The Oncologist Journal Partnering with Pharma

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Information about The Oncologist Journal Partnering with Pharma
Marketing

Published on February 27, 2014

Author: marty3rd

Source: slideshare.net

Description

The Oncologist®
is the premier independent oncology journal at
the intersection of research and clinical practice
that provides a vast library of practice-changing
content. The Oncologist offers marketers dynamic
advertising opportunities to deliver product
information directly into the hands of physicians
worldwide. Among its multiple delivery channels
is a unique iPad app—The Oncologist HD
App—that allows for interactive advertisements
for increased engagement. http://www.TheOncologist360.com It is the first peer reviewed
journal app to present full text and
multimedia functionality, including a podcast
platform featuring key thought leaders.

Engaging. Interactive. Effective.

The Oncologist partners with pharma to build
a comprehensive marketing program, optimizing
brand exposure and engagement.
For a complete list of offerings in print, online and
mobile solutions, please visit TheOncologist360.com
The Oncologist HD App
Provides an enhanced reader experience with integrated rich
media features. Users can browse a media library of videos
from congresses, symposia, and roundtables of oncology
experts. By offering the best of The Oncologist on mobile
devices, physicians can enjoy on-demand access to the most
current clinical information.
The App utilizes the latest mobile technology to offer an
industry-exclusive, interactive advertising channel with the ability
to connect with audiences like never before. Advertisers can
utilize this channel to inform physicians about their products and
brands while providing perspectives on disease states. The App
enables users to navigate through and interact with product specific,
multimedia content that includes efficacy, study design,
safety, dosing, and MOD/MOA. It also allows marketers to
deploy surveys, quizzes, games, and event registration.

360°Engagement in Oncology 2014 Promotional Opportunities

Multi-channel Reach The Oncologist provides the interactive solutions that will deliver unparalleled reach to the critical audiences that need to hear your message..

The Oncologist 3rd Overall in Receivers Total Market % Receivers 100% 92% 90% 80% 90% 89% 86% 85% 85% 76% 73% 70% 60% *Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013. 72% 71%

The Oncologist Top 3 Clinical Publication in Readership Total Market Avg. Issue Readers 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 *Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.

Efficient Reach Top 3 Amongst Clinical Publications CPM Exposures | Island 4C (48x) $3,500 $2,907 $3,000 $2,500 $2,240 $2,000 $1,500 $2,260 Blood JNCCN $1,807 $1,161 $1,304 $1,000 $500 $0 NEJM JCO Oncologist Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013. Costs calculated using 2014 print rate cards. Oncology

Geotargeting Options US 18,286 print subscribers 37,460 iPad app users OTHER MARKETS 9,500 mobile subscribers EUROPE 6,490 print subscribers 22,450 iPad app users CHINA 5,500 print subscribers 27,700 iPad app users • The Oncologist reaches 96% of the global oncology ecosystem through multiple channels • 4 million Web visits per year • Global HCP email database: 186,100 (67K US; 118K ROW)

2014 Clinical Trial Options Clinical Trial Combo (Print + iPad Conversion) All clinical trial insertions are calculated using print rate card at max frequency B&W rate plus color charge if applicable. - 1 page 4C ad is $4,325 In addition to print insertion all clinical trial ads receive bonus inclusion on iPad app in the Current Clinical Trials section. Client supplies: • High res PDF creative • Click-thorough URLs for up to 3 links from ad Enhanced Clinical Trial Combo (iPad + Print) All enhanced clinical trial insertions will be calculated as above with an additional $2,500 iPad production charge. - 1 page 4C ad is $6,825 Enhanced ad also runs in Current Clinical Trials section of iPad app. Client supplies: • High res PDF creative • Animated trial schematic • KOL Audio (w/headshot) or video summary • Click-thorough URLs for up to 3 links from ad

2014 US Print Circulation The Oncologist 2014—Circulation Profile Specialty Medical Oncology Hematology Oncology Hematology Internal Medicine (IMs, sec. in Onc/Hem/HO) Radiation Oncology Gynecologic Oncology Surgical Oncology Pediatric Hematology/Oncology Oncology Nursing Pharmacology Urology Total Circulation Total 5,313 7,815 1,847 1,027 1,174 131 175 208 377 153 66 18,286 Circulation BPA Audited

Tablet Expansion 3 in 4 physicians are using tablets "Taking the Pulse" is an annual report that examines the adoption of technology by physicians. With the Apple iPad the most popular mobile device, doctors have almost doubled their use of tablets in the last 18 months, according to a new report by Manhattan Research. In its annual "Taking the Pulse" study in 2013, Manhattan Research found that tablet use by doctors reached 72%, compared with 30% of physician tablet adoption in 2011. Half of the doctors who own tablets are using them at the point of care, according Manhattan Research. *2013 Manhattan Research

Digital Addiction More screens = More Access Physicians with three screens (tablets, smartphones and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens. *2013 Manhattan Research

3 Hours of Daily Exposure HCP spend per day for work*: • 17 minutes on their Smart Phones (15x/day) • 30 minutes on their Tablets (9x/day) • 2 Hours on their PC *2013 Manhattan Research

The Oncologist HD App ® Reach: ● ● ● 87610 registered global users 37,460 registered users in US 13,252 avg. monthly unique users in US Performance: ● ● 71% of users engage an average of 22 seconds per Ad during launch Average 7,422 engagements per month Accolades: ● ● 2012 MM&M Finalist for BEST MOBILE APP FOR HEALTHCARE PROFESSIONALS 17 Oncology market advertisers active on app in 2013

The Oncologist HD App Registered Users (US only) The Oncologist HD iPad App—Registration Profile Specialty Total Medical Oncology 15,384 Hematology Oncology 12,285 Hematology 3,192 Radiation Oncology 1,282 Surgical Oncology 1,290 Gynecologic Oncology 1,388 Other 2,639 Total 37,460

The Oncologist HD App Display Banners Reach: ● ● Total users in US: 37,460 Average Monthly Users: 13,252 Performance: ● Impressions: 30,000 (US) ● Average CTR: 0.46% Creative: ● 300x250

The Oncologist Online www.TheOncologist.com Reach: ● ● 97,988 unique users 49,800 registered users Performance: ● ● ● ● ● Average Time on Site: 1min 30 secs Monthly Page Views: 290,000 Monthly Inventory - Global: 700,000 Monthly Inventory – USA: 400,000 Average CTR: 0.08% Creative Positions: ● Leaderboard-Top ● Medium Box-Right Column ● Large Skyscraper-Right Column Cost: ● Run-of-Site CPM: $75

The Oncologist Mobile Mobile Optimized Website Performance: ● Avg. Monthly Impressions: 30,000 ● Average CTR: 0.51% Creative: ● 728x90 ● 160x600 ● 300x250 ● 320 x 50 Cost: ● US Only: $2,500 net month Universal App (iOS, Android, Kindle )

The Oncologist eNewsletter 1 Overview: ● ● ● ● ● Single sponsored 2 drops per month 67,202 circ (US only) 14.6% average open rate 0.38% average ad CTR 1 Positions/Creative: ● Leaderboard-728x90 top Cost: ● 2 $3,500 net per drop 2

Contextual eMail Single Topical Focus | Single Sponsored 1 Overview: ● ● ● ● ● ● Single topical focus (ex. Immuno-Oncology) Quarterly deployment Single sponsored 118,900 circ (US & xUS Combined) 1 15.5 % Average Open Rate 0.34% Average CTR Creative Position: ● Leaderboard-728x90 top ● 50 words maximum ● GIF, JPG and PNG files only (Static) Cost: ● 2 $22,000 net per year 2

The Oncologist eNewsletter eNewsletter – 2014 Circulation Demographics Specialty Total Medical Oncology 5,526 Hematology Oncology 8,289 Hematology 5,998 Radiation Oncology 2,544 Gynecological Oncology 1,014 Surgical Oncology 2,783 Pediatric Hematology/Oncology 1,478 Urology 6,600 Oncology Nursing 24,200 Internal Medicine 8,770 Total Reach (US Only) Note: 118,900 Global (xUS) reach also available upon request 67,202

Contact Information Publisher Marty Murphy, 3rd AlphaMed Press VP, Publishing Technology & Business Development Tel: (919) 200-3727 Fax: (919) 287 2749 Marty3rd@AlphaMedPress.com

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