Published on February 26, 2014
The New MED Industry Dr.S.Sajikumar, Chairman & Managing Director Dhathri Ayurveda
Agenda • The MED Trends… – Market Segmentation – Economies of One – Digital Business • GROW Framework
Market Segmentation • To address changing needs of customers • To come up with unique offerings • To have a diversified product basket
Economies of One • To treat every customer as an individual • To innovate production and business model
Digital Business • To tap the potential of social, digital, cloud and mobile platforms • To engage customers in product development
GROW Framework Emphasizes: • Globalization; Responsible business; Organizational approach; Wealth sharing
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