The rise of the mobile born - What you need to know when you are creating next mobile app

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Information about The rise of the mobile born - What you need to know when you are...
Technology

Published on March 15, 2014

Author: piotrbiegun

Source: slideshare.net

Description

Software is eating the world, so do mobile apps. In times of What's App acquisition, viral growth of Snapchat, huge mobile ads earnings for Facebook, next IPO for mobile games potentate KING. Successes of Supercell and Rovio everyone is looking for best solutions to creating mobile apps. To succeed in this niche we need to predict trends, understand our users and deliver an excellent experience with our apps. Find out what you should now and where to look for ideas.

Presentation is from conference "Marketing i Technologie - WSNHiD, Poznań 2013".

The rise of the mobile born what you need to know when you are creating a next great mobile app Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

• Graduated from WIGE at UE Poznań • 1.5 year at Siepomaga.pl • Participated in Huge Thing accelerator • Hive61 Poznań • Whalla Labs – mobile apps for WP & W8 Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun About me Why am I here? http://www.slideshare.net/piotrbiegun

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Smartphones overtook dumbphones in Q2 2013 [Gartner] Source: http://techcrunch.com/2013/08/14/gartner-q2-smartphone/

What does it mean for us? Are we aware of a new type of users? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Where are smartphones users? Globally – late majority Source: http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Less tech savvy users on the rise innovation is pushed to the new users

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Mobile born users they are using smarphones differently Gameplay by 2 years old child: http://www.youtube.com/watch?v=mAiDtPNZHRg

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun New countries have power U.S & Europe are great for profit but … Source: http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Source: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free Most apps are free freemium – good for users, for business it depends

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Games on the rise the most profitable category Source: http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun 156% jump in handsets shipment from 3.7M to 9.5M devices Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013 139,9 26,9 3,7 7,7 8,4 211,6 33,8 9,5 4,5 1,7 51,3% 25,6% 156,0% -41,6% -80,1% 81,0% 12,9% 3,6% 1,7% 0,6% -100,0% -50,0% 0,0% 50,0% 100,0% 150,0% 200,0% 0 50 100 150 200 250 Android iOS Windows Phone BlackBerry Others Q3 2013 market share for mobile handsets [M] Q3 2012 Q3 2013 Yearly change Market Share

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun 19% share in Polish market the biggest market for Microsoft Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce

Dotrzechdych.pl biggest blog about vines User reviews Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

BANK PEKAO Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Why we have so many successful mobile apps? Why smartphones are so successful? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Particular need Each user has a different need

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Specific time Particular need in a specific time

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Exact localization Particular need in a specific time & an exact localization

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Individual context Particular need in a specific time, an exact localization & an individual context

Most successful apps are doing one thing right. Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Successful apps focusing on one thing easily share beautiful photos – 150 mil MAU easy dating – 50 mil matches, 4.5 billion ratings intelligent To Do list – 5+ mil UU private messaging – 400M+ msg/d ~294M DAU classic connect-the-dots game – 1M+ U ~1 week

YES, but there is something more … You need to know WHY, HOW & WHAT to do Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Addictive apps are about psychology you need to know „ahh” moments for user

Best apps build /change behavioral patterns They learn what you do and adjust to your actions Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Tricky question Which app has that amazing stats? • More than 100M installs and growing • New install occurs every 1.3 seconds • 641 000 reviews on the app store • In app store from 2008 • Invested $20M – $0.00 revenue so far

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Bible app that forms good habits • 400 readings plans which helps to read Bible • Customize push notification encouraging reading • Personalized verses divided into small sections • Easy sharing (200 000 pieces of content every 24h) • Most installs on Sunday Source: http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more- psychology-than-miracles.html

What elements can we find in addictive apps? What is common for great games and apps? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Design & Flow good looking apps are easier to sell VS

mBank Orange Cash Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Core loop Building & Training - everything is interdependent Source: http://www.deconstructoroffun.com/

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Progress Steady & visible for player, part of core loop Source: http://www.deconstructoroffun.com/

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Virality Great single player but with friends it’s more fun Source: http://www.deconstructoroffun.com/

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Monetization How your app is earning money?

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs On-boarding How our user knows how to use app? Source: http://www.mobile-patterns.com/walkthroughs

Piotr Biegun, CEO piotr.biegun@whallalabs.com, @piotrbiegun, Visit: http://whallalabs.com, @whallalabs Different platforms the same experience & functionality

User should easily end work on one device and continue smoothly on the other Who is the closest - Apple, Google or Microsoft? Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun Windows ecosystem one experience - both for work and pleasure

Piotr Biegun, CEO: piotr.biegun@whallalabs.com, @piotrbiegun, +48 607 127 551, skype: piotr.biegun True mobile office support for MS Office & SkyDrive sync

Do you have idea for the next Windows Phone or Windows 8 mobile app? Let’s talk about it! Contact: Piotr Biegun, CEO piotr.biegun@whallalabs.com, +48 607 127 551 @piotrbiegun, skype: piotr.biegun Whalla Labs: @whallalabshttp://whallalabs.com hello@whallalabs.com

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