The Power of Content Management | Roger West Creative & Code

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Information about The Power of Content Management | Roger West Creative & Code
Technology

Published on March 12, 2014

Author: rogerwestcreative

Source: slideshare.net

Description

In this presentation, Roger West explains the power of content management for helping you not only maintain your website - but also run results-driven marketing initiatives.

Learn how you can use content management to improve your marketing workflow, and generate leads and sales for your business.

CONTENT MANAGEMENT SYSTEMS Chris Aybar and Shanna Kurpe

AGENDA ¤  About Roger West ¤  What is Content Management? ¤  CMS on the Market ¤  Features & Benefits n  Technology n  Marketing ¤  Choosing a CMS ¤  Questions (P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com ABOUT ROGER WEST Roger West Creative and Code is a full-service marketing and technology agency providing custom integrated marketing solutions to businesses worldwide. We Specialize in: ¤  Web Design and Development ¤  HTML E-mail Marketing ¤  PPC Design, Development and Management ¤  Content Managed Websites ¤  Search Engine Optimization ¤  e-Commerce Storefronts Bottom Line: We use technology and design to effectively generate quality leads for our clients.

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com WHAT IS CONTENT MANAGEMENT? Gives Full Control Over Your Website ¤  Small, Medium & Enterprise Level Websites ¤  Secure Websites and Intranets ¤  Content hierarchy, design, appearance and navigational structure ¤  Create, manage, edit, distribute and publish content ¤  Eliminates dependency on technical staff ¤  Covers complete lifecycle of a page: n  Creation n  Publication n  Archival

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com CMS ON THE MARKET CMS Varies by… ¤  Platform n  Open-Source: PERL, PHP, Python n  Microsoft ASP.NET ¤  Use n  Enterprise-Level n  ECM n  Ektron n  Drupal n  IBM n  Oracle n  SharePoint n  Small to Mid-Level n  Concrete5 n  Drupal n  ExpressionEngine n  Joomla n  Kentico n  Sitefinity n  Personal Use n  Concrete5 n  Drupal n  ExpressionEngine n  Joomla n  Kentico n  Sitefinity Community

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com CMS ON THE MARKET CMS Varies by… ¤  Content n  Database-driven n  Document-driven ¤  End User n  Developers n  Business Users ¤  Ownership Rights n  Proprietary n  Third-Party n  Free

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com FEATURES & BENEFITS Benefits to Technical Staff ¤  Architecture ¤  Developer Community ¤  Page Templates ¤  Database-Driven ¤  Authentication, Permissions and Roles ¤  Third Party System Integration ¤  Multi-Database Support

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com FEATURES & BENEFITS Benefits to Marketing Staff ¤  Online Administration ¤  Workflow, Versioning and Rollback ¤  SEO & Meta-data ¤  Out-of-the-Box Modules ¤  Templates, Themes and Brand Consistency ¤  Page Editing ¤  Generic Content, Reusability ¤  Web 2.0 & Rich Media Content

(P) 813.433.1869 (F) 813.433.1880 info@rogerwestcreative.com www.rogerwestcreative.com SELECTING A CMS Things to Look for: ¤  Technology ¤  Architecture ¤  Developer Community ¤  Documented API ¤  Administrative Interface ¤  Multiple Browser Compatibility ¤  Page Templates ¤  Basic Modules ¤  Marketing ¤  Intuitive Content Editing ¤  Page Templates ¤  Work Flow Management ¤  SEO Best Practices

Please Visit Us Online at: www.rogerwestcreative.com (813) 286-9100 Questions??

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