The Science of Personal Branding

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Information about The Science of Personal Branding
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Published on October 1, 2014

Author: charlespooley

Source: slideshare.net

Description

Infographic presentation on why your brand matters, the dimensions of brand personality, the personal brand retention formula, and how to build your brand online.

THE SCIENCE or PERSONAL BRANDING FDR CAREER ADVANCEMENT

C FOUNDER 6 CEO, WORKFOLIO FORBES BEST WEBSITE FOR YOUR CAREER YOUNGEST CIO, AMERICAN PUBLIC COMPANY Elszeznbers O. s.Né"iii’§ BE!

THE SCIENCE OF PERSONAL BRANDINO FOR CAREER ADVANCEMENT WHY YOUR BRAND MATTERS THE DIMENSIONS OF BRAND PERSONALITY THE BRAND RETENTION FORMULA BUILDINO YOUR BRAND ONLINE ASK ME ANYTHINO View slide

THE SCIENCE OF PERSONAL BRANDINO FOR CAREER ADIIANCEIIIEIIT View slide

"'H‘u’ YOUR BRAND I. .ATTERS I’ I7‘ I 1' THE OFFICIAL UAEINPLOYINEIIT THE “REAL’C" UI! EIIiPLOYIAEI'T RATE III THE UNITED STATES RATE III THE UNITED STATES SOURCES: BLSOOV, SHADOWSTATS

IIIIIIIIIIIII IIIIIIIIII 0% OF ALL EMPLOYMENT IN US WILL BE CONTRACT WORK BY 202O

"'H‘I’ ‘(CUR BRAND I. .ATTERS IIIIHIIIPKI IITKI I IiIIIfllIIhl I I . IIIIJIII I II, IIEIIRIh OF EIIAPLOYED IIIORKERS ARE SEARCHING FOR THEIR NEXT JOB SOURCE: CAREERBUILDER

WHY YOUR BRAND MATTERS D THE AVERAOE NUMBER OF CV’S THE LENGTH OF THE TYPICAL RECEIVED FOR EVERY OPENINO JOB SEARCH SOURCES: MONSTER, CAREERBUILDER

WHAT DOES THIS MEAN? WE MUST CET BETTER AT MARKETING OURSELVES

WE ARE ALL THE CHIEF MARKETING OFFICER AT OUR BUSINESS OF ONE.

THE SCIENCE OF PERSONAL BRANDINO FOR CAREER ADVANCEMENT II

THE DIL. -IENSIONS OF BRAND PERSONALITY TRAITS RELIABLE RESPONSIBLE EFFICIENT HARD IIIORKING SECURE SOURCE: DR. JENNIFER AAKER, PROFESSOR OF MARKETING AT STANFORD GRADUATE SCHOOL OF BUSINESS I2

THE DIMENSIONS OF BRAND PERSONALITY TRAITS DARING SPIRITED IMAGINATIVE UP-TO-DATE UNIOUE SOURCE: DR. JENNIFER AAKER, PROFESSOR OF MARKETING AT STANFORD GRADUATE SCHOOL OF BUSINESS

THE DIMENSIONS OF BRAND PERSONALITY TRAITS TOUGH STRONG OUTDOORSY WESTERN INDEPENDENT SOURCE: DR. JENNIFER AAKER, PROFESSOR OF MARKETING AT STANFORD GRADUATE SCHOOL OF BUSINESS

THE DIMENSIONS OF BRAND PERSONALITY TRAITS GLAMOROUS CHARMING UPPER-CLASS ROMANTIC SMOOTH SOURCE: DR. JENNIFER AAKER, PROFESSOR OF MARKETING AT STANFORD GRADUATE SCHOOL OF BUSINESS

THE DIMENSIONS OF BRAND PERSONALITY TRAITS DOMESTIC HONEST GENUINE CHEERFUL ORIGINAL SOURCE: DR. JENNIFER AAKER, PROFESSOR OF MARKETING AT STANFORD GRADUATE SCHOOL OF BUSINESS

THE SCIENCE OF PERSONAL BRANDING FOR CAREER ADVANCEMENT THE PERSONAL BRAND RETENTION FORMULA I7

THE PERSONAL BRAND RETENTION FORMULA PERSONAL BRAND RETENTION FORIIAULA: I8

THE PERSONAL BRAND RETENTION FORMULA PERSONAL BRAND RETENTION FORMULA: E 19 EXPOSURE: THE NUMBER OF PEOPLE THAT ARE AWARE OF YOU RANKED I TO TO IT: CITIZEN; IO: OUEEN OF ENGLAND]

THE PERSONAL BRAND RETENTION FORMULA PERSONAL BRAND RETENTION FORMULA: R 2O REPETITION: THE FREOUENCY OF YOUR EXPOSURE II: ALMOST NEVER; IO: ALMOST DAILYI

THE PERSONAL BRAND RETENTION FORMULA PERSONAL BRAND RETENTION FORMULA: PI 21 PATTERN INTERRUPTION: THE DEGREE YOUR MESSAGE OR DELIVERY IS UNIOUE II: MOST POLITICIANS; IO: “WEIRD AL” YANKOVICJ

.. L; ‘. II .9. _ 1., (H I

THE SCIENCE OF PERSONAL BRANDING FOR CAREER ADVANCEMENT BUILDING YOUR BRAND ONLINE 23

SOCIAL MEDIA IS AN INDISPENSABLE TOOL FOR TODAY'S PROFESSIONAL HOWEVER IT IS NOT ENOUGH TO MAKE YOU STAND OUT 24

BUILDING YOUR BRAND ONLINE 1 Q OF COMPANIES WORLDWIDE BLOCK SOCIAL MEDIA SITES If OF U. S. COMPANIES BLOCK SOCIAL MEDIA SITES SOURCES: PROSKAUER SOCIAL MEDIA IN THE WORKPLACE 2.0 SURVEY, INSIDE INVESTOR RELATIONS 25

BUILDING YOUR BRAND ONLINE THE IMPORTANCE OF PACKAGING PROVIDES DIFFERENTIATION COMMUNICATES VALUE REINFORCES BRANDING 26

BUILDING YOUR BRAND ONLINE 27 IT'S NOT JUST ABOUT YOU PERCENTAGE OF PROFILE PAGE REAL ESTATE DEDICATED TO THE USER, ADS AND OTHER PROFILES COMPETE FOR ATTENTION -55% I77% I IOO% LINKEDIN FACEBOOK PERSONAL WEBSITE SCREEN MEASUREMENTS TAKEN USING WIRIFY

BUILDING YOUR BRAND ONLINE WHY EVERYONE SHOULD HAVE A 28

BUILDING YOUR BRAND ONLINE HELPS WITH “CYBER-VETTINO” 223333333 90% OF PEOPLE RESEARCH SOMEONE ONLINE BEFORE MEETING THEM SOURCE: GOOGLE

BUILDING YOUR BRAND ONLINE OF PROFESSIONALS RANK PERSONAL WEBSITES AS MOST IMPRESSIVE TOOL ANYONE CAN HAVE SOURCE: AYTM PERSONAL MARKETING SURVEY 3O

BUILDING YOUR BRAND ONLINE OIVES YOUR MESSAGE MORE ATTENTION AVERAOE VIEWINO TIME I'I - I'I I: I'I ' I I: :I ' I'l I'l | _l . L! L! |_l . I _l _l . L! L! RESUME/ CV SOCIAL PROFILE PERSONAL WEBSITE SOURCES: THELADDERS. COMSCORE, COMPETE, STATISTA, WORKFOLIO 31

BUILDING YOUR BRAND ONLINE /5O TOP SOCIAL MEDIA INFLUENCERS HAVE PERSONAL WEBSITES SOURCE: FORBES 32

I» CHARLES POOLEY mo u r R E s o u R c E s B L m c o N r A cv FOUNDER & CEO AT WORKFOLIO CAFIEEFFTHOUGHT LEADER A _ ’ %: ::§@i@'®@@? :@

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