Published on February 14, 2014
The Sharing Economy 1
Actual trend 2
Famous Examples 3
Amazing growth 4
Switzerland is Sharing Living Things Mobilit y Services Apartment Food Deliveries Cars Parking Rides 5
WHY IS SHARING BECOMING SUCCESSFUL NOW? 6
Cost of information 0 7
Higher efficiency 9
Waste reduction 10
WHAT‘S THE BIG DEAL? 12
MIND SHIFT OF PEOPLE 13
Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don‘t need. Rachel Botsman in „What‘s mine is yours“ 14
ACCESS TRUMPS OWNERSHIP. 15
Meaningful consumption Local. Social. Green. 16
IMPORTANCE OF TRUST 17
„Power and influence will shift largely to those people with the best reputations and trust networks...“ Craig Newmark 18
Startups working on your universal reputation account Legit just joined Facebook 19
MIND SHIFT OF THE ECONOMY 20
Post big capitalism? 21
BATTLE OF OLD VS. NEW ECONOMY 22
Defense Mechanism: How to split up the pie? Hotel taxes? Identification of travellers? 23
Defense Mechanism: Regulations are just a matter of time 24
Participate: Actively help create the new market Cooperate& experiment Invest & do it yourself Communication partnerships 25
PICK MY BRAIN: CREATING A COLLABORATIVE MARKETPLACE BRINGBEE 26
Crowdsourcing Logistics & Deliveries 27
Find someone to pick up your IKEA purchase and deliver it to your home. Anna is going anyway & lives 200m away 28
Inexpensive & green deliveries. Select your articles in a partner shop on www.bringbee.ch Or simply write a free-text shopping list for any shop Find a BringBee! Choose delivery time No minimum purchase Verified community Secure Payments 29
1300+ BringBees | 1000+ kg CO2 saved 30
GET INVOLVED 31
More resources Books • Rachel Botsman: What‘s mine is yours Great Blogs • Sharecon.ch • Collaborativeconsumption.com Videos to watch • The Economist: The rise of the sharing economy - Link • TED talk by Lisa Gansky: The future of Business is the mesh - Link 33
Help us spread the movement •Twitter about us •Blog about us •Like us on Facebook •Tell your friends •Sign up Kontakt: Stella Schieffer firstname.lastname@example.org +41 76 675 2955 www.facebook.com/BringBee @bringbee_ch 34
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I. Research Methodology 5 In our survey, we defined the sharing economy as follows: Sharing economies allow individuals and groups to make money from ...
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One factor that has been constant throughout our series of ‘In focus’ topics this year has been that of the sharing economy, with the new model of ...