The Shrinking Brand - Marketing in a Small World

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Information about The Shrinking Brand - Marketing in a Small World

Published on April 17, 2008

Author: frogdesign

Source: slideshare.net

Description

Products, services, and experiences are being deconstructed into easier to digest, easier to afford bits, allowing consumers to collect even more experiences in an even shorter timeframe. Shrinking attention spans have prompted the rise of what Wired Magazine calls “snack-size media,” and the hyper-personalization of online communication has led to new formats (micro-blogs, widgets, etc.) that challenge long-held marketing conventions. This presentation proposes key principles for the effective use of micro-formats.

The small world Tim Leberecht / eMarketing Conference / San Francisco / April 15, 2008

1. The world is small and life is short

Small(er) world

Small(er) world

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