The Proof Angel Quick Guide to why you should use Plain English

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Information about The Proof Angel Quick Guide to why you should use Plain English
Business & Mgmt

Published on February 5, 2014

Author: sarahperkins98871174

Source: slideshare.net

Description

A one page summary of how Plain English can help you.

Why you should use Plain English Plain English saves time and money • Things that are easier to read are quicker to understand. That means people comply more easily, ask fewer questions, and complain less. • Streamlined procedures and paperwork improve satisfaction for both customers & staff. Plain English creates a positive image • Clear wording aids transparency. • Plain and simple is elegant. Plain English is not “dumbed down” • Reading habits are changing. Many people scan for information, particularly on line. • Preference for plain English increases as the level of the reader’s education rises. • It is important that people understand complicated technical subjects. Plain English widens your audience • If your target audience is average, around 10% will be dyslexic, and their reading age will be around 12. Plain English makes it easier for these people to understand. • How many people will complain it is too easy to read? The Proof Angel is the trading name of Sarah Perkins, freelance editor and proofreader. www.the-proof-angel.co.uk © Sarah Perkins 2013

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