The Real Social Marketing Opportunity: Reinvent Marketing From Scratch

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Information about The Real Social Marketing Opportunity: Reinvent Marketing From Scratch
Business & Mgmt

Published on February 16, 2014

Author: timoelliott

Source: slideshare.net

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Presentation from Social Media Week Copenhagen. Social marketing is not about pushing content via tweets and blogs instead of TV and print. It's about power to the people, and new opportunities for marketers everywhere... More here: http://timoelliott.com/blog/2014/02/its-time-to-reinvent-marketing.html

Reinventing Marketing From Scratch Timo Elliott, SAP Innovation Evangelist, February 2014 © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 1

Our customers produce more than 65% of the coffee and tea we drink each day © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 2

Our customers produce more than 70% of the world’s chocolate. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 3

Our customers produce 64% of the world’s ice cream. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 4

Our customers produce more than 72% of the world’s beer. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 5

What Is An Evangelist? The Greek word εὐαγγέλιον (latinized to Evangelium) originally meant a reward given to the messenger for good news (εὔ = "good", ἀγγέλλω = "I bring a message“) © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 6

The World Changed. Did Your Marketing? © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 7

80% of CEOs think they deliver a superior customer experience -- but only 8% of customers agree. Source: The New Yorker

Millennials trust strangers over family and friends. They lean on User-Generated Experiences for purchase decisions. Source: Brian Solis’ Future of Business, 2013

73% of people surveyed wouldn’t care if the brands they use disappeared from their life. Source: Co.Exist

Power To The People © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 11

From Marketing To Experience © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 12

“If you have to be naked, you’d better be buff” Don Tapscott But you still have a megaphone… © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 13

Be Interesting Howard Gossage © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 14

ROI = Return on Interesting © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 15

From Ivory Tower to Refinery © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 16

Insert page title Subtitle Content First level Communication Second level  Third level Community © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 17

Fewer Bureaucrats, More Entrepreneurs © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 18

The Right Incentives © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 19

Rethinking Campaigns © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 20

B2C or B2B? No, H2H © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 21

You Are Not That Interesting © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 22

Tell True Stories © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 23

Educate And Entertain © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 24

Marketing becomes part of your customer experience © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 25

Customer Experience © 2014 SAP AG. All rights reserved. 26

Reinvent Luxury Service © 2014 SAP AG. All rights reserved. 27

Be A Trusted Advisor © 2014 SAP AG. All rights reserved. 28

Track Who Likes Your Products (And Why, And When…) © 2014 SAP AG. All rights reserved. 29

Engage Your Fans © 2014 SAP AG. All rights reserved. 30

© 2014 SAP AG. All rights reserved. 32

© 2014 SAP AG. All rights reserved. 33

© 2014 SAP AG. All rights reserved. 34

Orange Poland (Telekomunikacja Polska) Churn model accuracy improved by 47% with social © 2014 SAP AG. All rights reserved. 35

Engage Your Fans “Data-driven decision making played a huge role in creating a second term for the 44th President. In politics, the era of big data has arrived.” - Time Magazine © 2014 SAP AG. All rights reserved. 36

Optimize The Customer Experience With “Playnomics” © 2014 SAP AG. All rights reserved. 37

Create a Commerce Eco-System Mapping stores on STM lines and stations • © 2014 SAP AG. All rights reserved. STM Partners’ stores. 38

Create a Commerce Eco-System A platform for real-time interactivity between consumers, STM and partners • Receive information, discounts & Special offers Partners SAP Precision Retailing CRM (On-Demand, Multitenant, High Performance, Scalable) BI Merchants Outings Transports • Interact with consumer in the field • Run mobile marketing campaigns based on consumer profile and location © 2014 SAP AG. All rights reserved. • Interact with consumer in real-time anywhere, anytime. • Design & run mobile marketing campaigns based on consumer profile and location • Analyze consumer behavior in the field 39

Our portfolio combines the best of next-generation technology to help you innovate, transform and grow Mobile Unwire your business to deliver secure, real-time, business-critical information – anytime, anywhere, to anyone, on any mobile device. Cloud Capture the power of the cloud – while fully integrating with on-premise investments. Empower your employees, engage customers, and collaborate with partners across business networks. Applications Analytics Run your business smarter, faster, and simpler, with an integrated suite of applications powered by SAP HANA – delivering long-term predictability and nondisruptive innovation. Explore and exploit data, find answers in real time, and make confident decisions. Harness visually compelling, easy-to-use tools on the devices of your choice. Database & Technology Simplify your IT infrastructure dramatically and drive high-value innovation by exploiting across structured and unstructured data sources. A real-time business platform, powered by SAP HANA © 2014 SAP AG. All rights reserved. 41

The SAP Community Network: 2.5 Million Members © 2014 SAP AG or an SAP affiliate company. All rights reserved. Public 42

Thank you! Timo Elliott, SAP timo.elliott@sap.com Twitter: @timoelliott Blog: timoelliott.com © 2014 SAP AG. All rights reserved. 43

Thank you Contact information: F name MI. L name Title Address Phone number © 2014 SAP AG or an SAP affiliate company. All rights reserved.

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