The Rise & Transformation of the Technically Savvy CMO

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Information about The Rise & Transformation of the Technically Savvy CMO
Business-Finance

Published on July 6, 2016

Author: LeadMD123

Source: authorstream.com

slide 1: CMO Technically Savvy CMO The Rise Transformation of the slide 2: Once the CMO role was clearly defned people understood that marketing leaders oversaw analytical functions like market research and buyer segments while also shaping creative areas like advertising campaigns and high-level branding strategies intended to boost sales. Ask what CMOs do and you may get a few different answers. I do this Our focus is creative I’m all about social media Data analysis is my game Well I do that 2 slide 3: But as with so many things technology has changed the marketing landscape FOREVER and this is especially true for CMOs Channels and devices have multiplied changing distribution models while the Internet has permanently altered the way customers fnd products ignore or respond to promotions and make buying decisions. Globalization trends have diversifed customer bases even as they expand them. Yet it’s not just the outer business world that’s changed. Within marketing departments and creative agencies new technologies like CRM systems marketing automation platforms and other tools have altered the day-to-day processes and possibilities of the average campaign. 3 slide 4: the one-note campaigns of just twenty years ago look as relevant as a Paleolithic cave drawing. There’s no doubt that marketing is a distinctly technical endeavor these days - and no one is more afected by this change than CMOs. Leaders who forged their skills in the pre-digital era of storyboards and print ads must now tailor their strategies to the abilities of marketing software systems. From deployment tactics to data capture methods these new tools promise to develop high-impact content provide hard numbers and help CMOs hit their goals. In today’s fast-moving high-tech marketing landscape But one fact that isn’t often accounted for is that these tools require a learning curve. 4 slide 5: Want More Engaging Content To get the full e-book CLICK HERE

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