The Proof's in the PPC: Adwords Real Life Statistics and Data

100 %
0 %
Information about The Proof's in the PPC: Adwords Real Life Statistics and Data
Data & Analytics

Published on April 25, 2014

Author: SEOGemini

Source: slideshare.net

Description

We've analysed PPC data and conversions for two of our clients and put the results in a Slideshare for others to view. Parameters tested were; the impact of A/B testing and the impact of splitting Ad Groups.

www.vis-e-bility.com

An A/B Test is Where To Invest www.vis-e-bility.com

Why? Because It… www.vis-e-bility.com

Gets Conversions Before After Clicks that Bounced 94% 60% Click Through Rate 1.29% 3.06% Clicks 15 19 Visits that go to Contact Page 0 4 Conversions 0 1 Time on Site 0 mins 02 secs 1 min 58 secs Pages per Visit 1.12 3.01 Spend £32.67 £51.44 *All data is taken from PPC traffic in a 1 month period *A conversion is counted as a contact form submission www.vis-e-bility.com

www.vis-e-bility.com A/B testing for this site resulted in changes in the primary navigation to make the contact form more visible. Minor changes to the amount of content were also made on two of the converting pages targeted with PPC. Additionally, PPC visitors now regularly break the 15 minute mark when browsing onsite. Continued

An Adgroup Split is A Converted Click www.vis-e-bility.com

Why? Because It… www.vis-e-bility.com

Doubles Those Conversions *Sample dates taken for comparison over a one month period before and after splitting *Number of leads before split is partially anecdotal and taken from website owner Before After No. of Adgroups 1 5 Click Through Rate 0.99% 1.55% Clicks 224 124 Spend £361.32 £394.64 Leads 3 6 www.vis-e-bility.com

www.vis-e-bility.com We do not have the exact number of leads prior to Adgroups splitting for this client due to late implementation of conversion tracking, however they have observed a marked increase in leads and tracked 6 in the month tested which they cited as approximately double. Additionally, ad performance, individual keyword CTRs and site engagement metrics have also improved. Continued

The End. www.vis-e-bility.com

Add a comment

Related presentations

Research/ Dissertation on “How online selling has changed the marketing perspectiv...

مشروع قانون يتعلق بالقضاء على كل أشكال العنف ضد المرأة

Remedial geo

Remedial geo

November 6, 2014

nnn

This brief examines 2013 demographic data recently released by the U.S. Census Bur...

Introduction into Big data

Introduction into Big data

October 22, 2014

This presentation shows you the advantages and the importance of Big Data in these...

Info om powerpoint

Info om powerpoint

November 10, 2014

Powerpoint

Related pages

The Proof's in the PPC: Adwords Real Life Statistics and Data

×Close Share The Proof's in the PPC: Adwords Real Life Statistics and Data
Read more

Ppc Adwords | LinkedIn

View 2674 Ppc Adwords posts, presentations, experts, ... (SEO/Analytics/Adwords) for Hotpoint at Indesit Company, HEAD OF PPC (GOOGLE ADWORDS/DISPLAY) ...
Read more

Ppc, Adwords | LinkedIn

View 2884 Ppc, Adwords posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn. LinkedIn Home What is LinkedIn?
Read more

Probability and statistics as helpers in real life - Education

Probability and Statistics as Helpers in Real ... and because the data for the ... The Proof's in the PPC: Adwords Real Life ...
Read more

Nathan Woodman of Havas Digital’s Adnetik on The Future of ...

Akamai processes this data in real time as shoppers interact with these websites. To produce the statistics, each ... go public and maintain life as an ...
Read more

高知県統計課国費不正受け取りの返還金の延滞金に税金を使うなの住民監査請求 - 市民オンブズマン高知

People who aren't used tips in real life what is the reason behind their not ... ppc, banner advertising (media ... such aas the data has been connected to ...
Read more

Related Articles - Content Marketing Institute

The question about whether or not media brands are like real brands has been asked every ... data capture , lead nurturing ... But proof's in the puddin ...
Read more

Encyclopedia Marketing Management - scribd.com

Encyclopedia Marketing Management (2347 Terms) Management Topic . Powered by www.drawpack.com; All rights reserved. A to Z . Keyword . Definition . 0-9 ...
Read more