The New Marketing Career

50 %
50 %
Information about The New Marketing Career
Business & Mgmt

Published on July 10, 2009

Author: msmiciklas

Source: slideshare.net

Description

Thoughts, concepts and stories for a new generation of marketers

The new Marketing Career Thoughts, Concepts & Stories for a New Generation of Marketers Mark Smiciklas, MBA // IntersectionConsulting.com // twitter.com/Intersection1

Marketing is Changing

from MASS targeting

to individual relationships

from tools that interrupt

to tools that engage

As a Marketer you should be prepared to evolve

My marketing evolution…

2000 2005 2009

My Marketing Job Description What does your dad do? He does marketing What does that mean? I’m not sure…he works a lot on his computer and plays Wii at the office Well, not exactly…

PLAN CREATE GOVERN Content Write Maintain Review Measure Marketing Revise Approve Publish Store Delivery Display Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

Partner Collaboration

Analyze and Optimize

Reading Blogs

Publishing Blog Content

Social Networking

F2F Networking

Case Study Leadership Training and Consulting Firm

Marketing Insights

Knowledge has never been more accessible

Suggested Reading Church of the Customer Duct Tape Marketing Marketing Minute Marketing Sherpa Logic + Emotion Marketing Profs Inside Adwords Brand Autopsy Tom Fishburne Copyblogger Web Ink Now Chris Brogan Seth Godin Junta42

Marketing Intelligence Mix

The risk of becoming an expert

Without trust you having nothing

Image Attribution poultry: http://www.cals.msstate.edu/depts/img/poultry_big.jpg social media collage; social media logos: http://www.flickr.com/photos/luc/ broken tv: http://www.flickr.com/photos/schmilblick/ magazine: http://www.flickr.com/photos/defrostca/ envelope: http://www.flickr.com/photos/stoller/2255681370/ phone: http://www.flickr.com/photos/robbn1/3448476781/ evolution: http://commons.wikimedia.org/wiki/File:Human_evolution.svg

Thank You

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Das New Yorker Job-Portal | Abheben und durchstarten mit ...

Du suchst einen temporeichen Job mit viel Abwechslung in einem globalen Fashionunternehmen? Bewirb Dich jetzt hier und komm an Bord bei New Yorker!
Read more

Marketing Jobs, Employment in New York, NY | Indeed.com

21,079 Marketing Jobs available in New York, NY on Indeed.com. one search. all jobs.
Read more

Careers in Marketing - Marketing Jobs

A career in marketing can take you in several different directions. Marketing is comprised of many facets and activities. You will find that there are many ...
Read more

Jobs und Karriere: Be-Lufthansa.com

Das Karriere-Portal der Lufthansa Group. Lufthansa Group Stellenangebote und Information zu den Einstiegsmöglichkeiten: Ausbildung, Studium, Praktikum ...
Read more

Marketing Jobs from Careers-in-Marketing.com

Careers-in-Marketing.com provides information on key jobs and career areas in marketing like advertising, sales, PR, retail, brand management and market ...
Read more

Marketing Jobs and Careers - MarketingHire.com

As part of the Marketing Career Network, all jobs posted at MarketingHire.com appear on ... But Employers are Slow to Hire The new U.S. Department of ...
Read more

News America Marketing: Your marketing objectives are our ...

At News America Marketing, we work with marketers - from the world’s biggest CPG manufacturers to new start-ups - providing products and services to meet ...
Read more

Career Overview: Marketing - Wetfeet

Career Overview: Marketing. ... A marketing career of any kind ... positions requiring skills with new media are still relatively easy to enter with ...
Read more

Marketing Careers | Marketing Career Paths

Marketing careers can take many shapes. From PR to advertising agencies, our marketing career guide covers what marketing professionals do.
Read more

Siemens Global Website - Jobs & Karriere

Wir bei Siemens sind Weltmarktführer im Bereich der modernsten Ingenieurstechnologien. Unsere Innovationen und Ideen machen das Leben von mehr als sieben ...
Read more