The "Social" In Social Media

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Information about The "Social" In Social Media
Education

Published on June 26, 2009

Author: kamichat

Source: slideshare.net

Description

As companies enter social media they tend to broadcast instead of socialize their content. This presentation makes a case for social media and gives a strategic framework to get started building two-way communication with fans.

The SOCIAL in Social Media

 

The VELOCITY of Change

Social Networks Unique Visitors comScore Media Matrix for the US, May 2009 Social Network May 2008 May 2009 % Change Facebook 35,594 70,278 97 Twitter 633 17,592 2,681 LinkedIn 3,933 7,470 90 MySpace 73,691 70,255 -5

Velocity of IDEAS 1450 1906 1876 1928 1991

Feeling OVERLOADED?

Feedback Loop

Control is a Myth “ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff

“ You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”

Joe Ragan, Newsradio

As quoted in “Groundswell” by Charlene Li and Josh Bernoff

RELATIONAL Objectives From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

 

5 CONVERSATION Starters

@The_Real_Shaq, New York Times, March 26, 2009 When Stars Twitter, a Ghost May Be Lurking “ It’s 140 characters... If you need a ghostwriter for that, I feel sorry for you.” Be REAL

@The_Real_Shaq, New York Times, March 26, 2009

When Stars Twitter, a Ghost May Be Lurking

Be PASSIONATE

Be FUNNY

Be SMART

Be A WIN-WINNER

CONTENT to CONNECT

The SWARM Encouraging Buzz B uild E avesdrop E cho S ocialize

 

 

 

 

Kami Watson Huyse, APR Phone: (713) 568-5750 E-mail: [email_address] Twitter: @ kamichat Blog: Communication Overtones www.kamihuyse.com Web site: www.myprpro.com

Kami Watson Huyse, APR

Phone: (713) 568-5750

E-mail: [email_address]

Twitter: @ kamichat

Blog: Communication Overtones

www.kamihuyse.com

Web site: www.myprpro.com

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