Debate & Conversation
The most viral ad video
Sassy, forward persona
Interactive, two way conversation
Just Create Some Viral Content…
Successful Content What: – Unique content – Provides a reason to shout about it – Timing How: – Customer understanding – Creativity
Bad Timing, Unaware of Brand Perception
The wrong content
Amy’s Baking Company
Where are we now?
Company social strategies have evolved from an impersonal, one-sided conversation to a much more genuine relationship with customers
2014 Trends • • • • • • • Social Listening Becoming Important Paid Advertising Becomes a Requirement Planned & Unplanned Moments Images Outrank Words For Engagement Significant Increase in Video Content Google + Becoming More Important Social Referral Visits Will Grow
Social is now a key part of a marketing team with it’s own area of expertise
The Future Customer engagement will become more important than ever as businesses realise the importance of reaching out to people on an individual basis Just a few months ago…
firstname.lastname@example.org @TomHeadLab lab.co.uk @LabDigitalUK
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