The role of content curation in content marketing Position2

50 %
50 %
Information about The role of content curation in content marketing Position2

Published on May 30, 2016

Author: discovermurali

Source: slideshare.net

1. The Role of Content Curation in #ContentMarketing   The Content Marketing Institute (CMI) recently published its report on #ContentMarketing trends for 2016. It lays out some of the key challenges that marketers face today. As the graph below shows, the major hurdle for marketers lies in producing engaging content itself, according to over 55% of those polled.       Top Challenges For B-to-C Content Marketers  

2.   The poll also tells us that consistently producing a variety of content— and having the budget required to do so—are significant challenges to many marketers. Content Curation is one solution to these challenges. So what exactly is it, and how does it help marketers achieve the desired ROI? Content Curation can be defined as the process of gathering information relevant to a particular topic or area of interest. Key Steps In The Content Curation Process • Find interesting content from other people and sources • Use curation platforms to add descriptions and make the content more engaging • Add more visuals to the article • Elaborate on the content in about 200 words; ensure that the article is SEO-friendly • Publish it (but don’t forget to cite the original article or credit the author) Distributing Curated Content The task of a content marketer doesn’t end with curation. It is equally important to distribute curated content to get results. So let’s look at key aspects of how to optimize and distribute curated content. • Convert curated blog posts into informational e-books • Create emailers and newsletters with curated content • Use paid channels such as Medium.com for better performance • Create rich-media versions of curated content and syndicate on Slideshare • Publish on LinkedIn and other popular social channels

3.   Image  source:  https://www.quicksprout.com/2015/11/11/how-­‐to-­‐do-­‐curated-­‐ content-­‐right-­‐a-­‐step-­‐by-­‐step-­‐guide/     Position2 recommends that content marketers leverage the power of curation to meet marketing goals. We offer specialized content marketing services for businesses to accelerate demand. Get in touch with us for more information.    

#contentmarketing presentations

Add a comment

Related presentations

Related pages

The Role of Content Curation in Content Marketing - Position²

The Content Marketing Institute (CMI) recently published its report on Content Marketing trends for 2016. It lays out some of the key challenges that ...
Read more

The role of content curation in #contentmarketing Position2

The role of content curation in #contentmarketing Position2. ... The role of content curation in # ... Agribusiness Marketing Forum ...
Read more

Content Marketing Archives - Position²

Content Marketing. Framework & Strategy; ... Marketing Technology. Marketing Automation; ... Position2 News; Retargeting; Search; SEO;
Read more

Position2 - Integrated Digital Marketing Agency | High ...

Position2 as an integrated digital marketing agency provides marketing solutions that include Organic ... The Role of Content Curation in Content Marketing.
Read more

The Role of Curation in Content Marketing

The Role of Curation in Content Marketing. ... marketers say content creation and curation are ... to deploy a content marketing strategy ...
Read more

April 2016 | Position2

Content Marketing. Framework & Strategy; Content Creation; SEO; Position 2 Campaign Hub; Social Media Marketing; Paid Acquisition. Search; Display ...
Read more

What is the Role of Content Curation?

And I say content marketing ... So for someone just getting started I would say the role of content curation ... the role that content curation ...
Read more

Position² | LinkedIn

Learn about working at Position². ... Content Marketing and Paid Acquisition and we are a proud ... The Role of Content Curation in Content Marketing ...
Read more