The Québec Connection - A special report on marketing to French Quebeckers commissioned by Headspace Marketing and written by Stan Sutter, a former Editorial Director of Marketing Magazine.

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Information about The Québec Connection - A special report on marketing to French...
Marketing

Published on March 2, 2014

Author: HEADSPACE

Source: slideshare.net

Description

On the surface Québec consumers seem to be becoming more like consumers in the rest of Canada. But deep differences do remain. Understanding the divergences and commonalities and being smart and strategic about exploiting them can be a major competitive edge.

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