The Power Of Type Module2[1]

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Information about The Power Of Type Module2[1]
Design

Published on November 1, 2008

Author: martinjj

Source: slideshare.net

The Power of Type

Three Considerations Font F F F F F F F F F F F F F F F F Audience, Images, Style

Font

F F F F F F F F

F F F F F F F F

Audience, Images, Style

Weight & Depth W W W W W W W W W Weight should help emphasize the message.

W W W W

W W W W W

Weight should help emphasize the message.

Case Upper & Lower UPPERCASE MiXeD Lowercase Function, Formality, Power, Emphasis

Upper & Lower

UPPERCASE

MiXeD

Lowercase

Function, Formality, Power, Emphasis

Things to do with Fonts Alteration Alter the Character Add a Shape Add a Single letter within a word Alter the entire word or sentence Te x ture

Alteration

Alter the Character

Add a Shape

Add a Single letter within a word

Alter the entire word or sentence

Things to do with Fonts Backward Can emphasize certain messages Draw attention to a certain word Texture erutxet

Backward

Can emphasize certain messages

Draw attention to a certain word

Things to do with Fonts Border Treatment Can emphasize a new identity Help type standout from an image Thick border, Thin Border, Simple or Complex, Single or several texture

Border Treatment

Can emphasize a new identity

Help type standout from an image

Thick border, Thin Border, Simple or Complex, Single or several

Things to do with Fonts Cultural Connotation Feel of a specific culture Add a cultural symbol to a non-cultural typeface Combine the elements to several cultures to create a worldwide look. Maine

Cultural Connotation

Feel of a specific culture

Add a cultural symbol to a non-cultural typeface

Combine the elements to several cultures to create a worldwide look.

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