The seo challenges of dynamic websites

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Information about The seo challenges of dynamic websites
Marketing

Published on February 17, 2014

Author: webvriksha

Source: slideshare.net

Description

To understand the difference between normal (static) and dynamic websites, the latter denotes a representation of pages that are susceptible to change depending on various variables that are appended at the end of URLs.
With CMS and web applications being commonplace now, dynamic websites are gaining prevalence both among webmasters and end users. However, they bring with them the difficulty of search engine optimization (SEO) for dynamic URLs.
To overcome this problem, most SEOs decide to focus on off-page optimization. Other areas where developers are working upon are navigation, HTML tags and linking business profiles to social networks and other hosting platforms.

The Challenges of Dynamic Websites

Challenges of Dynamic Websites • To understand the difference between normal (static) and dynamic websites, the latter denotes a representation of pages that are susceptible to change depending on various variables that are appended at the end of URLs. • With CMS and web applications being common place now, dynamic websites are gaining prevalence both among webmasters and end users. However, they bring with them the difficulty of search engine optimization (SEO) for dynamic URLs. • To overcome this problem, most SEOs decide to focus on off-page optimization. Other areas where developers are working upon are navigation, HTML tags and linking business profiles to social networks and other hosting platforms.

Technical SEO challenges that dynamic websites encounter • • Server errors: This includes tons of errors including the 404 (also called soft – 404’s by Google). This is especially challenging if the rest of the site is internally linked. Similarly, the 500 – error suggests that the pages cannot be accessed by search engine spiders. Multiple redirects: This will include any type of redirect over 1 hop before the end user finally lands on the page he is supposed to. While it has been suggested that Google effectively handles 1 and 2 hops, it could be prudent technique to have the redirects go directly to actual URLs, without any channel in between.

Technical SEO challenges that dynamic websites encounter • Attaching JavaScript cookies for viewing elements: Search engines are traditionally not in favor of cookies and JavaScript, but there are few options for dynamic websites. As a result, there is a good chance that no information gets indexed. • Less content: This is perhaps the basic SEO challenge with dynamic websites. There is too little text to attract the spiders and optimize landing pages.

The latest HTML 5 and related technologies are an exciting dig into SEO, the users and the world wide web as a whole. However, it is disappointing that even the latest version of Internet Explorer doesn’t attempt to support many features. In addition, there are major issues with the information architecture in dynamic URLs. While the web sphere is changing drastically, tactical development and off-page optimization is the only way you can rank better with a dynamic website. Things like search friendly URLs, integration of SEO basics into templates and cleaning up HTML codes will be the right tools to use when it comes to dynamic websites. Abhishek Tripathi linkedin.com/in/abhishekdigitalmarketingexpert

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