The Personalization Spectrum

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Information about The Personalization Spectrum
Technology

Published on June 17, 2014

Author: AdobeMktgCloud

Source: slideshare.net

Description

Consumers expect a relevant, engaging experience. Delivering data-driven personalization from unknown visitor to known customer is the key. But how do you deliver data-driven, personalized experiences?

Adobe Director of Product Marketing Kevin Lindsay, explain how in this presentation from Adobe's New York Symposium, June 12, 2014.

MASTERING THE ART OF ANONYMOUS PERSONALIZATION Kevin Lindsay, Director of Product Marketing Adobe Target @kevlindsay

IP address Country of origin Time zone Device type Operating system Browser type Screen resolution Customer/prospect New/return visitor Previous visit patterns Previous product interests – top level Previous product interests – low level Searches Previous online purchases Previous campaign exposure Previous campaign responses CRM Call center Store sales history 3rd-party data Time of day Day of week Recency Frequency Referring domain Campaign ID Affiliate PPC Natural search Direct/bookmark Social graph/ login

COMING TOGETHER FOR REAL-TIME PERSONALIZATION

CONNECT THE DOTS PUT THE DATA TO WORKWATCH FOR SIGNALS

Sabrina Pasini Senior Marketing Manager American Express David Bacon Digital Marketing Strategist, Internet Sales & Operations Verizon Wireless

WATCH FOR SIGNALS s5 verizon

• • • • WATCH FOR SIGNALS

CONNECT THE DOTS

CONNECT THE DOTS LearnMore • • • •

PUT THE DATA TO WORK Offer:Discounted smartphones for value driven shoppers Example:Shoppers who visit our site from promo code affiliates and are shown discounted devices will convert higher Visitors from discount affiliate sites Discounted smartphones Optimized landing pages $100 off select Smartphones! Just for being a RetailMeNot.com customer. Shop Now!

PUT THE DATA TO WORK

CURRENT STATE TO30%

AWARDS 24%

CONNECT THE DOTS PUT THE DATA TO WORKWATCH FOR SIGNALS

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