The role of broadcast management systems in enabling efficient delivery to multiple devices

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Information about The role of broadcast management systems in enabling efficient delivery...
Business & Mgmt

Published on March 3, 2014

Author: StephenKyefulumya



A presentation I gave, in collaboration with Fabrice Beer-Gabel, at the Asia Pacific Broadcasting Union Symposium 2013 in KL. It outlines how broadcast management systems need to evolve to meet the demands of an operation delivering content to traditional broadcast and to multiple OTT devices

Role Of BMS In Enabling Efficient Delivery To Multiple Devices Stephen Kyefulumya Vice President Sales – Asia Pacific

About Pilat Media Business Management Systems For TV, RADIO and CINEMA Content Management Rights Management Ad Sales Management Workflow Management End-to-End OTT Solutions through our product 14 years Experience With 60 Broadcasters Around The World

Operations covered by a BMS and Benefits Increased Operational Efficiency Reduced Revenue Leakage Better Exploitation of Revenue Opportunities

TV is Going Everywhere

Broadcaster Reach, Content Everywhere…

...And an Amazing Experience

Behind The Scenes Of A Multi-Device Operation

Historical Workflow Management The Memo Approach… Material order Material receipt Tape check Promo request Spot booking Transcode request Program change

BMS in Modern Multiple Device Broadcast Operation Centralise workflow and metadata Provide the big picture view about the operations Enable Efficient launch and expansion of services

Modern Broadcast Operations Centralised Workflow and Metadata Management

The Linear Planning Grid

Non-Linear Scheduling Pick lists Services

Rich Metadata

Automated Rights Management Regions Devices

Automated Workflows Release Linear Schedule Business Rules  Catch-up TV Consumption reports Create Title Catalog Enrich Metadata  Create / Modify OnDemand Offer Prepare Media Deliver Service  Order Material QC Encode Ingest ADI 2.0 Analyze Service

New Insights And Efficiencies

Managing By Exception - Playlist Exports 3 Playlists Missing For Today – Check TX Loaded Status

Media Preparation Status Ingest department is peaking - Re-assign team

Content Refresh Rate Analysis 33% new content on the iPad service during January

Chellomedia’s Content Factory Enhanced Part of Productivity Increase Files delivered per month 2.5X Year 1 3300 Year 4 8500 More channels, More services Faster time to Air Improved quality Staff productivity and satisfaction

The BMS Removes Silos Multi-Channel VOD OTT

The Role of BMS Centralise Workflow & Metadata Removing Silos Automate Routine Tasks Manage by exception Keep Big Picture Expand Services Fast And Efficiently

Thank You • Stephen Kyefulumya • Vice President Sales – Asia Pacific • @Pilat_Media

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