The secret business of social networking: AHRI 2009 Conference

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Information about The secret business of social networking: AHRI 2009 Conference
Business & Mgmt

Published on June 23, 2009

Author: leehopkins

Source: slideshare.net

Description

Presentation & workshop for AHRI National Conference 2009, Sydney, Australia.

Lee Hopkins The secret business of social networking

Social media 98% of what you think you know about social networking is wrong



Social media ethos Truth Trust Transparency Accountability

What IS social networking? Wikipedia: connect keep in touch around the world

? Social networking

!

A room with two views

3 ingredients teams productivity oxygen

External

Case study Shel Holtz and Park ‘n’ Ride

Case study Vincent Ferrari and AOL

http://www.youtube.com/watch?v=xmpDSBAh6RY

The ‘your bum in a sling’ problem Case study The Young Turks and AIG http://www.youtube.com/watch?v=C6FKCBAB14Q

 3 brand experience

Employees can: A B C T P

2.0 Case study

Internal water coolers kitchens

Case study British Telecom and BTwiki

Second Life





http://www.flickr.com/photos/joi/86792894/

9.15pm, a 50 cent piece and a street light

! Beware the Yebbut

Yebbut #1 Thelawyers



Yebbut #1 Risk analysis Policies Training Moderation

Yebbut #2 Ourcompetitors

Yebbut #2 Scoreboard Compellingstories Trust and loyalty Oxygen

Yebbut #3 The ITpeople

Yebbut #3 Malware furfie Sharepoint Cost/benefit analysis

Yebbut #4 Theband

Yebbut #4 Theband Roy and the Beancounters

Yebbut #4 Theband ROI and the Beancounters

2.0 Case study

Shift happens http://www.youtube.com/watch?v=FPqHt4LpyKY

2.0

2.0

2.0

2.0

2.0



Resources melcrum.com ark-group.com.au

Resources ark-group.com.au

Social media 98% of what you think you know about social networking is wrong

Social media 84.7% of statistics used at conferences are made up

Lee Hopkins LeeHopkins.com :: LeeHopkins.net Lee@ LeeHopkins.com +61 410 642 052 Twitter: leehopkins Facebook: leehopkins LinkedIn: leehopkins Skype: leehopkins-adelaide better communication  better result

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