Published on February 16, 2014
The Secret to Being Everywhere at Once… …with Unity3D! Not Sponsored Guy Bendov, CEO, SideKick Games
Hello Everyone ! • Guy Bendov, CEO, SideKick Games • Started 2010 with PC and Xbox360 development, now focusing on F2P mobile games 2
Romans from Mars • Published by Majesco in November 2013 • 1M downloads over iOS, Android, Win8phone, Kindle 3
Why go cross platform ? • Be in front of more players = more revenues • Find your niche audience • Grow the brand awareness 4
Return on Investment (ROI) Sure, I’d like to be on any platform, but… Will I see a return on my investment ? How can I minimize my risk ? 5
5 Tips to consider As you face the cross-platform challenge 6
Prioritize your platforms • One first target platform • Factor growth based on KPIs, audience, gameplay and expected exposure and value • Target platform sample factors: – Android – easy to update – iOS - high avg revenues per user – Amazon – niche gamers audience – Win8 – go above the noise level 7
Know the platform To make decisions, you need to know: • Hardware and software limitations • Devices / OSs are not the same around the world – Especially Android and Win8 • The audience and its behavior • Services provided by the OS maker • How can you get exposure – Requirements/ expectations by store owners – Marketing tips • Update and grow your knowledge base – Via users, web and makers 8
Scale Up (Never Down) • Find out the least performance device • Profile and test early on mobile handsets – particularly Android • Screen resolutions and ratios. – Stretch or 5-6 builds 9
Select your plug-ins carefully • You may want to connect to services like: – Analytics, Social, notifications, Ads, monetization,… • Not all plug-ins support all platforms, or are stable • Some service providers preform better on certain platforms • Some Plug-ins effect the game’s performance • Services and Plug-ins update 10
Different backend data for each platforms • Have as much information external to the game’s build • Server (online) data feeds game (levels, economy, math) • Each platform is different, so each platform needs a separate set of data … • … double if you want to A/B test…. • ..but do not create a management chaos • Factor backwards computability 11
Two Extras 1. Screen sizes/ ratios 1. Generic issue.. There is a lot to read about it. Unity3D helps but you want to code it in. • http://www.mobify.com/blog/global-screen-sizediversity/ • http://mobiforge.com/design-development/effectivedesign-multiple-screen-sizes • http://stats.unity3d.com/mobile/ 2. A word about consoles… 1. Preparing your game for mobile and scaling up to console . 2. TRC submission is a *&@$#^& 12
Guidelines to minimize investment and risk 1. Prioritize your platforms 2. know the platform before you start to work on it. 3. Scale Up (never down) 4. Select your plug-ins carefully 5. Different backend data for all platforms 6. Two Extras 1. Screen sizes/ ratios 2. A word about consoles… 13
Thank you GuyBendov SideKick Games www.sidekick.co.il 14
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