The Next Newsroom Project

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Information about The Next Newsroom Project

Published on April 10, 2008

Author: sjcobrien

Source: slideshare.net

Description

My PowerPoint presentation to the Duke Student Publishing Company.

The Next Newsroom Project Building the ideal campus newsroom for the next 50 years

Chronicle Staff, 1950

State of the newspaper industry

Inside Professional Newsrooms Today Online first Data Gaming Theory Crowdsourcing Social Media Experimentation Constant change

Online first

Data

Gaming Theory

Crowdsourcing

Social Media

Experimentation

Constant change

Jennifer Carroll, vice president of Gannett “We need curious thinkers, people who think critically, and have a love of the business. My view is that we can teach the tools, but we need innovative minds who are passionate.”

“We need curious thinkers, people who think critically, and have a love of the business. My view is that we can teach the tools, but we need innovative minds who are passionate.”

“ Barry Svrluga, a 36-year-old baseball writer for The Washington Post, was on his way to the barber when an e-mail pinged his BlackBerry telling him that the Washington Nationals had sent two struggling pitchers to the minor leagues. Svrluga detoured to Starbucks, wrote a 572-word commentary on his laptop and posted it to his blog, Nationals Journal at washingtonpost.com. After his haircut he swung by the Post's newsroom to do a live question-and-answer session online with fans. That night, after filing a story for the newspaper, which he calls the "$0.35 edition" in his blog, Svrluga recorded a ten-minute podcast for the Web site, with sound bites from team officials and players.” Fortune Magazine, June 26,2007

Duke Media in 2018

Challenges Most students will be media creators, not just consumers Pew: 64 percent of teens are content creators Expanded choices on campus for media experience. DeWitt ISIS Departments, like Nicholas School of Environment OIT University (iTunes, aggregator) Other campus media groups Why will a student entering campus in 2018 come to work at The Chronicle?

Most students will be media creators, not just consumers

Pew: 64 percent of teens are content creators

Expanded choices on campus for media experience.

DeWitt

ISIS

Departments, like Nicholas School of Environment

OIT

University (iTunes, aggregator)

Other campus media groups

Why will a student entering campus in 2018 come to work at The Chronicle?

 

Sustainability National trends starting to affect Chronicle. Revenue falling Campus groups have more ad options Advertisers turning to Facebook Foundations will be focused on “new” ideas.

National trends starting to affect Chronicle.

Revenue falling

Campus groups have more ad options

Advertisers turning to Facebook

Foundations will be focused on “new” ideas.

Opportunity More tools to gather news and tell stories New ways to connect and inform Great journalism comes in many forms Print still popular on campus

More tools to gather news and tell stories

New ways to connect and inform

Great journalism comes in many forms

Print still popular on campus

 

Background Part of the inaugural Knight News Challenge. Awards as much as $5 million a year for “innovative ideas using digital experiments to transform community news.” Of 10,000 applications, they chose 33 winners. Winners include academics, bloggers, community journalists, database programmers, video game developers, entrepreneurs.

Part of the inaugural Knight News Challenge.

Awards as much as $5 million a year for “innovative ideas using digital experiments to transform community news.”

Of 10,000 applications, they chose 33 winners.

Winners include academics, bloggers, community journalists, database programmers, video game developers, entrepreneurs.

Other News Challenge programs New software that links databases, allowing citizens to learn (and act on) civic information about their neighborhood or block. Cell phone distribution of video news reports from mobile young journalists on the 2008 presidential election. Online games to inform and engage players about key issues confronting NewYork City. An online environment which lets citizens “play” through a complex, evolving news story through interaction with the newsmakers. Digital newscasts for Philadelphia’s immigrant community distributed through a new citywide wireless platform.

New software that links databases, allowing citizens to learn (and act on) civic information about their neighborhood or block.

Cell phone distribution of video news reports from mobile young journalists on the 2008 presidential election.

Online games to inform and engage players about key issues confronting NewYork City.

An online environment which lets citizens “play” through a complex, evolving news story through interaction with the newsmakers.

Digital newscasts for Philadelphia’s immigrant community distributed through a new citywide wireless platform.

Only selected one newspaper…

 

What we proposed “ The prospect of building a new facility on campus gives the newspaper incredible freedom. It can consider the attributes of such a space, and the role it should play in fostering community throughout Duke, in the most expansive way possible… “ A university campus is an excellent place to examine the ideal role of news organizations in their communities.”

“ The prospect of building a new facility on campus gives the newspaper incredible freedom. It can consider the attributes of such a space, and the role it should play in fostering community throughout Duke, in the most expansive way possible…

“ A university campus is an excellent place to examine the ideal role of news organizations in their communities.”

What we have to do Research and propose the “ideal” newsroom. (Due June 2008) Create a website on newsroom trends that will become a resource for other campus media. Stage a conference on the “newsroom of the future.” (April 3, 4) Build a version of the newsroom in Second Life

Research and propose the “ideal” newsroom. (Due June 2008)

Create a website on newsroom trends that will become a resource for other campus media.

Stage a conference on the “newsroom of the future.” (April 3, 4)

Build a version of the newsroom in Second Life

Questions we asked How must a newspaper’s mission evolve as technology and media consumption change? How can a newsroom be fully integrated? How can a newsroom facilitate citizen journalism? How can a newsroom shape campus life? How important is size and location?

How must a newspaper’s mission evolve as technology and media consumption change?

How can a newsroom be fully integrated?

How can a newsroom facilitate citizen journalism?

How can a newsroom shape campus life?

How important is size and location?

Our work so far… We recruited 30 volunteers: Chronicle alumni professional journalists Created advisory team DeWitt Wallace Fuqua ISIS Cable 13, WXDU adviser We conducted 24 interviews (journalists, architects, media advisers, newspaper executives) We profiled 15 newsrooms (professional, college, and community). Looked for ideas outside journalism

We recruited 30 volunteers:

Chronicle alumni

professional journalists

Created advisory team

DeWitt Wallace

Fuqua

ISIS

Cable 13, WXDU adviser

We conducted 24 interviews (journalists, architects, media advisers, newspaper executives)

We profiled 15 newsrooms (professional, college, and community).

Looked for ideas outside journalism

What we’ve learned about The Next Newsroom It should be fully integrated, able to publish the news and reach readers on any platform they have embraced. It needs to be innovative, especially a campus newsroom. It needs to have the tools, the culture, and the people who are constantly willing to try new forms of news gathering and storytelling. It should be transparent, and more open to embracing the public and making them part of the process. That transparency should be reflected in the design, the spaces, and the mentality. It should be a place committed to superior journalism, dedicated to fulfilling its role as a watchdog for the community, a source of independent reporting and analysis,

It should be fully integrated, able to publish the news and reach readers on any platform they have embraced.

It needs to be innovative, especially a campus newsroom. It needs to have the tools, the culture, and the people who are constantly willing to try new forms of news gathering and storytelling.

It should be transparent, and more open to embracing the public and making them part of the process. That transparency should be reflected in the design, the spaces, and the mentality.

It should be a place committed to superior journalism, dedicated to fulfilling its role as a watchdog for the community, a source of independent reporting and analysis,

On innovation… New technology Storytelling Relationship with community New ways to cover a beat New print products

New technology

Storytelling

Relationship with community

New ways to cover a beat

New print products

Chronicle Values: What staff and alumni told us mattered to them Independence Quality Tradition Student driven: Letting staff find their own way Relationships

Independence

Quality

Tradition

Student driven: Letting staff find their own way

Relationships

Issues Capacity Tools Opportunity Rewards Staff buy in

Capacity

Tools

Opportunity

Rewards

Staff buy in

Next Steps Write proposal: Draft by mid-March Turn concepts into detailed program Promote and plan conference Deliver proposal to Duke in June

Write proposal: Draft by mid-March

Turn concepts into detailed program

Promote and plan conference

Deliver proposal to Duke in June

Questions for discussion What platforms should the Chronicle consider? And how should a new Chronicle newsroom be fully integrated so that it can publish across those platforms? What is the case for locating a Chronicle newsroom in a multipurpose building and who would be the ideal tenants? What is the case for the Chronicle being in its own building?

What platforms should the Chronicle consider? And how should a new Chronicle newsroom be fully integrated so that it can publish across those platforms?

What is the case for locating a Chronicle newsroom in a multipurpose building and who would be the ideal tenants? What is the case for the Chronicle being in its own building?

See you April 3!

 

 

 

 

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