Published on May 26, 2009
Ben Smithee !
#AMAMR @SpychResearch ?’s encouraged
social media web 2.0 social networking interactive marketing inbound marketing new media
topics: what is it? how is it changing what we do? why is it valuable to us as researchers? where do we start? where is it going?
synergistic channel research, design, marketing, communication, feedback
short, real-time, txt, audio, video
evolution of marketing and brand communication strategies
it’s no longer about shouting 1,000 100 10
it’s about building and maintaining relationships 10 100 1,000
names you are tired of hearing
names you are tired of hearing by understanding these
you can better understand these
where does social media fit in MR?
everyone is becoming a researcher results now!
experience today’s consumers: 1. blog 2. comment 3. vlog 4. tweet 5. talk to others 6. call customer service
benefits to understanding SM and its value to MR
the potential value of SM
fastest growing community site -1,382% increase in visits 475,000 unique in Feb 2008 - 7 million in Feb 2009 131% increase in March up to 9.3 Million largest age group adults 35 - 49
realize the massive potential... but don’t under-estimate the power of one!
US Airways flight – Janis Krum, ferry passenger, first to tweet before any traditional media
how can I successfully apply this to market research
seek first to understand
understand the strengths/ weaknesses and applications for appropriate implementation
real-ti line? me up te on dates ica un unbiased buzz om m ersc om st c cu olle Y do my ge en w G ho does utilizing SM make sense for your project? non-i ntrus ive m B2 onito techn B ring ology tion e? erva o th ey us obs t too ls d te wha tim a in
social media monitoring
bloggers have a voice
video is king
i’m finally on facebook... now what?
harness its power effectively
but I’m interested in my company
so are all of these people
if you haven’t figured it out, it’s not about your network...it’s about theirs!
the power is in groups
isn’t YouTube just for ridiculous home videos?
not anymore Youtube - search - Sprint “now”
instant feedback and reviews
the “new” news
user and crowd-sourced customization
secure corporate networks
an example from experience?
a socially interactive approach at SXSW 2009
SM in recruiting, interviewing, follow-up, logistics, deliverables
enhanced corporate acceptance
further movement toward video
real-time video streams
what is the bottom line?
SM is not for everyone and everything
we are past “twitter is cool” and “get a facebook page”
perception is reality
SM gives us another valuable tool to obtain consumer insights
used appropriately, you can mine honest & candid feedback from audiences eager to voice opinions
please keep in touch!
Ben Smithee SpychResearch.com @SpychResearch Benjamin Smithee Spych Fan Page
still not fully convinced? firstname.lastname@example.org (215) 501-2341
Sources Advertising Age blogpulse emarketer Facebook Google Linkedin Nielsen twitter youtube
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