The Rise Of Us (on Collective Intelligence)

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Information about The Rise Of Us (on Collective Intelligence)

Published on November 20, 2007

Author: brainopera

Source: slideshare.net

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Last year lecture was well received, even featured on the Chronicle of Higher Education blog. This year I present an updated version with relevant book mentions, such as Wikinomics and The Cult of the Amateur.

The Rise of Us How Organizations work in the Social Web Kevin Lim Social Media Researcher / Blogger University at Buffalo

How Organizations work in the Social Web

Kevin Lim

Social Media Researcher / Blogger

University at Buffalo

 

 

 

 

 

OWN3D

 

 

 

“ And, in just 30 seconds , Amazon sold out of all 1,000 units of the Xbox at $100 .” - Patti Freeman Evans (Jupiter Research)

Collective Intelligence A CI pioneer, George Pór, defined the collective intelligence phenomenon as “the capacity of a human community to evolve toward higher order complexity thought , problem-solving and integration through collaboration and innovation .”

A CI pioneer, George Pór, defined the collective intelligence phenomenon as “the capacity of a human community to evolve toward higher order complexity thought , problem-solving and integration through collaboration and innovation .”

Wikipedia vs. Britannica Among 42 entries tested in both encyclopaedias, the difference in accuracy was not great. On science: Wikipedia had 4 inaccuracies; Britannica had 3 .

Among 42 entries tested in both encyclopaedias, the difference in accuracy was not great.

On science:

Wikipedia had 4 inaccuracies; Britannica had 3 .

 

Web 1.0 = Browsing (passive) Web 2.0 = Participating (active) What is Web 2.0?

Web 1.0 = Browsing (passive)

Web 2.0 = Participating (active)

What is Web 2.0? By Tim O’Reilly (30th Sept 2005)

Blogs vs. Mainstream Media Source: Technorati Weblog - State of the Blogosphere , February 2006 Part 2

Blog is short for Web Log A website with regular posts Displayed in reverse chronological order Has links , text, images, audio, video, etc Has a conversational style of writing Focuses on particular area of interest A blogger is a person who runs a blog Source: Wikipedia - Blog What is a Blog? Beyond personal journals

Blog is short for Web Log

A website with regular posts

Displayed in reverse chronological order

Has links , text, images, audio, video, etc

Has a conversational style of writing

Focuses on particular area of interest

A blogger is a person who runs a blog

Source: Wikipedia - Blog

A blog… is easy to update (via a web form) automatically archives older content has a typical template structure usually has RSS feeds builds conversation (links, comments) lets you focus on content What is a Blog? Compared to a personal web page

A blog…

is easy to update (via a web form)

automatically archives older content

has a typical template structure

usually has RSS feeds

builds conversation (links, comments)

lets you focus on content

 

Direct 2 Dell Blog post about blogging customer support…

Direct 2 Dell Blog post about blogging customer support…

Gives the company a human voice Disseminates information quickly Employees empowered to act Customers (users) can participate Managers can track public opinion Make connections visible Knowledge management * Markets = Conversations Why Blog?

Gives the company a human voice

Disseminates information quickly

Employees empowered to act

Customers (users) can participate

Managers can track public opinion

Make connections visible

Knowledge management

* Markets = Conversations

 

 

The first Wiki, WikiWikiWeb, was created by Ward Cunningham in 1995 Named after Hawaiian bus service, Wiki Wiki “ The simplest online database that could possibly work” - Ward Allows users to easily create and edit Web pages using any Web browser Encourages democratic use of Web Source: http://wiki.org/wiki.cgi?WhatIsWiki What is a Wiki?

The first Wiki, WikiWikiWeb, was created by Ward Cunningham in 1995

Named after Hawaiian bus service, Wiki Wiki

“ The simplest online database that could possibly work” - Ward

Allows users to easily create and edit Web pages using any Web browser

Encourages democratic use of Web

Source: http://wiki.org/wiki.cgi?WhatIsWiki

 

A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities Most traditional social networking sites are “ walled gardens ” (e.g. Facebook) Trap user content to derive ad revenue Can’t leave? Loss of coordination . What is a Social Network?

A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities

Most traditional social networking sites are “ walled gardens ” (e.g. Facebook)

Trap user content to derive ad revenue

Can’t leave? Loss of coordination .

Chung's firm now has virtual land and currency holdings worth about $250,000 in real U.S. greenbacks. (26th Nov: US$1 million) To handle rampant growth, she just opened a 10-person studio and office in Wuhan, China. Anshe Chung: "This virtual role-playing economy is so strong that it now has to import skill and services from the real-world economy.” http://www. businessweek .com/magazine/content/06_18/b3982001. htm

Chung's firm now has virtual land and currency holdings worth about $250,000 in real U.S. greenbacks.

(26th Nov: US$1 million)

To handle rampant growth, she just opened a 10-person studio and office in Wuhan, China.

Anshe Chung: "This virtual role-playing economy is so strong that it now has to import skill and services from the real-world economy.”

http://www. businessweek .com/magazine/content/06_18/b3982001. htm

IBM in Second Life

IBM in Second Life

Non-Verbals in Second Life by Nick Yee (2005) Bailenson, J. N. & Yee, N. (2005). Digital Chameleons: Automatic assimilation of nonverbal gestures in immersive virtual environments. Psychological Science , 16, 814-819.

Non-Verbals in Second Life by Nick Yee (2005)

Bailenson, J. N. & Yee, N. (2005). Digital Chameleons: Automatic assimilation of nonverbal gestures in immersive virtual environments. Psychological Science , 16, 814-819.

Media Richness theory Daft, Lengel and Trevino (1987) state that the more ambiguous and uncertain a task is, the richer format of media is suitable to it.

Daft, Lengel and Trevino (1987) state that the more ambiguous and uncertain a task is, the richer format of media is suitable to it.

Dual-Capacity theory Sitkin, Sutcliff, & Barrios-Choplin (1992) claim that people will often choose a channel based on its fit with the task as well as on the symbolic meanings that it conveys to others.

Sitkin, Sutcliff, & Barrios-Choplin (1992) claim that people will often choose a channel based on its fit with the task as well as on the symbolic meanings that it conveys to others.

Using the Social Web… Blog: Bookmarks: Images: Wiki: Podcasting: Reading: Social Network:

Motivations Reciprocity Perhaps the most anticipated factor that motivates people to give. Reputation The willingness to help others can all work to increase one's prestige in a community. Sense of Efficacy The feeling an individual has that makes them feel that they have some effect on the environment around them. Need One may produce and contribute a public good for the simple reason that a person or the groups as a whole has a need for it. Attachment The commitment one has to the group, one’s utility. Side-effect Private behavior makes cost of sharing near zero.

Amateurism? The central thesis of this book is that the amateurism introduced by blogs (Blogger, Wordpress and Movable Type), videos (YouTube) and wikis (Wikipedia) has eroded our culture towards a dangerous world where the distinction between expert and amateur is being obscured and only the loudest and the extreme dominate in the digital world.

Profiting from social media

collective intelligence - collaborative transparent - instant gratification non-hierarchical - democratic potential for passion - ownership open to public - real recognition permanence - searchable resource But Why? Benefits to connecting people via Web 2.0

collective intelligence - collaborative

transparent - instant gratification

non-hierarchical - democratic

potential for passion - ownership

open to public - real recognition

permanence - searchable resource

Thank you for listening!

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