The New Publishing Skillset: Change Management in a Creative Industry - Tech Forum 2014 - Robert Wheaton

0 %
100 %
Information about The New Publishing Skillset: Change Management in a Creative Industry -...
Books

Published on March 19, 2014

Author: booknetcanada

Source: slideshare.net

Description

"The New Publishing Skillset: Change Management in a Creative Industry" - Robert Wheaton (Penguin Random House Canada) at BookNet Canada's Tech Forum - March 6, 2014.

The New Publishing Skillset Change Management in a Creative Industry Robert Wheaton SVP, Digital @rjwheaton ! Penguin Random House Canada

publishing: we’re doing it wrong (apparently)

The New Publishing Skillset Change Management in a Creative Industry

– approaches to change –

– two strategic problems –

(3 pretty* charts) * mostly

– resume design –

!One Toronto Street, #300, Toronto ON M5C 2V6! (416) 957 1504! rwheaton@randomhouse.com! ! ! EDUCATION! !University of London! ! ! 2000-2001! ! ! ! !University of Oxford! ! ! 1999-2000! ! ! ! ! EXPERIENCE! ! ! ! Random House! ! of Canada! ! 2011-Present! ! ! ! ! ! ! ! ! ! ! ! ! Indigo Books! ! & Music! ! ! 2004-2011! ! ! ! ! ! ! ! ! ! SKILLS! ! ! ! ! REFERENCES! Name of degree! ❖ Specialization! ❖ Key areas, courses, or awards! ❖ GPA! ! Name of degree! ❖ Specialization! ❖ Key areas, courses, or awards! ❖ GPA! ! ! ! ! VP, Director Strategic Digital Business Development! ❖ e-Book sales (including responsibility for achieving e-book sales targets; retailer account management; pricing strategy; and merchandising and positioning plans)! ❖ Digital product development (including app development; digital tools and services; and coordination with international Random House companies for product launch support in Canada)! ❖ Digital publishing initiatives (including facilitating cross-departmental projects; as well as flagship online/digital publishing initiatives including Hazlitt and Hazlitt Originals)! ❖ Digital business development (including contract negotiation with e- book retailers and establishing strategic partnerships)! ! Director, Inventory Management! ❖ Managed core replenishment buying and returns processes in book product group to maximize product availability to customers, maintain inventory within budget, reduce operational costs, and maximize margin against vendor discount structures.
 * With direct reports (team managers and process improvers) managed a team collectively responsible for inventory requirements against 75% of business revenue, across 160,000 unique SKUs at over 5 million active article/sites. !❖ Some skills. Probably technical skills.! ❖ More skills. Excel, Word, Powerpoint.! ❖ Even more. HTML, CSS, whatever! ! ! Upon request Robert Wheaton

!One Toronto Street, #300, Toronto ON M5C 2V6! (416) 957 1504! rwheaton@randomhouse.com! ! “Robert was a great colleague! He always made sure that all of his colleagues knew what work he was doing and comforted people who left meetings in tears!” - Alan Smithee ! ! ! ! Random House of Canada, Limited! 2011-Present! VP, Director Strategic Digital Business Development! ! e-Book sales (including responsibility for achieving e-book sales targets; retailer account management; pricing strategy; and merchandising and positioning plans)! Digital product development (including app development; digital tools and services; and coordination with international Random House companies for product launch support in Canada)! Digital publishing initiatives (including facilitating cross-departmental projects; as well as flagship online/digital publishing initiatives including Hazlitt and Hazlitt Originals)! Digital business development (including contract negotiation with e-book retailers and establishing strategic partnerships)! ! ! ! Robert Wheaton Objective! Have an interview with you which will lead to you being impressed by my dynamic change management skill set that can be used by your business to drive KPI business metrics and consumer engagement by a dynamic best-in-class customer relationship manager whose skills have been endorsed as an independent self-starter and creative change management evangelist! by many professional business colleagues and at the end of the interview you will offer me a job in the role of THE JOB at THE COMPANY. Creativity Excellenc DIGITAL ONLINE SOCIAL NETWORK & MEDIA MARKETING SPECIALIST

self-starter! analytics workplace safety! strategy :)

ePub ePub3 iBA KF8 epub.js HTML CSS javascript jquery Objective C Java ONIX UX design API design CRM SQL data visualization analytics

ePub ePub3 iBA KF8 epub.js HTML CSS javascript jquery Objective C Java ONIX UX design API design CRM SQL data visualization analytics

hire train integrate

strategy ! tactics ! work ! skills ! people

strategy ! time ! impasse ! tasks ! people

Underlying Assumptions

Espoused values Underlying Assumptions

Artifacts Espoused values Underlying Assumptions

Artifacts Espoused values Underlying Assumptions

– first problem –

big data!

big data?

vlookups pivot tables standard deviation

R SQL Tableau Hadoop cluster analysis Fourier transform multivariate regression analysis

http://www.asymco.com/2014/02/10/fortune-130/

http://www.asymco.com/2013/02/22/bits-v-bytes-follow-the-money/

http://www.asymco.com/2013/02/22/bits-v-bytes-follow-the-money/

http://www.asymco.com/2013/02/22/bits-v-bytes-follow-the-money/

http://www.asymco.com/2013/02/22/bits-v-bytes-follow-the-money/

http://www.asymco.com/2013/02/22/bits-v-bytes-follow-the-money/

Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market Matthew J. Salganik, Peter Sheridan Dodds, Duncan J. Watts ! ! ! ! 10 FEBRUARY 2006 VOL 311 SCIENCE www.sciencemag.org http://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf ! ! ! More: http://www.princeton.edu/~mjs3/musiclab.shtml ! Layperson's version: http://kieranhealy.org/blog/archives/2014/02/15/social-aspects-of-success-and-failure-in-cultural-markets/

– first problem –

the solution?

Hire some nerds

R SQL Tableau Hadoop cluster analysis Fourier transform multivariate regression analysis

Yes

Hire some nerds

– Digression –

boolean integer float BLOB null charaacter varchar datetime

Data type casting

DATA TYPE CASTING

DATA TYPE CASTING when good data gets cast in bad roles

The HOBO

3 > 4 MB < ON > QC

The HOBO

The FLIRT

The FLIRTGiacomo, 25

“e-book sales increased 364% last year”

The PHANTOM

everyone was to scared to check

The SINGULARITY

– Antagonists –

DATA TYPE CASTING when good data gets cast in bad roles

example

http://www.booknetcanada.ca/blog/2013/3/25/future-proofing-publishing.html

big number

The HOBO

big number

context narrative unpacking discussion transparency

“?”

new skills?

ePub ePub3 iBA KF8 epub.js HTML CSS javascript jquery Objective C Java ONIX UX design API design CRM SQL data visualization analytics

context narrative background comparison interpretation storytelling discussion transparency

some suggestions

1. audit your reporting

do you read this report? beyond the first 10 lines? which columns do you look at? what do you do as a result?

2. introduce a handful of tools and terms

3. talk about opportunity costs

context narrative background comparison interpretation storytelling discussion transparency

– second problem –

social

(sigh)

mobile

(that’s worse)

audiences authors

physical retailers audiences broadcast & print media authors publishers

physical retailers audiences broadcast & print media authors

physical retailers audiences e-commerce broadcast, online & print media search authors

search engines SEO AdWords internet retailers metadata assets conversion

skills

physical retailers audiences e-commerce broadcast, online & print media search social authors

physical retailers audiences e-commerce broadcast, online & print media search social authors

http://www.asymco.com/2014/01/07/when-will-smartphones-saturate/

?

Pleasure/relaxation Information To give as a gift Self-help/improvement Other To take on vacation School/class Work/career Commuting Non-business-related travel Book club/group I belong to Do-it-yourself Business-related travel 0% 15% 30% 45% 60%

entertainment ! information ! participation ! aspiration

Time Quality Incumbent Consumer needs Figure 5-1 The Innovator’s Solution, Christensen, Raynor

Time Quality Incumbent Consumer needs New entrant

narrative is good enough?

entertainment ! information ! participation ! aspiration

– second problem –

the solution?

an approach

Time Quality Incumbent Consumer needs New entrant

entertainment ! information ! participation ! aspiration

a cultural passport

entertainment ! information ! participation ! aspiration

design ! events ! IP management

design ! events ! IP management

design ! events ! IP management

opportunities?

– not so fast! –

image permissions authors’ calendars serial rights systems contracts events relationships

the hard problems are the ones we’re supposed to solve

image permissions authors’ calendars serial rights systems contracts events relationships

Artifacts Espoused values Underlying Assumptions

Artifacts Espoused values Underlying Assumptions

“Complaining is not a strategy”

Artifacts Espoused values Underlying Assumptions

some suggestions

1. find the breakpoints

ePub ePub3 iBA KF8 epub.js HTML CSS javascript jquery Objective C Java ONIX UX design API design CRM SQL data visualization analytics

we have to let knowledge walk out the door

don’t let former employees train new employees

2. examine unexamined workflows

send out Monday reports to key stakeholders 4 hours complain about that thing that happened last week 12 minutes pick up the phone and negotiate with retailer contact 16 hours respond passive-aggressively to retailer because of tone in automated emails 3 minutes complain about person who complained about that thing that happened last week 14 minutes aggregate multiple data sources in single database 6 hours send csv report to accounting (do they still need this?) 45 minutes

3. tell stories about adapting

4. show the designers how to use Tumblr

5. find allies by disagreement

context narrative background comparison interpretation storytelling discussion transparency

context narrative background comparison interpretation storytelling discussion transparency

Shaul Schwarz/Cinedigm http://narcoculture.com/

publishing

a problem of change

(3 charts)

http://www.asymco.com/2014/02/10/fortune-130/

http://www.asymco.com/2014/01/07/when-will-smartphones-saturate/

ePub ePub3 iBA KF8 epub.js HTML CSS javascript jquery Objective C Java ONIX UX design API design CRM SQL data visualization analytics

context narrative background comparison interpretation storytelling discussion transparency

process

mission

cultivating a public

change

thank you everybody read this book

Add a comment

Related presentations

Related pages

Creative Skillset - Supporting Creative Industries

Creative Skillset empowers the Creative Industries to develop skills and ... Creative Skillset empowers the Creative Industries to ... New creatives;
Read more

Animation - Creative Industries - Creative Skillset

Creative Industries Animation. ... Gemma Roberts. ... Find out how Creative Skillset's Tick Talent Showcase helped Gemma find her dream job.
Read more

Infosec 2014: Tech Talk - Firewall Change Management ...

The New Publishing Skillset: Change Management in a Creative Industry - Tech Forum 2014 - Robert Wheaton "The New Publishing Skillset: Change Management in ...
Read more

Mike Fegan | LinkedIn

View Mike Fegan’s professional profile on LinkedIn. ... Industry Management Consulting. ... Creative Skillset ...
Read more

Creative Industries Federation | News

... that creative industries grew by 8.9% in 2014 ... creative industries, and the new ... in the creative industries and what any change in ...
Read more

Department of Industry, Innovation and Science

The Department of Industry, ... Pharmaceuticals Industry; Printing and Publishing; Pulp and ... Test and give feedback on our new Events feature on our ...
Read more

Cisco :: Pearson VUE - Computer-Based Test (CBT ...

Pearson VUE delivers tests for associate, ... Program management; ... This change establishes a new standard in industry relevance and leadership for ...
Read more

Video game industry - Wikipedia, the free encyclopedia

The video game industry ... or the "publishing" industry, ... In 2014, the Xbox One became the first new game console sold since China's ban on consoles in ...
Read more

Welcome to the Creative Industry Network - Creativepool is ...

Welcome to the Creative Industry Network ... Stack and Peugeot target millennials with new ... Creativepool® and Creative pool® are both the trademarks ...
Read more

HOW Design Live - Professional Conference for Visual Designers

HOW Design Live is more ... global creative gathering of the industry's ... Are you keen to develop new design techniques, rekindle your creative fire ...
Read more