Published on April 27, 2014
Collaborative economy 100 inspiring start-ups and online initiatives Based on sharing, homble branding, taking responsibility, and consumer-to-consumer trust
In this current transition period the old business values are transforming into new values
Profit Possession Money Market Take Growth Produce Reticent Advertise Benefit Sharing Happiness Society Give Meaningful footprint Serve Sincere Converse Old values New values
“Traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities – is transforming business, consumerism, and the way we live.” Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption
Collaborative economy 3 systems Product service systems Redistribution markets Collaborative lifestyles Source: What’s Mine Is Yours: The Rise of Collaborative Consumption
we share, we reuse, we lend, we recycle, we collaborate, we give, we network, we fund, we swap, we co-op, we care, we service, we contribute, we trust
Top 5 rational benefits Financial: saves me money 1 3 4 5 2 Environmental: is good for the environment Lifestyle: provides me flexibility Lifestyle: is practical Trial Source: Campbell Mithun
Top 5 emotional benefits Generosity: I can help myself and others Source: Campbell Mithun 1 3 4 5 2 Community: makes me feel like I am a valued part of the community Lifestyle: makes me feel smart Lifestyle: makes me feel more responsible Cultural: feel part of a larger cultural movement
Appeal of the sharing economy Generation X31% 24% 15% Millennials Boomers Source: Campbell Mithun
Provide a platform • Co-ideate • Co-fund • Co-build • Co-distribute • Co-market • Co-sell • Co-revenue share Company as a service • Rent • Subscribe Motivate a marketplace • Resell • Co-op • Swap • Lend • Gift 13 2 Collaborative economy Market- place Service Products The collaborative economy value chain Source: Altimeter
“The tightly linked nature of any economy, but especially the Network Economy's ultraconnected constitution, makes it behave ecologically. The fate of individual organizations is not dependent entirely on their own merits, but also on the fate of their neighbors, their allies, their competitors, and, of course, on that of the immediate environment.” 4/27/14 11 Kevin Kelly - Wired
4/27/14 12 Watch the video: http://www.youtube.com/watch?v=lUtnas5ScSE
wholeshare Watch the video: https://www.youtube.com/watch?v=vRVnmYbYXrQ#t=97
Leaseajeans - mudjeans
Finance & sponsorship
Leisure, work & living
Inge Keizer Email: email@example.com Twitter: @ingejk March 18, 2012
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Denise Cheng has an appeal to make about the phrase “the sharing economy”: It has few merits, and you should probably stop using it. The term, which ...
... The sharing economy's ... we can call it "peer to peer sharing," "collaborative consumption," or ... "Collaborative marketplaces are ...
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Stella Petrasek 3 years ago. Great article! The "sharing" economy is in it's infancy and will bring a lot of change to many areas. The recent ...
The Rise of the Sharing Economy: ... but online peer-to-peer marketplaces are making it very simple for use. The rise of sharing economy is taking the ...
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