The Power of Content Management | Roger West Creative & Code

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Information about The Power of Content Management | Roger West Creative & Code

Published on March 12, 2014

Author: rogerwestcreative



In this presentation, Roger West explains the power of content management for helping you not only maintain your website - but also run results-driven marketing initiatives.

Learn how you can use content management to improve your marketing workflow, and generate leads and sales for your business.


AGENDA ¤  About Roger West ¤  What is Content Management? ¤  CMS on the Market ¤  Features & Benefits n  Technology n  Marketing ¤  Choosing a CMS ¤  Questions (P) 813.433.1869 (F) 813.433.1880

(P) 813.433.1869 (F) 813.433.1880 ABOUT ROGER WEST Roger West Creative and Code is a full-service marketing and technology agency providing custom integrated marketing solutions to businesses worldwide. We Specialize in: ¤  Web Design and Development ¤  HTML E-mail Marketing ¤  PPC Design, Development and Management ¤  Content Managed Websites ¤  Search Engine Optimization ¤  e-Commerce Storefronts Bottom Line: We use technology and design to effectively generate quality leads for our clients.

(P) 813.433.1869 (F) 813.433.1880 WHAT IS CONTENT MANAGEMENT? Gives Full Control Over Your Website ¤  Small, Medium & Enterprise Level Websites ¤  Secure Websites and Intranets ¤  Content hierarchy, design, appearance and navigational structure ¤  Create, manage, edit, distribute and publish content ¤  Eliminates dependency on technical staff ¤  Covers complete lifecycle of a page: n  Creation n  Publication n  Archival

(P) 813.433.1869 (F) 813.433.1880 CMS ON THE MARKET CMS Varies by… ¤  Platform n  Open-Source: PERL, PHP, Python n  Microsoft ASP.NET ¤  Use n  Enterprise-Level n  ECM n  Ektron n  Drupal n  IBM n  Oracle n  SharePoint n  Small to Mid-Level n  Concrete5 n  Drupal n  ExpressionEngine n  Joomla n  Kentico n  Sitefinity n  Personal Use n  Concrete5 n  Drupal n  ExpressionEngine n  Joomla n  Kentico n  Sitefinity Community

(P) 813.433.1869 (F) 813.433.1880 CMS ON THE MARKET CMS Varies by… ¤  Content n  Database-driven n  Document-driven ¤  End User n  Developers n  Business Users ¤  Ownership Rights n  Proprietary n  Third-Party n  Free

(P) 813.433.1869 (F) 813.433.1880 FEATURES & BENEFITS Benefits to Technical Staff ¤  Architecture ¤  Developer Community ¤  Page Templates ¤  Database-Driven ¤  Authentication, Permissions and Roles ¤  Third Party System Integration ¤  Multi-Database Support

(P) 813.433.1869 (F) 813.433.1880 FEATURES & BENEFITS Benefits to Marketing Staff ¤  Online Administration ¤  Workflow, Versioning and Rollback ¤  SEO & Meta-data ¤  Out-of-the-Box Modules ¤  Templates, Themes and Brand Consistency ¤  Page Editing ¤  Generic Content, Reusability ¤  Web 2.0 & Rich Media Content

(P) 813.433.1869 (F) 813.433.1880 SELECTING A CMS Things to Look for: ¤  Technology ¤  Architecture ¤  Developer Community ¤  Documented API ¤  Administrative Interface ¤  Multiple Browser Compatibility ¤  Page Templates ¤  Basic Modules ¤  Marketing ¤  Intuitive Content Editing ¤  Page Templates ¤  Work Flow Management ¤  SEO Best Practices

Please Visit Us Online at: (813) 286-9100 Questions??

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