The Premium Beer Market 2013

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Information about The Premium Beer Market 2013
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Published on February 26, 2014

Author: dianafox789

Source: authorstream.com

PowerPoint Presentation: The simple use of the word premium on a label or in a brand name does not in itself confer premium attributes on a product The concept of premium is subjective in the mind of the consumer Premium beers have consistently outperformed the overall market. On a global scale Premium beers are growing at 3.6% (5 year CAGR), compared to the overall market growth of 1.8% Premium beer drinkers are the least affected by factors such as reduction on spending power Consumers seek better value for money and are prepared to spend a little extra for what they perceive as a superior product Report Insights Report: The Premium Beer Market 2013 PowerPoint Presentation: Faced with slowing growth rates in mature markets, the imperative for all major international brewing groups is to increase margins through premiumisation of their portfolios Premium brands make up a significant proportion of most brewers volumes However their strategies vary considerably Report Insights (Continued) Report: The Premium Beer Market 2013 PowerPoint Presentation: Dynamics and structure of premium beer category worldwide Data includes volumes from 2008 to 2012 plus provisional data for 2013 Unique price segmentation methodology to define premium beers, focusing on the Premium International Lager Segment (PILS) Data and analysis of the performance of both domestic and international premium brands Profiling of premiumisation strategies of the five leading global brewing groups Report Coverage Report: The Premium Beer Market 2013 PowerPoint Presentation: Table of Contents Executive Summary  Company Survey  Leading Brewers Premium Beer Strategies  Methodology and Product Definitions Report: The Premium Beer Market 2013 PowerPoint Presentation: Publish date: 22 nd Oct, 2013 Number of slides: 176 Geographic coverage: Global Available format: PDF, CD, Hardcopy Price for Single User License: USD 5,265 Price for Site License: USD 5,265 Price for Global User License: USD 5,265 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal Report Details Report: The Premium Beer Market 2013 PowerPoint Presentation: Interested in this report? About Us Research on Global Markets is a leading source for market research on various sectors globally offering premium research content from worldwide publishers of market research reports For further information, get in touch with us: E-mail: support@researchonglobalmarkets.com Call: US: +1 866 325 7446 UK: +44 203 514 2363 Others: +91 22 4098 7600 Industry Segments Automotive & Transport Consumer goods Agriculture Food and Beverage Energy and Utilities Public Sector Manufacturing & Construction Healthcare Media & Entertainment IT, Telecom & Electronics Services Others To view more details regarding this premium market research report, Please click here

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